春节期间，一位游客为了"深圳之眼"专门从外地赶到深圳打卡，他在微博强调说"现实看比电影里还要更 震撼"。"深圳之眼"是电影《惊蛰无声》的取景地，这个科幻感十足的巨型穹顶在电影里格外吸睛，也因 此吸引了众多游客。 除《惊蛰无声》外，多部热片均联动地方文旅释放消费动能：《飞驰人生3》激活西部自驾游；《镖人： 风起大漠》再次将新疆克拉玛依魔鬼城苍凉壮阔的大漠戈壁、鬼斧神工的雅丹地貌带回观众视野；浙 江、河南、山西等地也在灯会庙会中融入春节档IP元素，探索沉浸式节庆消费。 今年春节档票房超57亿元，与去年的票房奇迹相比，有一定差距。但票房之外，"电影+文旅"正在兴起， 这是当下正在流行的新风潮。"电影+文旅"一般有三个核心客群：Z世代年轻人、新中产家庭、资深粉丝 群体。他们更注重体验，更愿意花费时间和金钱，这些群体也热衷在社交平台分享，带动"电影+文旅"现 象走红。北京第二外国语学院旅游科学学院教授王金伟表示，当前电影产业正在突破单纯的影院业态。 未来有望发展成为消费行业增长的新动能。 《新闻联播》报道图/ 这些变化意味着，电影不再是孤立的内容商品，而是连接文化、消费与实体经济的价值枢纽。国家电影 局近期发布数据，据 ...

此前，阿里首款自研AI眼镜夸克2025年11月27日正式发布，深度搭载千问AI助手。功能上，该产品深 度融合支付宝、高德地图等阿里生态核心场景，支持导航、支付、实时翻译等实用功能，吸引不少消费 者排队到线下门店体验。 图片来 源：视觉中国 2月27日，千问将在西班牙巴塞罗那举行的2026年世界移动通信大会（MWC）上发布首款同名AI眼 镜，并于3月2日开启线上线下全渠道预约。 智通财经了解到，千问APP点外卖、打车等能力，也将集成到千问AI眼镜等终端设备。据阿里内部人士 透露，除AI眼镜之外，千问还会在年内陆续发布AI指环、AI耳机等产品，并面向全球市场发售。 2月23日，千问曾发布数据，春节期间，用户在千问上"一句话下单"近2亿次，有超过400万的60岁以上 用户让千问帮忙下单。不限于手机屏幕，阿里也希望未来将这些能力无缝延伸至AI眼镜等硬件产品 中，实现从"指尖交互"到"场景化交互"的跨越。 去年12月，阿里成立千问C端事业群，由阿里巴巴集团副总裁吴嘉负责。据悉，该事业群由原智能信息 与智能互联两个事业群合并重组而来，包含千问APP、夸克、AI硬件、UC、书旗等业务。 千问的硬件布局，并非个例。当前，全球 ...

Core Viewpoint - Alibaba's AI assistant "Qianwen" is entering the AI hardware market, launching multiple products globally in 2026, starting with AI glasses at the Mobile World Congress in Barcelona [1] Group 1: Product Launch - Qianwen will unveil its first AI glasses at the 2026 Mobile World Congress in Barcelona, with online and offline reservations starting on March 2 [1] - In addition to AI glasses, Qianwen plans to release AI rings and AI headphones later this year, targeting the global market [1] Group 2: Product Features - Qianwen aims to integrate software and hardware across various device forms, allowing it to capture more information from the physical world and understand user intent in complex scenarios [1] - The Qianwen app's capabilities, such as food delivery and ride-hailing, will seamlessly connect to the AI glasses and other terminal devices [1]

Core Insights - Alibaba's personal AI assistant "Qianwen" is expanding into the AI hardware sector, planning to launch multiple AI hardware products globally this year [1][2] - The first product, an AI glasses named after Qianwen, will be unveiled at the 2026 Mobile World Congress in Barcelona, with pre-orders starting on March 2 [1][2] - Qianwen aims to integrate software and hardware across various devices, enhancing its ability to capture information from the physical world and understand user intent in complex scenarios [2] Product Launches - Qianwen will release not only AI glasses but also AI rings and AI headphones later this year, targeting the global market [2] - The AI assistant's capabilities, such as ordering food and hailing rides, will seamlessly connect to the new hardware devices [2] User Engagement - During the recent Spring Festival, Qianwen's app became a national-level AI assistant, with users placing nearly 200 million orders through the app, averaging one order for every ten people in the country [2] - The app's daily active users have surpassed 73 million, approaching the user base of Doubao [2]

