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奇瑞集团1月出口11.96万辆,全球化进入“融进去”新阶段
Jin Rong Jie· 2026-02-03 08:43
奇瑞集团发布2026年1月出口销量快报:单月出口汽车119,605辆,同比增长48.1%,连续9个月突破10万辆大关, 继续领跑中国汽车品牌出口。 截至2026年1月底,奇瑞集团全球累计用户突破1873万,其中海外用户超596万,业务覆盖全球120余个国家和地 区。 iCAR(海外名称iCAUR)品牌继去年先后亮相中东和南非等地后,今年1月又迎来智能硬派大五座SUV——iCAR V27量产下线,并启航发往海外。首批车辆将以中东为核心区域,覆盖阿联酋、沙特、巴林等五国。 第二大特征是高端市场与新能源双线突破。高法规市场已成为奇瑞全球化战略关键增长极。2025年,奇瑞在英国 和欧盟销售汽车237,453辆,同比增长240%。在成功进入英国、西班牙、意大利等欧洲15国后,奇瑞计划2026年 进入德国、法国等市场,持续强化全球品牌影响力。 奇瑞新能源出口呈现迅猛增长势头。2025年,奇瑞插电混动车型在英国、西班牙、波兰等地位居中国品牌销量第 一,并在印尼、马来西亚等多国市场位居插混销量第一。 第三大特征是安全与质量体系构架全球信任。2026年开年,捷途T1、T2以优异成绩获得东盟ASEAN NCAP五星 安全认证。至 ...
奇瑞,引领中国汽车驶向世界舞台中央
汽车商业评论· 2025-09-01 23:06
Core Viewpoint - Chery Group has transformed from a local Chinese car manufacturer to a "global champion" capable of competing with established giants in the global market, as evidenced by its achievements in quality and design awards [4][5]. Group 1: Achievements and Recognition - Chery has been ranked first among domestic brands in the J.D. Power 2025 China Initial Quality Study (IQS) for three consecutive years (2023-2025) [4]. - In 2025, Chery also secured the top position in the J.D. Power China Sales Satisfaction Index (SSI) and the China Automotive Product Appeal Index (APEAL), becoming the only domestic brand to achieve the "triple crown" in these authoritative studies [4]. - The new QQ concept car won two prestigious awards: the 2025 Red Dot Concept Design Award and the 2025 Red Dot Brand and Communication Design Award, setting a new record for small cars in China [4]. Group 2: Global Expansion Milestones - In July 2025, Chery ranked 233rd in the Fortune Global 500 list with a revenue of $59.6939 billion, marking the fastest rise among car manufacturers [7]. - Chery became the first Chinese brand to export over 5 million vehicles, achieving a significant milestone in its globalization strategy [8]. - In the first seven months of 2025, Chery's export volume reached 669,000 vehicles, maintaining its position as the leading Chinese brand in vehicle exports [12]. Group 3: Strategic Approach to Globalization - Chery emphasizes the importance of integrating into local markets rather than merely exporting products, adopting a philosophy of "In somewhere, for somewhere" to provide differentiated green products and services [15]. - The company collaborates with local manufacturers and component suppliers to promote brand localization and enhance the local economy [15][17]. - Chery's partnership with EV MOTORS in Spain revitalized the historic EBRO brand, creating job opportunities and contributing to local economic growth [17]. Group 4: Success in the European Market - Chery's sales in the European market reached nearly 40,000 units in the first seven months of 2025, a year-on-year increase of 942%, with over 32% of sales coming from new energy vehicles [20]. - The company has established a local production base in Barcelona, becoming the first Chinese car manufacturer to produce vehicles in Europe, which helps avoid trade barriers and enhances brand image [22]. - Chery's success in Europe is attributed to its long-term globalization strategy, technological advancements, and a multi-brand approach that allows it to penetrate various market segments effectively [22][23].