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竞争日益激烈!谷歌(GOOGL.US)借“黄金”版面推广最新AI搜索产品
智通财经网· 2025-07-01 23:40
Core Insights - Google is leveraging its valuable Doodle space to promote its latest AI search product, AI Mode, amidst increasing competition from AI startups [1] - AI Mode is designed to provide a chatbot-like experience for complex user queries, supported by Google's flagship AI model, Gemini [1] Group 1 - Google Doodle is the most valuable advertising space for Alphabet, used to showcase AI Mode on the Chrome browser and Google homepage [1] - The promotion of AI Mode comes as Google faces competition from companies like OpenAI, Anthropic, and Perplexity AI [1] - AI Mode allows users to ask questions via text, voice, or images, making it easier to obtain answers to complex queries that previously required multiple searches [1] Group 2 - In May, Google tested displaying AI Mode directly below the search bar, replacing the long-standing "I'm Feeling Lucky" button [2]
Google promotes ‘AI Mode' on home page 'Doodle'
CNBC· 2025-07-01 20:50
Group 1 - Google promoted its latest AI search product, "AI Mode," using the Google Doodle, which is considered the company's most valuable digital real estate [1] - The promotion included an animated image on Google's Chrome browser landing pages and home page, which directs users to AI Mode and features a share button [2] - This initiative is part of Google's strategy to increase user exposure to its AI features in response to competition from AI startups like OpenAI, Anthropic, and Perplexity AI [3]