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奇瑞集团1月出口11.96万辆,全球化进入“融进去”新阶段
Jin Rong Jie· 2026-02-03 08:43
Core Insights - Chery Group reported a significant increase in export sales, with 119,605 vehicles exported in January 2026, marking a 48.1% year-on-year growth and maintaining a streak of over 100,000 monthly exports for nine consecutive months, leading the export of Chinese automotive brands [1] Group 1: Global Expansion Strategy - Chery's globalization strategy is characterized by multi-brand collaboration, with key progress in new brand expansion. The company has established a multi-brand matrix for international markets, with the Tiggo 7 being the top-selling A-class fuel SUV for four consecutive years [3] - The Jetour brand has entered over 100 countries, while the Omoda & Jaecoo brands have launched in 64 countries, achieving top sales among Chinese brands in the UK [3] Group 2: High-End Market and New Energy Breakthroughs - Chery has made significant inroads into high-end markets and new energy vehicles, with sales in the UK and EU reaching 237,453 units in 2025, a 240% increase. The company plans to enter Germany and France in 2026 [5] - Chery's new energy exports are rapidly growing, with plug-in hybrid models leading sales in the UK, Spain, and Poland, and ranking first in several Southeast Asian markets [5] Group 3: Safety and Quality Assurance - Chery has established a global trust framework for safety and quality, with the Jetour T1 and T2 models receiving ASEAN NCAP five-star safety ratings. A total of 62 models from Chery have achieved various five-star safety certifications, the highest among Chinese automotive brands [5] Group 4: Localized Operations and Community Engagement - Chery emphasizes deep local integration in its globalization efforts, creating over 1,000 jobs in Spain through the EBRO project, which has resonated positively with local communities [7] - The company has also engaged in corporate social responsibility initiatives, donating $6 million to UNICEF for global children's education and collaborating with IUCN on environmental conservation projects [10] Group 5: Technological Advancements - Chery announced plans to implement AI-driven features like VPD parking assistance in international markets, aiming to enhance user experience and promote equality in AI mobility solutions [13] - The company is transitioning from a focus on scale and speed to prioritizing localization and sustainability, aiming to elevate the global image of Chinese automobiles as safe, reliable, high-end, and responsible [13]
奇瑞,引领中国汽车驶向世界舞台中央
汽车商业评论· 2025-09-01 23:06
Core Viewpoint - Chery Group has transformed from a local Chinese car manufacturer to a "global champion" capable of competing with established giants in the global market, as evidenced by its achievements in quality and design awards [4][5]. Group 1: Achievements and Recognition - Chery has been ranked first among domestic brands in the J.D. Power 2025 China Initial Quality Study (IQS) for three consecutive years (2023-2025) [4]. - In 2025, Chery also secured the top position in the J.D. Power China Sales Satisfaction Index (SSI) and the China Automotive Product Appeal Index (APEAL), becoming the only domestic brand to achieve the "triple crown" in these authoritative studies [4]. - The new QQ concept car won two prestigious awards: the 2025 Red Dot Concept Design Award and the 2025 Red Dot Brand and Communication Design Award, setting a new record for small cars in China [4]. Group 2: Global Expansion Milestones - In July 2025, Chery ranked 233rd in the Fortune Global 500 list with a revenue of $59.6939 billion, marking the fastest rise among car manufacturers [7]. - Chery became the first Chinese brand to export over 5 million vehicles, achieving a significant milestone in its globalization strategy [8]. - In the first seven months of 2025, Chery's export volume reached 669,000 vehicles, maintaining its position as the leading Chinese brand in vehicle exports [12]. Group 3: Strategic Approach to Globalization - Chery emphasizes the importance of integrating into local markets rather than merely exporting products, adopting a philosophy of "In somewhere, for somewhere" to provide differentiated green products and services [15]. - The company collaborates with local manufacturers and component suppliers to promote brand localization and enhance the local economy [15][17]. - Chery's partnership with EV MOTORS in Spain revitalized the historic EBRO brand, creating job opportunities and contributing to local economic growth [17]. Group 4: Success in the European Market - Chery's sales in the European market reached nearly 40,000 units in the first seven months of 2025, a year-on-year increase of 942%, with over 32% of sales coming from new energy vehicles [20]. - The company has established a local production base in Barcelona, becoming the first Chinese car manufacturer to produce vehicles in Europe, which helps avoid trade barriers and enhances brand image [22]. - Chery's success in Europe is attributed to its long-term globalization strategy, technological advancements, and a multi-brand approach that allows it to penetrate various market segments effectively [22][23].