1月12日下午，观察者网从荣耀方面获悉，荣耀500系列将与泡泡玛特进行IP联名合作，新机定位行业首 款潮玩手机，将于1月19日亮相。 荣耀称，此次与泡泡玛特的合作并非简单贴图，而是从ID设计、包装、系统主题到专属配件进行共 创。 此次联名为泡泡玛特核心IP中的Molly。合作款手机系统内置Molly专属主题、图标、开机动画及铃声。 同时还会推出包含联名手机、Molly限定手办、定制手机壳、贴纸等周边的礼盒。 公开资料显示，泡泡玛特成立于2010年，2020年在港交所挂牌上市。泡泡玛特的联名策略非常广泛，横 跨影视、游戏、奢侈品、服装、餐饮等多个圈层。华为也曾与泡泡玛特合作推出过联名款的蓝牙耳机产 品FreeBuds 6i，不过该品牌联名手机尚属首次。 荣耀500系列发布于去年11月下旬，分为标准版和超级Pro版两个版本，起售价分别为2699元、3599元。 芯片采用骁龙8系，标准版搭载骁龙8s Gen4芯片，超级Pro版搭载骁龙8至尊芯片。影像方面，全系配备 2亿像素1/1.4英寸大底主摄，Pro版还带来5000万潜望长焦。 有观点认为，在竞争格外激烈的中端市场，单纯的"卷硬件"、"卷参数"已经较难打动消费者 ...

Group 1 - Huawei held the HarmonyOS Intelligent Driving Experience S9 and new product launch event, introducing a range of smart products including the flagship sedan Enjoy S9, AITO Wenjie new M7 Pro, and various smart devices [1][10] - The Enjoy S9 is a collaboration between Huawei and BAIC, featuring luxury design, spacious interiors, and advanced smart technology, redefining the luxury sedan experience [5][6] - The Enjoy S9 boasts impressive specifications, including a 0-100 km/h acceleration in just 3.9 seconds, a combined range of 816 km, and a low energy consumption of 13.2 kWh per 100 km [6][9] Group 2 - The AITO Wenjie new M7 Pro has been launched as part of the "national SUV" series, featuring upgraded driving capabilities and enhanced comfort through CDC continuous variable damping technology [10] - Huawei's new products also include the nova Flip, which features a unique square screen design and advanced camera capabilities, aimed at younger consumers [13][15] - The MatePad Pro 12.2-inch and MatePad Air were introduced, showcasing advanced display technology and AI capabilities, enhancing productivity and creative experiences [16][22] Group 3 - The Huawei FreeBuds 6i were launched with advanced noise cancellation features and a long battery life of 35 hours, targeting young consumers seeking high-quality audio experiences [28][31] - The Huawei WATCH FIT 3 has gained popularity, with over 2 million units shipped globally, and new summer colors have been introduced to attract younger users [32] - The Huawei Smart Screen S5 Pro was unveiled, featuring enhanced interactive capabilities and a variety of smart functions, catering to family entertainment needs [34][36]