2026年03月03日 证券研究报告 | 传媒行业人工智能系列 从A I P a n i c到A I H A L O，如何看传媒互联网的投资范式转换 行业研究 · 行业快评 传媒 · 传媒 投资评级：优于大市（维持评级） 证券分析师：张衡 证券分析师：陈瑶蓉 021-60875160 021-61761058 zhangheng2@guosen.com.cn chenyaorong@guosen.com.cn S0980517060002 S0980523100001 请务必阅读正文之后的免责声明及其项下所有内容 何谓 AI HALO ➢HALO：Heavy Assets, Low Obsolescence（重资产、低淘汰/低过时性）； ➢随着 AI 模型（如最近的 Anthropic 插件、OpenClaw以及大模型迭代）开始展现出"吞噬"软件和中介服务的能力，市场开始重新寻找那些"AI 无法通过代码复制"的护城 图：Anthropic 图：OpenClaw 资料来源：Anthropic，国信证券经济研究所整理 资料来源：OpenClaw，国信证券经济研究所整理 请务必阅读正文之后的免责声明及其项下所有内容 ...

传媒互联网周报 优于大市 DeepSeek V4 将发布，持续看好 AI 应用 行业下跌 4.44%，跑输沪深 300，跑输创业板指。本周（2.24-2.27）传媒行 业下跌 4.44%，跑输沪深 300（1.08%），跑输创业板指（1.05%）。其中涨 幅靠前的分别为中信出版、友车科技、ST 华闻、中体产业等，跌幅靠前的分 别为博纳影业、光线传媒、横店影视、幸福蓝海等。横向比较来看，本周传 媒板块在所有板块中涨跌幅排名第 29 位。 谷歌 Nano Banana2 上线，DeepSeek V4 将在下周发布。1）Nano Banana 2 图像生成模型正式上线，带来 2K 默认分辨率和文字渲染能力的大幅提升；2） 2 月 28 日报道，深度求索（DeepSeek）将于下周发布全新多模态大语言模型 V4，是继 2025 年 1 月 R1 推理模型发布后的首次重大更新；3）OpenAI 与亚 马逊达成多年期深度合作，根据协议，亚马逊将向 OpenAI 投资 500 亿美元， 首期投入 150 亿美元，未来还将根据特定条件追加 350 亿美元。亚马逊将在 云计算、数据存储方面为 OpenAI 提供坚实的技术支持， ...

2026年03月03日 证券研究报告 | 传媒行业人工智能系列 从A I P a n i c到A I H A L O，如何看传媒互联网的投资范式转换 行业研究 · 行业快评 传媒 · 传媒 投资评级：优于大市（维持评级） 证券分析师：张衡 证券分析师：陈瑶蓉 021-60875160 021-61761058 zhangheng2@guosen.com.cn chenyaorong@guosen.com.cn S0980517060002 S0980523100001 请务必阅读正文之后的免责声明及其项下所有内容 何谓 AI HALO ➢HALO：Heavy Assets, Low Obsolescence（重资产、低淘汰/低过时性）； ➢随着 AI 模型（如最近的 Anthropic 插件、OpenClaw以及大模型迭代）开始展现出"吞噬"软件和中介服务的能力，市场开始重新寻找那些"AI 无法通过代码复制"的护城 图：Anthropic 图：OpenClaw 资料来源：Anthropic，国信证券经济研究所整理 ✓ 2026 年 2 月初至今由于 AI 工具对软件行业的冲击超预期，全球软件股遭遇了一次重创（ ...

[Table_Page] 跟踪分析|传媒 证券研究报告 [Table_Title] 传媒行业 Agent 商业化拐点加速，渗透空间可观 [Table_Summary] 核心观点： | [Table_Grade] 行业评级 | 买入 | | --- | --- | | 前次评级 | 买入 | | 报告日期 | 2026-03-03 | [Table_PicQuote] 相对市场表现 [分析师： Table_Author]旷实 SAC 执证号：S0260517030002 SFC CE No. BNV294 010-59136610 kuangshi@gf.com.cn 分析师： 廖志国 SAC 执证号：S0260525060001 021-38003665 liaozhiguo@gf.com.cn 分析师： 宾特丽亚 SAC 执证号：S0260526010003 021-38003624 binteliya@gf.com.cn 请注意，廖志国,宾特丽亚并非香港证券及期货事务监察委 员会的注册持牌人，不可在香港从事受监管活动。 -14% -1% 12% 24% 37% 50% 03/25 05/25 07/25 ...

