Company Overview - Ningbo Haishangxian Information Technology Co., Ltd. (referred to as "Haishangxian") has re-submitted its application for a mainboard listing on the Hong Kong Stock Exchange, with Sunny Fortune as the exclusive sponsor, following the expiration of its previous application on June 12, 2024 [1] - Established in 2015, Haishangxian is a major supplier of digital solutions and services for the marine fishery industry in China, having launched the HSX APP, which has evolved into a data-driven B2B marine fishery market platform [2] Business Model and Services - The HSX APP connects fishermen, seafood processors, traders, and fishmongers, providing real-time access to market trends, catch data, and weather conditions, while facilitating B2B seafood commerce, fuel supply, cold chain logistics, and other auxiliary services [2] - Initially focused on seafood order matching services, Haishangxian shifted its focus to self-operated seafood sales in November 2023, directly negotiating prices with fishermen and establishing sales contracts [4] - The company is located near Zhoushan Port, the largest bonded fuel port in China, and is involved in wholesale sales of marine fuel to small and medium-sized fishing vessels [4] Financial Performance - From 2022 to 2024, Haishangxian reported revenues of 1.427 billion yuan, 914 million yuan, and 1.006 billion yuan, with net profits of 34.12 million yuan, 35.80 million yuan, and 43.86 million yuan, indicating fluctuating revenues but consistent profit growth [5] - In the first eight months of 2025, the company achieved revenue of 579 million yuan, a year-on-year decrease of 7.66%, while net profit reached 38.43 million yuan, a significant increase of 897.48% [5] - The main business of seafood B2B commerce generated 514 million yuan, accounting for 88.6% of total revenue, with squid sales contributing 87.3% of the self-operated seafood business revenue [6] Market Context - The marine fishery industry in China is expected to grow at a compound annual growth rate of approximately 2.9%, reaching around 40.2 million tons by 2029, despite facing challenges such as information asymmetry, low process efficiency, and resource wastage [3] - Digital transformation is deemed essential for marine fishery enterprises to enhance supply chain efficiency, optimize resources, and achieve sustainable growth [3] Shareholding Structure - The company's executive director and chairman, Ye Ning, holds 18.39% of the shares, with additional holdings through controlled entities totaling 28.15% [7] - Other significant shareholders include Zhuoer Zhiliang with 18.21% and Hangzhou Shunying, controlled by Lei Jun, with 10.66% [7]

Core Viewpoint - Ningbo Haishangxian Information Technology Co., Ltd. (referred to as "Haishangxian") has re-submitted its application for a mainboard listing on the Hong Kong Stock Exchange, with a focus on its main product, frozen squid, and has seen its valuation increase approximately 109 times over 7 years and 4 months [1][8]. Company Overview - Established in 2015, Haishangxian is a major provider of digital solutions and services for the marine fishery industry in China. The company launched the intelligent HSX APP shortly after its inception, which has evolved into a data-driven B2B marine fishery market platform, creating a vast ecosystem that includes fishermen, seafood processors, seafood vendors, and fish traders. As of August 31, 2025, the platform has over 50,000 registered users [3][10]. Industry Context - The marine fishery industry in China is expected to grow at a compound annual growth rate (CAGR) of approximately 2.9%, reaching about 40.2 million tons by 2029. The industry is fragmented, dominated by small-scale and individual fisheries, facing challenges such as information asymmetry, low process efficiency, significant resource waste, and weak market responsiveness. Rising fuel prices and extended travel distances have increased operational costs, while insufficient maritime cellular network coverage hinders real-time market data access [4][11]. Business Model and Services - Initially, Haishangxian provided seafood order matching services through its proprietary real-time order matching algorithm in the HSX APP, facilitating transactions between fishermen and seafood buyers, earning commissions based on transaction amounts. Starting in November 2023, the company shifted its focus to seafood self-operation and aims to provide higher service levels for bulk orders, typically negotiating prices directly with fishermen [12][5]. Financial Performance - From 2022 to 2024, Haishangxian reported revenues of 1.427 billion yuan, 914 million yuan, and 1.006 billion yuan, with net profits of 34.12 million yuan, 35.80 million yuan, and 43.86 million yuan, respectively, indicating fluctuating revenues but consistent profit growth. In the first eight months of 2025, the company achieved revenue of 579 million yuan, a year-on-year decrease of 7.66%, while net profit rose by 897.48% to 38.43 million yuan [6][13]. Ownership Structure - The company has undergone six rounds of financing since its establishment, with the latest D round in August 2022, resulting in a post-investment valuation of approximately 1.53 billion yuan. The ownership structure includes significant stakes held by the executive director and chairman Ye Ning (18.39%), as well as other key stakeholders such as Zhuoer Zhiliang (18.21%) and Hangzhou Shunying (10.66%) [7][14].

