为积极服务和融入新发展格局，扎实推进高水平对外开放，深入贯彻落实昆明市贸易高质量发展推进会 议精神，聚力建设区域性国际消费中心城市，抢抓国家进一步优化离境退税服务扩大入境消费政策机 遇，8月20日，昆明•南亚东南亚入境消费第一城全球首发大会启动，用"春城之约"向世界发出邀请，展 现昆明在面向南亚东南亚入境消费领域的无限可能。 会上，宣介了离境退税政策和免税购物、离境退税商业网点布局；推出首批离境退税试点商圈、街区和 商店并进行授牌；成立南亚东南亚跨境消费联盟，发布春城消费指南，启动城市入境消费宣传；发 行"KunMing PASS"春城礼遇卡（一卡通便利支付包、商家权益包），精准发放入境消费专项券，构建 立体多元的经营主体、特色场景、政策支持、创新应用，全面提升昆明区域性国际消费中心城市全球认 知度和影响力。 南亚东南亚跨境消费联盟聚焦推动离境退税体系优化、联动激活入境消费活力，定期甄选发布昆明酒 店、美食、旅游、购物"特色入境消费榜单"，为入境游客提供权威可靠的消费参考信息。组织联盟企业 每年联合推出优惠活动包，常态化推出促消费活动，打造"昆明与南亚东南亚国家入境消费月"品牌IP， 刺激入境游客打卡消费。遴 ...

Core Insights - The event aims to promote Kunming as a regional international consumption center, leveraging new policies for outbound tax refunds and inbound consumption [1][9] - The establishment of the South Asia and Southeast Asia Cross-Border Consumption Alliance focuses on optimizing the tax refund system and enhancing inbound consumption vitality [3][9] Group 1: Policy and Initiatives - The launch of the "KunMing PASS" card facilitates convenient payments and offers special consumption vouchers for inbound tourists [1][11] - The Spring City Consumption Guide is the first official city-level inbound consumption guide in China, providing multi-language support and comprehensive service recommendations for inbound tourists [6][7] Group 2: Market Performance - In 2024, Kunming is expected to receive 996,000 inbound tourists, a year-on-year increase of 147.6%, with international tourism revenue reaching $417 million, up 129.6% [9] - The focus on high-end tourism consumption indicates significant potential in the mid-to-high-end travel market, particularly from Southeast Asian countries [9] Group 3: Future Plans - Kunming plans to mobilize more market participants to join the cross-border consumption alliance and explore the integration of cross-border digital wallets [11] - The city aims to enhance the inbound tourist experience by offering a variety of promotional activities and discounts across multiple sectors [11]