运营商财经网讯 近年来，新能源汽车的渗透率逐渐攀升，东风日产也深知，国内汽车市场格局已然发生改变，所以，在 新能源领域，东风日产于今年4月底推出了首款纯电轿车N7，由中国本土团队主导并开发。上市之后， 该车型的市场表现十分优异，上市18天大定用户就超过了1万，成为行业最快大定破万的合资纯电车 型；8月份，N7销量达10148台，环比增长57%，成为首个"单月交付破万"的合资纯电车型。 N7的推出，自然是符合中国汽车市场发展现状的，作为东风日产中方一把手，周锋带领团队制定的策 略无疑是正确的。今年7月份，他还被提拔到东风汽车集团做副总，并继续兼任东风日产乘用车副总经 理。 据此，周锋荣膺"2025年度合资车企十大杰出总经理"，恭喜！ （责任编辑：李广艳） 日前，国内知名财经媒体——运营商财经网正式发布"2025年度合资车企十大杰出总经理"，该榜单 是"2025年度汽车业杰出高管榜"系列榜单之一，从多重角度出发进行编排，包括企业的经营业绩、销量 表现、高管在行业内的知名度、对企业的贡献以及各种公开可查的数据等，比较客观。 其中，东风日产副总经理周锋成功上榜。 ...

Core Insights - The electric transformation of the Chinese automotive market is deepening, posing significant challenges to traditional joint venture brands like Dongfeng Nissan [1][6] - Dongfeng Nissan has shown some positive signals in sales growth in mid-2025, but still faces substantial structural issues and market dependency on a single model [2][3] Sales Performance - Dongfeng Nissan's sales peaked at over 1.31 million units in 2018-2019 but have since declined, with 2022 sales dropping to 920,900 units (down over 20% YoY) and further declining to 791,000 units in 2023 (down 14.1% YoY) [2] - In 2024, sales are projected to fall to 631,000 units (down 20.2% YoY), with 480,000 units sold in the first ten months of 2025, a decrease of approximately 7.5% compared to the same period in 2024 [2] Model Dependency - The Nissan Sylphy remains a core model, with 34,000 units delivered in October 2025 and accounting for nearly 49% of total sales in China [2] - Other brands under Dongfeng Nissan, such as Venucia and Infiniti, are struggling, with combined sales of less than 2,000 units in October 2025 [3] New Energy Vehicle Strategy - Dongfeng Nissan is focusing on new energy vehicle (NEV) transformation, planning to invest 10 billion yuan and expand its R&D team to 4,000 by the end of 2026, with five new models expected [4] - The N7, a key pure electric model, has shown fluctuating sales, with 39,000 units delivered in the first ten months of 2025, ranking low in its segment [4] Technical Challenges - Dongfeng Nissan's technology adaptation and localization efficiency are under scrutiny, with its end-to-end intelligent driving system lagging behind competitors like Huawei and XPeng [5] - User feedback indicates quality control issues, with numerous complaints about the N7 model, highlighting shortcomings in product quality and after-sales service [5] Industry Context - The challenges faced by Dongfeng Nissan reflect broader issues for traditional joint venture brands in adapting to the electric wave in China, balancing global technology standards with local market demands [6] - The need for these brands to convert technological investments into market-accepted products and improve user response efficiency is critical for future success [6]