Core Viewpoint - Ningbo Haishangxian Information Technology Co., Ltd. (referred to as "Haishangxian") has re-submitted its application for a main board listing on the Hong Kong Stock Exchange, following the expiration of its previous application on June 12, 2024. The company has experienced a valuation increase of approximately 109 times over 7 years and 4 months, with significant shareholding from notable investors such as Lei Jun, the founder of Xiaomi Group [1][9]. Company Overview - Established in 2015, Haishangxian is a major supplier of digital solutions and services for the marine fishery industry in China. The company launched the HSX APP, which has evolved into a data-driven B2B marine fishery market platform, creating a vast ecosystem that includes fishermen, seafood processors, and vendors. As of August 31, 2025, the platform has over 50,000 registered users [4][6]. Industry Context - The marine fishery industry in China is projected to grow at a compound annual growth rate (CAGR) of approximately 2.9%, reaching around 40.2 million tons by 2029. The industry faces challenges such as information asymmetry, low process efficiency, and significant resource waste. Rising fuel prices and inadequate maritime network coverage hinder real-time market data access, necessitating digital transformation for survival and sustainable growth [5][6]. Business Model - Initially, Haishangxian provided seafood order matching services through the HSX APP, earning commissions based on transaction amounts. As of November 2023, the company shifted its focus to seafood self-operation, offering higher service levels for bulk orders and directly negotiating prices with fishermen [6][9]. Financial Performance - From 2022 to 2024, Haishangxian reported revenues of 1.427 billion yuan, 914 million yuan, and 1.006 billion yuan, with net profits of 34.12 million yuan, 35.80 million yuan, and 43.87 million yuan, indicating revenue fluctuations but consistent profit growth. In the first eight months of 2025, the company achieved revenue of 579 million yuan, a year-on-year decrease of 7.66%, while net profit increased by 897.48% to 38.43 million yuan [9][10]. Shareholding Structure - The company's shareholding structure includes significant stakes held by its executive director and chairman Ye Ning (18.39%), as well as other key stakeholders such as Zhuoer Zhiliang (18.21%) and Hangzhou Shunying (10.66%). The total shareholding of the three main stakeholders amounts to approximately 47.7% [10].

Core Viewpoint - The company, Hai Shang Xian, is a leading provider of digital solutions and services for marine fisheries in China, and it has refiled its prospectus for an IPO on the Hong Kong Stock Exchange after a previous application expired [3][10]. Company Overview - Hai Shang Xian was established in 2015 and launched its proprietary HSX APP, which has evolved into a data-driven digital B2B marine fisheries marketplace, serving a large ecosystem including fishermen, seafood processors, and vendors [3][11]. - As of August 31, 2025, the HSX APP has over 50,000 registered users, providing access to market trends, catch data, and weather conditions [4][11]. Financial Performance - For the eight months ending August 31, 2025, Hai Shang Xian reported revenues of approximately 579 million RMB, a decrease of about 7.6% year-on-year [4][12]. - The main revenue source is the seafood B2B business, which generated 514 million RMB, accounting for 88.6% of total revenue, with frozen squid sales being the primary contributor [5][12]. Market Position - According to a CIC report, Hai Shang Xian's HSX APP is the largest digital B2B marine fisheries data platform in terms of registered users as of August 31, 2025 [4][12]. - The company has a strong market position as a leading supplier of fishing vessel monitoring systems in China, having been awarded a contract by the Fenghua government to develop a satellite-based monitoring system [13]. Strategic Initiatives - The company plans to establish AI computing facilities, expand overseas markets through offices in Southeast Asia, and enhance R&D capabilities [7].

