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合资电车现在卖得怎么样?都是哪些人在买?
车fans· 2025-07-25 00:29
Group 1: Industry Trends - The feedback from joint venture brands has evolved, with many adopting strategies similar to new energy vehicle (NEV) companies, indicating a shift in market approach [1] - There is a growing recognition among joint venture brands that to succeed in the electric vehicle market, they must embrace younger customers and ensure transparent pricing [4][5] Group 2: Company Insights - FAW-Volkswagen's ID4 has limited sales, averaging about 2 units per month, with a customer base primarily consisting of older, loyal Volkswagen owners [3] - Nissan's N7 is performing well, with a diverse customer demographic, including both young and older buyers, who appreciate its comfort and driving experience [6][7] - Buick's electric models, such as the Weilan 6 and E5, are primarily targeted at family and business users, with a strong emphasis on brand trust and safety [9][10] - GAC Toyota's electric models, particularly the Platinum 3X, are selling better than the 4X, with a focus on quality and safety appealing to a customer base aged 30-50 [15] - GAC Honda's P7 has recently introduced cash incentives for loyal customers, but struggles to convert interest into sales due to competition from other brands [17][18]
品牌效应与规模突围 联合动力:打造中国新汽车产业链新范式
Quan Jing Wang· 2025-07-14 08:09
随着08年奥运会的落幕,作为新能源试点的奥运村电动大巴车也驶进了停车库。彼时虽然对于新能源的 呼声很高,但成本高昂、路线不明、配套不全、维护困难等现实问题,使得各地新能源汽车的推广举步 维艰。而事情的转机出现在了2014年,对于多年市场换技术的策略的反思,政府决定"换道超车",加码 新能源汽车。 2014年1月,四部委联合发布《关于进一步做好新能源汽车推广应用工作的通知》规定。次月,四部委 再度发文扩展新能源汽车推广试点城市范围。同年7月,国家发改委等五部委联合公布了《政府机关及 公共机构购买新能源汽车实施方案》。此外,央地补贴也针对税费、用电、充电等领域全面展开。 数据来源:Wind 2025年的夏天,当资本市场的目光聚焦于新能源汽车终端市场时,一个潜行于产业链深处的"隐形冠 军"-苏州汇川联合动力系统股份有限公司(下称"联合动力"),正悄然走向聚光灯下,准备迎接它的成人 礼:创业板IPO。 脱胎于工控龙头汇川技术,联合动力沿袭了母公司客户为先、沉稳务实的经营理念,而完整且深入地参 与了2014年以来中国新能源汽车换道超车的全过程,身上也展现了中国汽车产业链从"组装厂"模式, 向"核心技术输出"模式的艰难蜕 ...