Group 1 - Dolby Laboratories showcased technological innovations at CES 2026, enhancing entertainment experiences from home to in-car environments [1] - Peacock, in partnership with NBCUniversal, will be the first streaming platform to adopt Dolby's full suite of audio and visual technologies, marking a significant upgrade in streaming entertainment [1] - The integration of Dolby Vision and Dolby Atmos into Peacock will enhance live sports broadcasts, including popular events like Sunday Night Football, NBA, and MLB [1] Group 2 - Dolby partnered with LG to launch the LG Sound Suite, a modular home audio system featuring Dolby Atmos FlexConnect, offering up to 27 different speaker configurations for a cinema-like experience [2] - Several TV manufacturers, including Hisense, TCL, and TP Vision, announced the incorporation of Dolby Vision 2.0 technology into their latest TV models, enhancing picture quality beyond HDR [2][3] - Hisense plans to apply Dolby Vision 2.0 to more MiniLED TV products through OTA updates, while TCL and TP Vision will also support this technology in their upcoming models [3] Group 3 - Over 35 automotive manufacturers have adopted Dolby Atmos in more than 150 vehicle models, including NIO ET9 and Mahindra XUV 7XO [5] - Mercedes-Benz announced its support for Dolby Atmos spatial audio through Apple CarPlay in its new electric models, enhancing the in-car audio experience [6] - Dolby and Qualcomm are collaborating to integrate Dolby's latest innovations into Qualcomm's 5th generation Snapdragon automotive platform, which will help reduce audio data transmission costs by up to 60% [6]

Core Insights - Dolby Laboratories will showcase its latest innovations at CES 2026, focusing on how Dolby technology redefines the creation, transmission, and experience of entertainment content [1] - The company aims to enhance visual quality, immersive in-car entertainment, and streaming services to provide unprecedented experiences for viewers [1] Group 1: Partnerships and Innovations - Dolby has partnered with NBCUniversal to make Peacock the first streaming platform to adopt Dolby's full suite of advanced imaging and sound technologies, marking a significant milestone in the streaming entertainment sector [3] - Peacock will expand the use of Dolby Vision and Dolby Atmos in live sports broadcasts, including major events like Sunday Night Football and NBA games [4] - Dolby and LG have launched a modular home audio system, LG Sound Suite, featuring Dolby Atmos FlexConnect, which offers up to 27 different speaker configurations for a flexible cinematic audio experience [5] Group 2: Technology Expansion - Dolby Vision 2 and Dolby AC-4 will be integrated into new television models from Hisense, TCL, and TP Vision, enhancing the viewing experience with more realistic visuals and clearer dialogue [6][7] - Over 35 automotive brands have adopted Dolby Atmos, with more than 150 vehicle models featuring this immersive audio experience [8] - Dolby is collaborating with Mercedes-Benz to support Dolby Atmos spatial audio through Apple CarPlay in their latest vehicle lineup, enhancing in-car entertainment [8][10] Group 3: Future Outlook - CES 2026 marks a pivotal year for Dolby as the company focuses on leading future trends in the entertainment industry, emphasizing the development of more immersive, intuitive, and interconnected experiences [12]

Core Viewpoint - Dolby Laboratories showcased its latest innovations at CES 2026, emphasizing how its technology is redefining the creation, transmission, and experience of entertainment content [1] Group 1: Streaming Experience - Dolby partnered with NBCUniversal to make Peacock the first streaming platform to adopt Dolby's full suite of advanced imaging and sound technologies, marking a milestone in the streaming entertainment sector [3] - Peacock will expand the application of Dolby Vision and Dolby Atmos in live sports broadcasts, including popular events like Sunday Night Football, NBA, and MLB [4] - Peacock plans to incorporate the upcoming Dolby Vision 2 and Dolby AC-4 technologies, promising more realistic visuals and clearer dialogue for streaming experiences [4] Group 2: Home Entertainment - Dolby and LG launched the LG Sound Suite, a modular home audio system featuring Dolby Atmos FlexConnect, which offers up to 27 different speaker configurations for a flexible, cinema-like audio experience [4] - LG plans to introduce Dolby Atmos FlexConnect to its latest high-end TVs through software upgrades [4] Group 3: Television Technology - Several TV manufacturers, including Hisense, TCL, and TP Vision, will integrate Dolby Vision 2 into their upcoming models, expanding the reach of this next-generation picture quality experience [5] - Hisense will feature Dolby Vision 2 in its 2026 RGB MiniLED TV lineup, while TCL and TP Vision will also support this technology in their new models [5] Group 4: Automotive Entertainment - Over 35 automotive manufacturers have adopted Dolby Atmos, with more than 150 models featuring this immersive audio experience [6] - Dolby and Mercedes-Benz announced that the latter will be among the first to support Dolby Atmos spatial audio through Apple CarPlay in its latest vehicle lineup [7] - The SPHERA device allows existing vehicles to unlock Dolby Atmos functionality, broadening access to this audio experience [7] Group 5: Future Trends - Dolby is showcasing the future of in-car entertainment at CES, collaborating with game developers to provide immersive multi-channel gaming experiences in vehicles [8] - Dolby and Qualcomm are integrating the latest automotive innovations into the Qualcomm 5th generation Snapdragon automotive platform, setting a standard for next-generation smart cabins [8] - Dolby aims to lead future trends by advancing technology in line with evolving user content interaction methods, creating more immersive and interconnected experiences [8]

Core Insights - Dolby Laboratories, Inc. (DLB) and LG Electronics have launched the LG Sound Suite, a modular home audio system featuring the H7 soundbar, which is the first soundbar powered by Dolby Atmos FlexConnect, marking a significant advancement in home entertainment technology [1][10] - The LG Sound Suite allows for extensive customization with support for up to 27 speaker configurations, enabling setups from simple two-speaker arrangements to a comprehensive 13.1.7-channel home theater system [3][10] - Dolby Atmos is rapidly gaining traction globally, being featured in 98 of the top 100 box-office films over the past five years and supported by over 100 streaming and pay-TV services, indicating its status as a standard for premium content [4] Product Features - The LG Sound Suite can include the H7 soundbar, up to four M7 or M5 surround speakers, and a W7 subwoofer, providing flexibility in audio setup [3] - Dolby Atmos FlexConnect allows users to wirelessly connect speakers to their TV, adapting to room layouts and décor, thus enhancing user experience without complicated setups [2][6] - The system is designed to evolve over time, making it easy for consumers to add speakers or soundbars as their audio needs change [2] Market Context - The launch of the LG Sound Suite is set to be showcased at CES 2026, highlighting the future of flexible and immersive home audio experiences [5] - Dolby's ecosystem continues to expand with partnerships across various sectors, including automotive, where new models featuring Dolby technologies are being introduced [7] - The automotive segment is expected to be one of Dolby's fastest-growing markets, with increasing interest from content creators in enhancing in-car entertainment experiences [8]