HEYDUDE品牌鞋类

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业绩预期不佳 “洞洞鞋鼻祖”卡洛驰卖不动了?
Sou Hu Cai Jing· 2025-08-12 08:25
Core Viewpoint - The latest financial report from Crocs' parent company, Karlochi, indicates a troubling trend with significant net losses despite revenue growth, and a forecasted revenue decline for the third quarter, marking the most substantial expected drop in two years [1][6]. Revenue Performance - In Q2 2025, Karlochi reported consolidated revenue of $1.149 billion, a year-on-year increase of 3.4%, with a 2.7% increase when adjusted for fixed exchange rates [1]. - Direct-to-consumer (DTC) revenue grew by 4.0% to $495 million, while wholesale revenue increased by 2.8% to $465 million [1]. - The Crocs brand generated $960 million in revenue, reflecting a 5.0% year-on-year increase, with DTC and wholesale channels both showing positive growth [1][2]. Regional Performance - International revenue for the Crocs brand rose by 18.1% to $502 million, while North American revenue declined by 6.5% to $457 million [2]. - The HEYDUDE brand experienced a revenue drop of 3.9% to $190 million, with DTC revenue increasing by 7.6% but wholesale revenue declining by 12.4% [2]. Profitability Concerns - Karlochi reported a net loss of $492 million in Q2, compared to a net profit of $229 million in the same period last year, primarily due to non-cash impairment losses related to the HEYDUDE brand [2][3]. Future Outlook - The company anticipates a revenue decline of 9% to 11% for Q3 2025, marking the largest contraction in its financial outlook in nearly two years [6]. - CEO Andrew Rees expressed satisfaction with Q2 performance but acknowledged the uncertain operating environment, leading to a focus on cost control measures [4][6]. Market Challenges - The company faces challenges from increased tariffs, which are expected to impact profits by approximately $40 million in the second half of the year [7]. - The North American market's performance is under pressure, with consumers becoming more cautious about spending on non-essential items [7]. Competitive Landscape - In China, Karlochi continues to see growth, but faces competition from local brands offering similar products at lower prices [8]. - The brand's unique selling proposition is being challenged as new footwear styles gain popularity, potentially affecting customer loyalty and repeat purchases [8].
Crocs(CROX) - 2025 Q2 - Earnings Call Presentation
2025-08-07 12:30
Q2 2025 Investor Presentation Forward Looking Statement This presentation includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements rega ...