Investment Rating - The report maintains an "Outperform" rating for the media industry [4][38]. Core Insights - The media industry has shown a 3.44% increase, outperforming both the CSI 300 (-0.57%) and the ChiNext Index (1.00%) during the week of January 12-16 [11][12]. - Key companies that performed well include Yidian Tianxia, Liou Shares, People’s Daily, and Visual China, while companies like ST Fanli, Liansheng Technology, Beitou Technology, and Diguang Media faced declines [11][12]. - Bilibili launched a one-stop AI marketing tool, "Bilibili Bid," aimed at enhancing advertising efficiency for brands [15][16]. - Google’s Veo 3.1 received a significant upgrade, improving its video generation capabilities [15][16]. - OpenAI released the GPT-5.2 Codex programming model, enhancing its performance for complex software development tasks [15][16]. - The Qianwen App introduced over 400 new features, covering various services from food delivery to AI tutoring [17]. Summary by Sections Industry Performance - The media sector's performance ranked third among all sectors, with a notable increase of 3.44% [11][12][13]. Key Company Updates - The report highlights the strong performance of companies like Yidian Tianxia and Liou Shares, with significant weekly gains [11][12]. - The report provides earnings forecasts for key companies, indicating a positive outlook for firms like Kayi Network and Jibite [4][38]. Market Trends - The film box office for the week was 259 million yuan, with top films including "Nishan" (58 million yuan), "Zootopia 2" (53 million yuan), and "Avatar 3" (45 million yuan) [17][19]. - In the gaming sector, the top-grossing mobile games in December 2025 were "Whiteout Survival," "Gossip Harbor: Merge & Story," and "Kingshot" [26][27]. AI and Technology Developments - The report emphasizes the acceleration of AI applications in the media industry, particularly in marketing and content creation [3][36]. - Companies are encouraged to explore investment opportunities in AI-driven sectors, including AI marketing and content services [3][36].

证券研究报告 | 2026年01月22日 传媒互联网周报 优于大市 千问 APP 发布，持续看好 AI 应用机会 行业上涨 3.44%，跑赢沪深 300，跑赢创业板指。本周（1.12-1.16）传媒行 业上涨 3.44%，跑赢沪深 300（-0.57%），跑赢创业板指（1.00%）。其中涨 幅靠前的分别为易点天下、利欧股份、人民网、视觉中国等，跌幅靠前的分 别为 ST 返利、琏升科技、北投科技、电广传媒等。横向比较来看，本周传 媒板块在所有板块中涨跌幅排名第 3 位。 B 站发布 AI 营销一站式工具，千问 APP 上线 400+全新功能。1）B 站发布一 站式 AI 营销工具"哔哩必达"，旨在实现"托管式"一键投放；2）谷歌 Veo 3.1 发布重磅升级，让 AI 视频从"玩具级演示"跃升至实用生产工具；3） 近日，OpenAI 发布 GPT 5.2 Codex 编程模型并开放 API，在长程任务性能和 可靠性上有了质的飞跃；4）1月15日，通义千问App宣布一次性上线超过 400 项全新功能，覆盖外卖订餐、酒店机票预订、淘宝购物、政务办事、财务分 析、市场研究、一对一 AI 家教等多元场景；5）OpenA ...