从AI一键下单，到跟着电影去取景地打卡，再到一杯免单奶茶的温暖陪伴……大麦娱乐旗下灯塔研究院今日发布《2026年春节档电影市场洞察报告》， 报告显示，2026年春节档正展现出前所未有的"电影+"融合消费图景。 春节前夕，千问APP正式接入大麦APP，开启AI智能购票新体验。数据显示，用户通过千问APP直接下单购买的电影票票房环比激增66倍，其中近八成订 单集中于《飞驰人生3》与《惊蛰无声》。 作为连接电影、演唱会、旅游等40多个"现实娱乐"品类的超级入口，大麦APP在春节期间特别推出一系列"电影+"优惠活动，以会员买一赠一、家庭观影 套票、"灯会+电影"双人券包、民俗福利券等多样化权益助力"跟着电影去旅游"成为新年俗。大麦娱乐数据显示，今年春节，大麦平台上线旅游服务项目 超1200个，灯会庙会、民俗活动逾100场，有效连接跨业态消费。 2026年春节档再次印证，电影早已不是孤立的文化商品，而是串联情绪、场景与实体经济的价值枢纽。而大麦娱乐凭借其在线下娱乐内容、消费场景、产 品平台与生态协同方面的前瞻性布局，正以一个产业样本的姿态，参与并推动"电影+"价值外溢的探索进程。 扬子晚报/紫牛新闻记者孔小平 校对盛媛 ...

随着春节假期的结束，互联网公司之间的"AI红包大战"也几乎落下帷幕。 据不完全统计，多家互联网公司在2026年春节假期前后合计投入或超过80亿元。在真金白银地"撒钱"后，这些AI工具能留住用户吗？ 红星资本局注意到，在春节假期前后，阿里巴巴（09988.HK）、腾讯控股（00700.HK）和字节跳动等多家互联网公司推出了以AI工具或者相关APP为抓 手的红包分发活动。 专家认为，"AI红包大战"能否留住用户，关键不在红包金额大小，而在红包之外的产品核心价值与体验。 互联网公司发超80亿元红包 四款APP轮流坐榜单第一名 今年春节假期前后，多家互联网公司在AI赛道分发红包：阿里巴巴旗下的千问豪掷30亿元，以"免单"的形式培养用户的使用习惯；腾讯控股旗下的元宝分 发10亿元现金红包；字节跳动旗下的豆包亮相春晚，送出10万份科技礼品…… 据不完全统计，多家互联网公司在2026年春节假期前后合计投入或超过80亿元。活动结束后，部分互联网公司披露了此次"AI红包大战"的战果。 其中，元宝在官方公众号发文表示，在活动期间，元宝的日活跃用户（DAU）超过5000万，月活跃用户（MAU）达到1.14亿。用户累计抽奖超36亿次 ...

从地域分布来看，三四线票房占比近53%，下沉趋势进一步加强。其中，《飞驰人生3》《惊蛰无声》《熊出没·年年有熊》《熊猫计划之部落奇遇记》4部 影片在下沉市场票房占比均超五成；《熊出没·年年有熊》下沉表现最为显著。城市票房排行中，上海、北京、广州、成都、深圳位列前五，沈阳、佛山在 城市排名中同比上升幅度最大。 东方网记者熊芳雨2月24日报道：大麦娱乐旗下灯塔研究院今天发布《2026年春节档电影市场洞察报告》。报告显示，2026年春节档总票房达57.52亿，总观 影人次1.20亿，电影《飞驰人生3》《惊蛰无声》《镖人：风起大漠》分列档期票房前三名。 2026年春节档：社交需求稳定，下沉趋势加强，男性用户占比提升 灯塔研究院报告显示，2026年春节档平均票价47.8元，创2021年以来新低，观众观影门槛进一步降低；总场次超435万，创春节档历史新高；双人观影占比 48.5%、多人观影占比22.2%，双人和多人观影合计占比再破70%，社交需求仍是春节档观影的稳定基石。 影片热映的同时，也点燃了线下文旅热潮。大麦娱乐参与出品的电影《惊蛰无声》90%以上场景在深圳取景。影片上映后，福田CBD、南山K11大厦、光明 科学城 ...