Core Viewpoint - The article discusses the evolving landscape of the Chinese automotive market, particularly focusing on the challenges and strategies of joint venture (JV) car manufacturers in the context of increasing competition from domestic brands and the shift towards electric vehicles (EVs) [1][11]. Group 1: Market Dynamics - The upcoming Guangzhou Auto Show is set against a backdrop of local purchase subsidies and confirmed tax exemptions for vehicle purchases, raising concerns about the future of the car market [1]. - Joint venture car manufacturers, once dominant, are now facing significant pressure as they adapt to the rapidly changing market, particularly in the electric vehicle sector [3][11]. - The competitive landscape is characterized by a price war and a shift in consumer expectations, with a growing demand for vehicles that meet local needs rather than relying on brand prestige [8][9]. Group 2: Joint Venture Strategies - Joint ventures are increasingly adopting a more humble approach, learning from local consumer preferences to enhance their product offerings [3][4]. - The launch of models like the GAC Toyota's Platinum 3X and Nissan's N7 signifies a renewed commitment to align with Chinese consumer demands, showcasing a shift in strategy [6][11]. - The need for deep localization in production, R&D, and decision-making processes is emphasized as essential for joint ventures to remain competitive in the Chinese market [11][13]. Group 3: Future Outlook - The article predicts that by 2026, joint ventures will need to abandon the notion of brand premium and focus on product quality and local relevance to survive [8][13]. - The integration of local technology partners, such as Huawei and CATL, is seen as a crucial step for joint ventures to enhance their technological capabilities and meet market demands [11][13]. - The overall message is that joint ventures must embrace a strategy of "in China, for China" to rebuild their competitive edge in the evolving automotive landscape [11][13].

Core Viewpoint - Dongfeng Nissan has launched the new Tiida Hongmeng cockpit at the Guangzhou Auto Show, marking the first vehicle under its "oil-electric intelligence" strategy, with a price range of 139,900 to 167,900 yuan [1][2]. Group 1: Product Features - The new model features a variable compression turbocharged engine with a maximum power of 243 horsepower and can accelerate from 0 to 100 km/h in 6 seconds [3]. - The vehicle is equipped with the Hongmeng cockpit 5, which includes an AI-level voice assistant that supports fuzzy semantic recognition [3]. Group 2: User Service Innovations - Dongfeng Nissan has established the first dedicated sales channel model for fuel vehicles, called "Dingjiao Service," where each step from ordering to delivery and after-sales is managed by a professional team [4]. Group 3: New Energy Vehicles - The company also showcased its first pure electric vehicle, the N7, and its first plug-in hybrid sedan, the N6, at the auto show, marking Dongfeng Nissan's debut in the new energy vehicle section [5].

Core Insights - Nissan's participation in the China International Import Expo (CIIE) marks its seventh appearance, showcasing a diverse product matrix and the establishment of Nissan Import and Export (Guangzhou) Co., Ltd, the first joint venture for vehicle import and export by a foreign automaker in China, indicating a shift from localized production to global output [1][10][13] Product Strategy - Nissan's exhibition at CIIE serves as a "technology roadmap" for understanding the Chinese market, emphasizing a diversified and intelligent approach to meet the growing consumer demand for smart, electric, and personalized mobility [3][10] - The Tianlai Hongmeng cockpit, the world's first fuel vehicle equipped with Huawei's Hongmeng cockpit, represents a leap from "physical comfort" to "intelligent comfort," addressing the "oil-electric intelligence" issue in traditional fuel vehicles [3][5] - The N7, Nissan's first pure electric sedan developed under the Dongfeng Nissan's new energy technology framework, has quickly become a bestseller in the joint venture electric vehicle market, showcasing its appeal to Chinese family users [5][10] - The N6, Nissan's first plug-in hybrid sedan, features a large 21.1 kWh battery to alleviate range anxiety, reflecting the company's deep understanding of Chinese family user needs [5][9] - The Frontier Pro PHEV, Nissan's first global pickup designed, developed, and produced in China, showcases the company's commitment to electric innovation and local R&D capabilities [7][9] Strategic Developments - The establishment of Nissan Import and Export (Guangzhou) Co., Ltd, with an investment of 1 billion yuan, signifies a new milestone in Nissan's strategy to export "China-made" vehicles globally, enhancing its role as a foreign automaker in China [10][11] - Nissan's global executive committee member and president of Dongfeng Motor Co., Ltd, emphasized China's role as a major automotive market and innovation engine, reinforcing Nissan's commitment to deepening its presence in China while connecting with global consumers [10][12] Local Empowerment and Future Vision - Under the "Re:Nissan" global strategy, the Chinese team has gained unprecedented autonomy in product definition and market strategy, allowing Nissan to respond swiftly to market changes and consumer needs [12][13] - Nissan aims to integrate "Chinese wisdom" into global innovation, as highlighted by the collaboration with local tech giants like Huawei, driving the development of new energy vehicles and export growth [12][13]