证券研究报告·策略报告·策略深度报告 策略深度报告 20260302 3 月度金股：内外博弈与应对 2026 年 03 月 02 日 [Table_Summary] ◼ 3 月，市场将围绕内部政策窗口与外部事件冲击的双重变量展开博弈 内部政策方面，今年两会总量政策预期偏平，结构性亮点值得关注。从历 史经验看，两会行情表现取决于政策预期差，大致分为几种情形：一是政 策大年，如 16 年供给侧改革、19 年减税、21 年双碳，会中会后以上涨为 主；二是政策预期落空或意外边际收紧，如 18 年去杠杆、22 年稳增长不 及预期，市场相对承压；三是市场对总量政策预期不高，但出现显著产业 亮点，如 24 年低空经济、25 年深海科技。对于今年，更可能演绎第三种 情形：市场对总量政策的预期相对温和，博弈或有限，因此两会期间大盘 指数层面大概率维持平稳震荡；市场对于产业政策的关注度较高，特别是 "十五五"规划潜在的重点方向，若两会期间出现超预期的表述或催化， 相关主题有望获得积极反馈。 外部因素方面，美伊冲突骤然升级为市场增添新的变数。本次冲突烈度较 高，美军直接参战并部署大规模力量，中东局势进入"白热化"阶段，后 续焦点在 ...

证券研究报告 | 行业点评 | 传媒 Coding、Agent 和 AIGC 多模态三大主线，终将无惧吞噬 ——传媒互联网周观点 投资要点 传媒 报告日期：2026 年 03 月 02 日 行业评级: 看好(维持) 分析师：冯翠婷 执业证书号：S1230525010001 fengcuiting@stocke.com.cn 相关报告 1 《AI 漫剧：国内蓝海爆发， 出海潜能无限》 2026.02.24 2 《春节前后多款游戏运营数据 创新高，产品大年逻辑持续》 2026.02.23 3 《2026 年电影春节档：票房 不及预期，内容质量仍为核心》 2026.02.23 表1： 相关个股一览 | 股票代码 | 股票简称 | 概念 | 总市值 （亿元） | 1220至今涨幅 | 上周涨幅 | 上周交易额 | 周交易额占市值比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300058.SZ | 蓝色光标 | GEO | 664.19 | 116.63 | -2.63 | 294.73 | 44% | | 301171.SZ | 易点天下 | GEO ...

三月行情展望 长江证券研究所金融工程研究小组 2026-03-01 %% %% %% %% research.95579.com 1 分析师 覃川桃 SAC执业证书编号：S0490513030001 SFC执业证书编号：BUT353 分析师及联系人 证券研究报告 • 证券研究报告 • %% %% %% %% research.95579.com 2 本轮牛市以来各行业指数弹性回顾 以各行业指数至今为止高点出现的时间看，电信业务和金属材料及矿业仍未刷新一月底二月初出现的高点，但Wind全A 和Wind全A等权已在周五创下本轮行情以来的新高，同样在二月底创下新高的行业主要为周期行业，且均为本轮行情以 来涨幅位于中段或偏后的行业。 表：一级行业指数本轮牛市以来区间最大涨幅（2024年2月5日至2026年2月27日） | 名称 | 起涨日 | 高点 | 涨幅 | 名称 | 起涨日 | 高点 | 涨幅 | | --- | --- | --- | --- | --- | --- | --- | --- | | 电信业务 | 2024-02-05 | 2026-02-02 | 218% | 综合金融 | 2024-07-0 ...

Investment Rating - The report maintains an "Outperform the Market" rating for the media and internet industry [5][39]. Core Insights - The media industry experienced a decline of 3.30%, underperforming both the CSI 300 index (-1.13%) and the ChiNext index (-3.28%) during the week of February 2-6 [1][11]. - Key companies that performed well include Hengdian Film, Yaowang Technology, Xinhua Dou, and Lianjian Optoelectronics, while companies like BlueFocus, Yidian Tianxia, Insai Group, and Fushi Holdings saw significant declines [1][11]. - The launch of Kling AI 3.0 by Kuaishou marks a significant advancement in AI video generation technology, enabling continuous video generation of up to 15 seconds and improving narrative consistency [2][15]. - OpenAI introduced a new Codex desktop application for macOS, enhancing developer efficiency through multi-agent parallel operations [2][16]. - Bubble Mart reported that LABUBU's global sales are expected to exceed 100 million units by 2025 [2][16]. Summary by Sections Industry Performance - The media sector's performance ranked 25th among all sectors, with a notable decline of 3.30% [1][11][12]. Key Data Tracking - The total box office for the week was 224 million yuan, with the top three films being "Zootopia 2" (46 million yuan, 20.5% market share), "Water Pipe" (30 million yuan, 13.3%), and "Killing in Hiding" (26 million yuan, 11.6%) [3][18][20]. - In the gaming sector, the top three mobile games in January 2026 were Hungry Studio's "Block Blast!", Vita Studio's "Vita Mahjong", and Oakever Games' "Tile Explorer" [3][24]. Investment Recommendations - The report suggests that the Spring Festival may continue to catalyze AI applications and commercial implementations, highlighting opportunities in the IP toy and gaming sectors [4][35]. - Specific companies recommended for investment include Giant Network, G-bits, and 37 Interactive Entertainment, focusing on those with strong product cycles and performance [4][35]. - The report emphasizes the potential for AI applications to enhance overall industry valuations, particularly in gaming and publishing sectors [35].