从AI一键下单，到跟着电影去取景地打卡，再到一杯免单奶茶的温暖陪伴，2026年春节档正展现出前 所未有的"电影+"融合消费图景。 "跟着电影品美食"的消费新风尚，也在大麦APP与淘宝闪购的联动中全面落地。春节期间，大麦APP和 淘宝闪购在全国19城开启500场《惊蛰无声》包场活动。此外，用户在淘宝闪购免单活动页买电影票即 可解锁奶咖免单特权。 作为连接电影、演唱会、旅游等40多个"现实娱乐"品类的超级入口，大麦APP在春节期间特别推出一系 列"电影+"优惠活动，以会员买一赠一、家庭观影套票、"灯会+电影"双人券包、民俗福利券等多样化权 益助力"跟着电影去旅游"成为新年俗。大麦娱乐数据显示，今年春节，大麦平台上线旅游服务项目超 1200个，灯会庙会、民俗活动逾100场，有效连接跨业态消费。 2026年春节档再次印证，电影早已不是孤立的文化商品，而是串联情绪、场景与实体经济的价值枢纽。 而大麦娱乐凭借其在线下娱乐内容、消费场景、产品平台与生态协同方面的前瞻性布局，正以一个产业 样本的姿态，参与并推动"电影+"价值外溢的探索进程。 来源：北京日报客户端 春节前夕，千问APP正式接入大麦APP，开启AI智能购票新体验 ...

Core Insights - The report from Lighthouse Research Institute indicates that the total box office for the 2026 Spring Festival period reached 5.752 billion yuan, with total audience attendance at 120 million, highlighting a strong market performance [1] - The top three films during this period were "Fast and Furious 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert," showcasing a diverse range of genres appealing to audiences [1][5] Box Office Performance - The average ticket price during the 2026 Spring Festival was 47.8 yuan, the lowest since 2021, indicating a further reduction in viewing barriers for audiences [1] - Total screenings exceeded 4.35 million, setting a historical high for the Spring Festival period [1] - "Fast and Furious 3" led the box office with over 2.9 billion yuan, while "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" followed with 867 million yuan and 806 million yuan, respectively [5] Audience Demographics - The report noted a significant increase in male audience participation, with male viewers contributing to a more balanced gender ratio in the Spring Festival box office, a shift attributed to the popularity of certain films [5] - Female audience representation remained above 60% from 2023 to 2025, but the current year saw a notable rise in male viewers [5] Market Trends - The report highlights a strengthening trend towards lower-tier cities, with third and fourth-tier cities accounting for nearly 53% of the box office [3] - Films like "Fast and Furious 3" and "Silent Awakening" performed particularly well in these markets, with over 50% of their box office coming from lower-tier cities [3] Consumer Behavior and Innovations - The integration of AI in ticket purchasing through the Qianwen APP has led to a 66-fold increase in ticket sales, with a significant concentration of orders for the top films [6] - The success of films has also spurred a surge in offline tourism, with key filming locations becoming popular destinations for audiences, enhancing the "movie+" consumption model [9] Industry Evolution - The 2026 Spring Festival demonstrated that films are no longer isolated cultural products but serve as a nexus connecting emotions, scenes, and the real economy [10] - The strategic positioning of companies like Damai Entertainment in the entertainment ecosystem is facilitating the exploration of value expansion through the "movie+" model [10]

Core Insights - The report from Lighthouse Research Institute indicates that the total box office for the 2026 Spring Festival period reached 5.752 billion, with total audience attendance at 120 million, highlighting significant growth in the film market during this period [1] Group 1: Box Office Performance - The top three films during the Spring Festival were "Fast Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert," with box office earnings of over 2.9 billion, 867 million, and 806 million respectively [6] - The average ticket price for the Spring Festival was 47.8 yuan, the lowest since 2021, indicating a further reduction in viewing barriers for audiences [2] - The total number of screenings exceeded 4.35 million, setting a historical high for the Spring Festival [2] Group 2: Audience Demographics - The proportion of male viewers increased significantly, with male audience participation rising due to the popularity of films like "Fast Life 3" and "Bounty Hunter: Wind Rises in the Desert," leading to a more balanced gender ratio in the audience [6] - The share of box office revenue from third and fourth-tier cities reached nearly 53%, indicating a strengthening trend towards lower-tier markets [4] Group 3: Consumer Behavior and Trends - The integration of AI ticket purchasing and tourism experiences has created a new "movie+" consumption landscape, with a 66-fold increase in ticket sales through the AI-enabled platform [8] - Major filming locations for "Silent Awakening" became popular tourist spots, driving local tourism and consumer spending [8] - The collaboration between Dama APP and Taobao Flash Sale introduced various promotional activities, enhancing the connection between film viewership and local consumption [8] Group 4: Industry Implications - The 2026 Spring Festival demonstrated that films are no longer isolated cultural products but serve as a nexus for emotions, experiences, and the real economy [10] - Dama Entertainment's strategic positioning in offline entertainment content and consumption scenarios is driving the exploration of the "movie+" value extension [10]