Core Viewpoint - Honda's automotive sales in China have significantly declined, with a 20.6% drop in October 2025 and a 20.5% decrease in cumulative sales from January to October 2025, indicating a challenging market position for the company in the region [2]. Sales Performance - Honda's terminal automotive sales in China for October 2025 were 59,886 units, down 20.6% year-on-year [2]. - Cumulative sales from January to October 2025 reached 527,740 units, reflecting a 20.5% decline compared to the previous year [2]. - Dongfeng Honda sold 29,678 vehicles in October, a 15.2% decrease, and 257,755 vehicles from January to October, down 24.7% [2]. - GAC Honda's October sales were 35,671 units, down 15.8%, with cumulative sales of 259,576 units, a 26.2% decline [2]. - In comparison, Toyota's sales in China showed growth, with GAC Toyota and FAW Toyota achieving year-on-year increases of 4.4% and 7%, respectively [2]. Market Position and Competition - Honda ranks last among Japanese joint venture brands in terms of sales performance in China [2]. - The company's struggles are attributed to a failed transition to electric vehicles, despite launching the e:N series and the Yae brand specifically for the Chinese market [2]. Strategic Adjustments - Honda has initiated several measures to address its poor market performance, including layoffs, production capacity optimization, supply chain restructuring, and the introduction of more Chinese smart technologies [3]. - By July 2024, Honda plans to reduce its total production capacity in China from 1.49 million to 1.2 million vehicles [3]. Supply Chain Developments - GAC Honda has agreed to acquire 50% of Dongfeng Honda Engine for approximately 1.172 billion yuan, enhancing its control over engine supply and improving operational efficiency [4]. - GAC Honda's registered capital will increase from $541 million to $867 million, with a total investment of about $326 million from GAC Group, Honda, and Honda China [4]. Management Changes - In September, Dongfeng Motor Group adjusted the management of Dongfeng Honda, appointing a new executive vice president to leverage experience in new energy technology and marketing [5]. Future Outlook - Honda's global strategy indicates a slowdown in its electrification process, potentially impacting its electric vehicle offerings in China [5]. - The launch of the second model under the Yae brand has been postponed to 2026, raising questions about Honda's ability to navigate the Chinese market effectively [5].

Core Viewpoint - Honda is adjusting its product launch plans in China, particularly for electric vehicles, due to poor sales performance in the market [1][3]. Group 1: Product Strategy Adjustments - Honda will delay the launch of its flagship electric sedan originally scheduled for before December 2025 to after 2026 [1]. - The adjustment in strategy is influenced by the disappointing market feedback for the first models of its electric brand "Yay" [3]. - The S7 and P7 models, launched by Honda's joint ventures in China, have seen low sales, with S7 selling just over 1,000 units and P7 around 1,400 units since their launch [5]. Group 2: Market Performance - Despite integrating local electric and intelligent technologies, the S7 and P7 lack competitiveness in China's electric vehicle market [5]. - Honda's sales in China have been declining, with a 20.5% year-on-year drop, totaling 468,000 units, which is the largest decline among major Japanese automakers [7]. - In contrast, Toyota has performed well in China, with sales of 1.3017 million units, a 4.9% increase year-on-year [7]. Group 3: Financial Impact - Honda's sales in China account for over 20% of its global sales, making it the second-largest market after the U.S. [8]. - The company's sales peaked at nearly 1.63 million units in 2020 but are projected to fall to 852,000 units by 2024, approximately half of the peak [8]. - For the fiscal year 2024, Honda's net profit is projected to be 835.84 billion yen (approximately 38.63 billion RMB), a 24.5% decrease year-on-year [8].