Core Viewpoint - Ningbo Haishangxian Information Technology Co., Ltd. (referred to as Haishangxian) has submitted its application to list on the Hong Kong Stock Exchange, with SUNNY FORTUNE as the sole sponsor [1]. Company Overview - Haishangxian is a leading provider of digital solutions and services for the marine fishery industry in China, focusing on seafood and utilizing an online-to-offline sales model [3]. - The company’s headquarters is located in Fenghua District, Zhejiang Province, a marine fishery hub, and it has established operations in major fishing ports across Zhejiang, Fujian, Shandong, Liaoning, Jilin, and Guangxi [3]. Product and Service Offering - The HSX APP has evolved into a data-driven digital B2B marine fishery marketplace, with over 50,000 registered users as of August 31, 2025, providing access to market trends, catch data, and maritime weather conditions [3]. - The app serves as a portal for various services along the marine fishery supply chain, including B2B seafood commerce, marine fuel supply, cold chain logistics, and other ancillary services [3]. Government Contracts and Innovations - In 2021, the company was awarded a contract by the Fenghua government to develop the "Zheli Huiyu APP," the first government-owned satellite-based fishing vessel monitoring system [4]. - The company has expanded its monitoring system offerings to local fishermen in Fujian Province and other designated areas [4]. Financial Performance - The company reported revenues of approximately RMB 1.427 billion, RMB 914 million, RMB 1.006 billion, RMB 627 million, and RMB 579 million for the fiscal years 2022, 2023, 2024, and the first eight months of 2024 and 2025, respectively [4][6]. - Net profits for the same periods were RMB 34.12 million, RMB 35.80 million, RMB 43.87 million, RMB 3.85 million, and RMB 38.43 million [4][6].

Core Viewpoint - Ningbo Haishangxian Information Technology Co., Ltd. (referred to as Haishangxian) has submitted an application to list on the Hong Kong Stock Exchange, with SUNNY FORTUNE acting as the sole sponsor [1]. Company Overview - Haishangxian is a leading provider of digital solutions and services for the marine fishery industry in China, focusing on seafood and utilizing an online-to-offline sales model [3]. - The company’s headquarters is located in Fenghua District, Zhejiang Province, a marine fishery hub, and it has established operations in major fishing ports across Zhejiang, Fujian, Shandong, Liaoning, Jilin, and Guangxi [3]. Product and Service Offering - The HSX APP has evolved into a data-driven digital B2B marine fishery marketplace, with over 50,000 registered users as of August 31, 2025 [3]. - The app provides users with instant access to useful content, including seafood market trends, catch data, and marine weather conditions, and serves as a portal for various services along the marine fishery supply chain [3]. Government Contracts and Innovations - In 2021, the company was awarded a contract by the Fenghua government to develop the "Zheli Huiyu APP," the first government-owned satellite-based fishing vessel monitoring system [4]. - The company has expanded its monitoring system offerings to local fishermen in Fujian Province and other designated areas [4]. Financial Performance - The company reported revenues of approximately RMB 1.427 billion, RMB 914 million, RMB 1.006 billion, RMB 627 million, and RMB 579 million for the fiscal years 2022, 2023, 2024, and the first eight months of 2024 and 2025, respectively [4][6]. - Net profits for the same periods were RMB 34.12 million, RMB 35.80 million, RMB 43.87 million, RMB 3.85 million, and RMB 38.43 million [4][6].

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