Core Viewpoint - The launch of the "Kunming•South Asia Southeast Asia Inbound Consumption First City Global Launch Conference" aims to position Kunming as a regional international consumption center, leveraging new policies for outbound tax refunds and inbound consumption [1][3]. Group 1: Policy and Initiatives - The conference introduced outbound tax refund policies and the layout of duty-free shopping and tax refund commercial outlets [3]. - The establishment of the South Asia Southeast Asia Cross-Border Consumption Alliance aims to enhance the outbound tax refund system and stimulate inbound consumption [3]. - The "KunMing PASS" card was launched to facilitate convenient payments and provide special consumption vouchers for inbound tourists [3][7]. Group 2: Market Potential and Growth - In 2024, Kunming is expected to receive 996,000 inbound tourists, a year-on-year increase of 147.6%, generating international tourism revenue of $417 million, up 129.6% [7]. - There is significant potential in the mid-to-high-end tourism market, particularly from Southeast Asian countries such as Malaysia, Thailand, Vietnam, and Singapore [7]. Group 3: Consumer Experience and Promotion - The Spring City Consumption Guide is the first official city-level inbound consumption guide in China, providing multi-language support and comprehensive service recommendations for inbound tourists [5]. - The guide focuses on key consumption types for Southeast Asian visitors, including wellness, travel, and shopping, promoting local brands and experiences [5][9]. - Future plans include expanding the cross-border consumption alliance and exploring "cross-border digital wallet integration" to enhance the consumer experience [7].

Core Insights - The event aims to promote Kunming as a regional international consumption center, leveraging new policies for outbound tax refunds and inbound consumption [1][9] - The establishment of the South Asia and Southeast Asia Cross-Border Consumption Alliance focuses on optimizing the tax refund system and enhancing inbound consumption vitality [3][9] Group 1: Policy and Initiatives - The launch of the "KunMing PASS" card facilitates convenient payments and offers special consumption vouchers for inbound tourists [1][11] - The Spring City Consumption Guide is the first official city-level inbound consumption guide in China, providing multi-language support and comprehensive service recommendations for inbound tourists [6][7] Group 2: Market Performance - In 2024, Kunming is expected to receive 996,000 inbound tourists, a year-on-year increase of 147.6%, with international tourism revenue reaching $417 million, up 129.6% [9] - The focus on high-end tourism consumption indicates significant potential in the mid-to-high-end travel market, particularly from Southeast Asian countries [9] Group 3: Future Plans - Kunming plans to mobilize more market participants to join the cross-border consumption alliance and explore the integration of cross-border digital wallets [11] - The city aims to enhance the inbound tourist experience by offering a variety of promotional activities and discounts across multiple sectors [11]