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Macquarie Sees “Hidden Value” in Baidu’s (BIDU) AI Pivot, Raises Price Target to $176
Yahoo Finance· 2025-10-11 22:22
Core Insights - Baidu, Inc. has been upgraded to "Outperform" by Macquarie, with a price target increase from $91 to $176, highlighting "hidden value" in the company's transition to diversified revenue streams [1] - The company's core advertising revenue is expected to decline through late 2025, but this weakness is already reflected in the stock price, prompting a focus on new growth areas like AI cloud services, robotaxis, and chips [2] - Baidu's stock has increased by 57% year-to-date, driven by the strength of its AI cloud business and investor confidence in its Kunlun in-house AI chip, which could account for about one-third of the company's valuation as shipments increase [3] Company Strategy - Baidu is pivoting towards more diversified revenue streams, with positive potential arising from both AI cloud services and robotaxis [4] - The company is recognized as a leading internet giant and AI pioneer in China, with significant investments in artificial intelligence technology and a dominant position in the search engine market [4]