Apple had a box-office hit with "F1," the car-racing movie. Now it looks like it's going to double up on the sport, with a likely deal to stream Formula 1 races. The tech company appears to be the leading bidder for the US rights to show F1 races. The rights are currently held by Disney's ESPN.Apple has submitted a bid worth at least $150 million a year to stream the races starting in 2026. And ESPN isn't going to try to match or beat that, according to a source familiar with negotiations. So barring a la ...

Group 1 - Proactive provides fast, accessible, informative, and actionable business and finance news content to a global investment audience [2] - The news team covers medium and small-cap markets, as well as blue-chip companies, commodities, and broader investment stories [3] - Proactive has bureaus and studios in key finance and investing hubs including London, New York, Toronto, Vancouver, Sydney, and Perth [2] Group 2 - The company is focused on sectors such as biotech and pharma, mining and natural resources, battery metals, oil and gas, crypto, and emerging digital and EV technologies [3] - Proactive adopts technology to enhance workflows and improve content production [4] - Automation and software tools, including generative AI, are used, but all content is edited and authored by humans [5]

Sponsorship & Marketing - Brands like Mercedes, IWC, and Expensify invested millions of dollars in sponsoring a fictional Formula 1 team in Apple's new F1 movie [1] - The movie blurs the line between cinema and commerce, potentially influencing the future of both industries [1] Industry Impact - The sponsorship model could reshape the landscape of brand integration in film and entertainment [1]

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.https://t.co/c4VHbpVZc2 https://t.co/g6ePFcmnwL ...

Sponsorship & Marketing - Brands like Mercedes, IWC, and Expensify invested millions of dollars to sponsor a fictional Formula 1 team in Apple's new F1 movie [1] - The sponsorship blurs the line between cinema and commerce [1] Industry Impact - The sponsorship model could potentially shape the future of both cinema and commerce [1]

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.https://t.co/c4VHbpVZc2 https://t.co/x1CpEeSbgF ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.Read more: https://t.co/W5juQIDyGUPhoto: PA Wire/PA Images https://t.co/WlG8DAlfUl ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.Read more: https://t.co/9eghFNcqFWPhoto: PA Wire/PA Images https://t.co/jac4LvWxeV ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.Read more: https://t.co/BbVn3DhhQRPhoto: PA Wire/PA Images https://t.co/EAjoH43Wmw ...

Core Insights - Formula 1 and Disney have announced a collaboration featuring Mickey & Friends, set to launch in 2026, aimed at creating unique experiences, content, and merchandise for fans globally [1][2]. Group 1: Collaboration Details - The partnership leverages both brands' strengths in creativity, entertainment, and innovation to engage fans worldwide through memorable experiences [2]. - Tasia Filippatos, President of Disney Consumer Products, emphasized the collaboration as a unique opportunity to merge two iconic entertainment properties, promising tailored content and experiences for both Disney and F1 fans [3]. - Emily Prazer, Chief Commercial Officer of Formula 1, highlighted the collaboration's alignment with F1's strategy to expand into broader consumer markets, introducing Disney to its 820 million fans globally [3]. Group 2: Audience Engagement - Recent data indicates a significant increase in younger fans for Formula 1, with over four million children aged 8-12 actively following the sport in the EU and US [3]. - Social media engagement shows that 54% of F1 followers on TikTok and 40% on Instagram are under 25 years old, indicating a youthful demographic that the collaboration aims to attract [3]. Group 3: Future Developments - Additional information regarding how fans can engage with Mickey & Friends during their Formula 1 adventure will be shared in the coming months [4]. - Fans are encouraged to follow @mickeymouse and @f1 on social media for updates on the collaboration [4]. Group 4: Company Backgrounds - Disney Consumer Products focuses on integrating beloved brands into daily life through various products and experiences, including toys, apparel, and digital content [4]. - Formula 1, established in 1950, is recognized as the world's most prestigious motor racing competition and is part of Liberty Media Corporation [5].