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贝瑞德:在中国,建新大众
Zhong Guo Qi Che Bao Wang· 2025-06-25 01:38
Core Insights - The article highlights the strategic shift of Volkswagen Group in China under the leadership of Berndt, emphasizing the importance of investing in the Chinese market as a future-oriented decision [2][7][9] Group 1: Leadership and Background - Berndt has been with Volkswagen for 32 years, holding various key positions before becoming the Chairman and CEO of Volkswagen Group China in August 2022 [3] - Under Berndt's leadership, Volkswagen China is undergoing a significant transformation to adapt to the challenges posed by the electric and smart vehicle market [3][4] Group 2: Strategic Initiatives - Volkswagen Group has implemented the "In China, For China" strategy to better meet local customer demands and enhance business resilience [4] - The establishment of the Volkswagen China Technology Company (VCTC) in Hefei, with an investment of approximately €1 billion, aims to shorten the development cycle of new products and technologies by about 30% [4][5] - By 2027, Volkswagen China plans to launch around 20 new energy vehicle models, and by 2030, it aims to offer approximately 30 pure electric vehicles in the Chinese market [7] Group 3: Collaborations and Partnerships - Volkswagen has formed partnerships with various companies, including Horizon and Xpeng Motors, to accelerate the development of advanced driving assistance and smart connectivity systems [6] - The company has deepened its collaboration with FAW Group and SAIC Group to strengthen its position in both fuel and new energy vehicle markets [6] Group 4: Market Position and Future Outlook - Volkswagen is focusing on building a complete local ecosystem and collaborating with both old and new partners to adapt to the rapidly changing automotive landscape in China [7][9] - The company recognizes the competitive nature of the Chinese market, with around 130 automotive brands, and emphasizes the need for continuous investment in new technologies to maintain market competitiveness [8]
人物 | 贝瑞德:在中国,建新大众
Zhong Guo Qi Che Bao Wang· 2025-06-18 11:19
Core Insights - The article highlights Berndt's leadership at Volkswagen Group China, emphasizing the company's commitment to investing in China and adapting to the rapidly changing automotive landscape, particularly in electric vehicles [3][11]. Group 1: Leadership and Strategy - Berndt has been with Volkswagen for 32 years and has held various key positions, culminating in his role as Chairman and CEO of Volkswagen Group China since August 2022 [4][5]. - Under Berndt's leadership, Volkswagen China has adopted a "local for local" strategy to better meet the needs of Chinese customers and enhance business resilience [5][11]. - The establishment of the Volkswagen China Technology Company (VCTC) in April 2023, with an investment of approximately €1 billion, aims to streamline R&D and procurement processes, significantly reducing development cycles by about 30% [5][6]. Group 2: Market Position and Challenges - Volkswagen faces challenges in the Chinese market, including a slowdown in growth and increased competition from local brands, necessitating a rapid transformation towards electric and smart vehicles [4][5]. - The company plans to launch around 20 new energy vehicle models by 2027 and approximately 30 pure electric vehicles by 2030, reflecting its commitment to the electric vehicle market [9][11]. Group 3: Collaborations and Innovations - Volkswagen has formed strategic partnerships with companies like Xiaopeng Motors and CARIAD to develop advanced driving assistance and smart connectivity systems, indicating a collaborative approach to innovation [7][9]. - The company has also deepened cooperation with FAW Group and SAIC Group, focusing on both fuel and new energy vehicles, which is crucial for maintaining competitive advantages in the market [9][11]. Group 4: Future Outlook - Berndt emphasizes that investing in China is synonymous with investing in the future, as the Chinese automotive market is expected to transition to 80% new energy vehicles by 2030 [11][13]. - The company is positioned to leverage cash flow from its existing fuel vehicle business to fund new technology development, ensuring a balanced approach to investment and returns [13][14].