Investment Rating - The report maintains an "Outperform" rating for the media and internet industry, indicating expected performance above the market index by more than 10% [5][40]. Core Insights - The media industry has shown a positive trend, with a 0.32% increase, outperforming both the CSI 300 (0.08%) and the ChiNext Index (-0.09%) during the week of January 26 to January 30 [1][11]. - Key highlights include the popularity of the AI project Clawdbot, the release of the DeepSeek-OCR2 document recognition model, and the success of new products from Pop Mart [2][4][17]. - The report emphasizes the potential of AI applications and gaming IPs, suggesting a focus on AI marketing and gaming sectors for investment opportunities [4][36]. Industry Performance - The media sector ranked 9th in terms of performance among all sectors during the week, with notable gainers including Tiandi Online (51%), Hengdian Film (32%), and InSai Group (28%) [11][12]. - Conversely, companies like Giant Network and Baida Qiancheng experienced significant declines [11][12]. Key Data Tracking - The box office for the week was 257 million yuan, with top films including "Zootopia 2" (41 million yuan, 16.0% market share) and "Water Pipe" (63 million yuan, 13.8% market share) [3][19]. - In the gaming sector, the top three mobile games by revenue in December 2025 were Point Interactive's "Whiteout Survival," Lemon Micro's "Gossip Harbor: Merge & Story," and Point Interactive's "Kingshot" [26]. Investment Recommendations - The report suggests focusing on AI applications and the gaming sector for potential investment opportunities, particularly in AI marketing and gaming products that leverage AI technology [4][36]. - Specific companies recommended for investment include Giant Network, G-bits, and K-Young Network, among others [4][36].

Investment Rating - The report maintains an "Outperform" rating for the media and internet industry [5] Core Insights - The media industry has shown a positive performance with a 0.96% increase, outperforming both the CSI 300 (-0.62%) and the ChiNext Index (-0.34%) during the week of January 12-16 [12][13] - Key companies that performed well include Liansheng Technology, BlueFocus Communication Group, and Tiandi Online, while companies like Liou Holdings and Visual China faced declines [12][13] - The report highlights the acceleration of AI applications and commercialization in the industry, particularly in AI marketing and content services [4][42] Summary by Sections Industry Performance - The media industry increased by 0.96%, ranking 21st among all sectors in terms of performance [12][14] - Notable gainers included Liansheng Technology (34%), BlueFocus (26%), and Tiandi Online (24%) [13] Key Developments - Alibaba's Tongyi announced the open-source Qwen3-TTS series, enhancing voice generation capabilities [2][16] - ByteDance launched a new AI Agent platform, significantly improving workplace efficiency [2][17] - OpenAI is considering a revenue-sharing model based on AI-assisted research outcomes, moving away from traditional usage-based fees [2][18] - Tencent's AI application "Yuanbao" will distribute 1 billion yuan in cash during the Spring Festival, aiming to replicate the success of WeChat red envelopes [2][37] Box Office and Entertainment Data - The box office for the week of January 19-25 reached 261 million yuan, with "Return to Silent Hill" leading at 57 million yuan [19][21] - Popular TV shows included "Little Town Big Events" and "Pride and Prejudice" [24][25] - The gaming sector saw significant revenue from titles like "Whiteout Survival" and "Gossip Harbor" [28][31] Investment Recommendations - The report suggests focusing on AI marketing and content services, with specific attention to companies like Zhejiang Wenlian and Huimai Technology [4][42] - The gaming sector is expected to benefit from a strong product cycle, with companies like Giant Network and 37 Interactive Entertainment highlighted as potential investments [4][42] - In publishing, the report recommends monitoring companies like People's Daily Online and Xinhua News for potential growth [4][42]