Core Insights - The 8th China International Import Expo (CIIE) has opened in Shanghai, showcasing the integration of the Chinese automotive industry with global players, featuring 12 major foreign car manufacturers and over 4,108 overseas enterprises [1][2] Group 1: Event Overview - The automotive exhibition area covers over 430,000 square meters and serves as a platform for global automotive technology and collaboration [1] - The theme of this year's automotive section is "Mobility, Infinite Possibilities," highlighting a comprehensive ecosystem of automotive industry, future technologies, and automotive culture [2] Group 2: Long-term Commitment from Foreign Automakers - Long-standing participation from foreign car manufacturers demonstrates their confidence in the Chinese market, with companies like Hyundai showcasing innovative hydrogen-powered vehicles and Toyota presenting L4-level autonomous driving solutions [3] - Volkswagen has deepened its collaboration with local tech firms, focusing on local R&D and production, while BMW is integrating AI capabilities tailored to Chinese consumers [3] Group 3: Collaborative Upgrades - The expo has facilitated significant partnerships, such as FAW-Volkswagen's memorandum for diversified product imports and Nissan's establishment of a joint venture for vehicle exports [4] - The event has evolved from merely showcasing global technologies to becoming a platform for joint R&D and technological co-creation between Chinese and foreign enterprises [4] Group 4: Focus on Smart Driving Technologies - Smart driving technologies are a central theme, with Tesla unveiling its Cybercab and BMW collaborating with Alibaba to develop AI-driven solutions tailored for Chinese users [5] - The integration of foreign parts suppliers into the Chinese automotive supply chain is deepening, with companies like Michelin showcasing innovative products [5][6] Group 5: Globalization and Market Dynamics - The CIIE reflects the dual flow of "bringing in" and "going out," enhancing the vitality and resilience of China's automotive global network [7][8] - The shift from traditional fuel vehicles to new energy vehicles and from product trade to technology cooperation is evident, with Chinese companies increasingly becoming innovation engines rather than mere market recipients [8]

Core Insights - Nissan Import and Export (Guangzhou) Co., Ltd. has been established as the first joint venture vehicle import and export company by a foreign automaker in China, with an investment of 1 billion RMB from Nissan (China) Investment Co., Ltd. and Dongfeng Motor Group Co., Ltd. [1][2] - The establishment of this new company signifies a new model of joint cooperation aimed at value co-creation, expanding the successful partnership that began 22 years ago with the founding of Dongfeng Nissan [1][2] - The N7, Nissan's first pure electric sedan under the Dongfeng Nissan new energy technology framework, and the Frontier Pro PHEV, the first pickup truck designed, developed, and produced in China for global export, will be among the first models to be exported [1][2] Company Strategy - The establishment of Nissan Import and Export (Guangzhou) Co., Ltd. is a strategic move to enhance high-level open cooperation and integrate into the global economic landscape [2] - Nissan aims to leverage China's position as the largest automotive market and an innovation engine for global automotive industry transformation, focusing on electric and intelligent vehicle development [2] - The collaboration between Nissan and Dongfeng will emphasize the integration of global standards with Chinese wisdom to accelerate the "made in China, for the world" strategy [2]

Core Viewpoint - Japan's electric vehicle (EV) market is significantly lagging behind other countries, particularly China, with a penetration rate of only 2.8% as of September 2025, compared to approximately 50% in China, indicating a substantial growth opportunity for foreign EV manufacturers [3][4]. Market Characteristics - Japan's automotive market is characterized as one of the most closed markets globally, with domestic brands maintaining over 90% market share historically, and the top-selling brands in 2025 being Toyota, Suzuki, and Honda [5][6]. - The market's slow adoption of electric vehicles is attributed to a combination of factors including insufficient charging infrastructure, range anxiety, and safety concerns, despite government incentives for EV adoption [7][8]. Competitive Landscape - International EV manufacturers, particularly from China and the U.S., are beginning to penetrate the Japanese market, with companies like BYD and Tesla showing significant sales growth in 2023 [8]. - BYD has introduced models specifically for the Japanese market and plans to expand its offerings, while Tesla is also increasing its presence by expanding its store and charging network in Japan [12][13]. Consumer Preferences - Japanese consumers prioritize factors such as range, safety, and cost-effectiveness over advanced technology features, which may favor the entry of Chinese EVs that offer a wider variety of models [12][13]. - The K-Car segment, which represents a significant portion of new car sales in Japan, is particularly appealing due to its affordability and lower maintenance costs, with K-Cars accounting for 36.8% of new car sales in 2024 [13].