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沉浸式娱乐需以质取胜
Xin Lang Cai Jing· 2026-01-31 16:26
"今天去剧本杀还是密室逃脱?" 在过往,年轻人的聚会中,密室逃脱、剧本杀等沉浸式娱乐消费是首选项目之一。彼时,大大小小的密 室逃脱、剧本杀门店迎来一段时间的爆发式增长。 爆发式增长中,一些问题逐渐暴露。从营业时间到剧本设计再到用户安全等问题,在国家的合规管理中 逐步实现了更新换代和行业调整。社交解压、情感体验、智力挑战,混搭上如今VR等技术的发展应 用,沉浸式娱乐俨然已经进入了一个新的发展阶段。 后疫情时代,线下真实社交的渴望推动沉浸式娱乐的再次升级。让人欣喜的是,这份偏爱也正成为众多 文旅项目深入推广的有力推手,沉浸式文旅体验成为了网红项目。 密室之内,如何"逃脱"?从剧本的"噱头堆砌"到体验的"质量取胜",沉浸式娱乐消费未来的方向,还需 要更多的思考。 ■朱蓉 ...
玩跨界融合,“剧本杀+”兴起
Xin Lang Cai Jing· 2026-01-31 16:26
"重生之我在蒙顶山当镖师"剧本杀推动千年茶山蒙顶山成为旅游新热点;《暗礁·长江谍影》剧本杀将 重庆至宜昌的邮轮变为游戏场景;长沙天心阁景区推出《穿越之我在天星阁当打更人》大型实景沉浸式 剧本杀活动,吸引大量亲子家庭加入;热门游戏《永劫无间》被改编为线下剧本杀,把游戏玩家转化为 剧本杀用户……密室逃脱与剧本杀,如今不局限于城市里的封闭房间,开始与古镇、园林、红色遗址等 文旅景区深度融合,变为覆盖实体门店、文旅景区、商业综合体、文化场馆的成熟业态,创造出一 种"行走的游戏"。 ■文/视频 三湘都市报全媒体记者 叶竹 【文旅试水】 多景区、文旅项目引入剧本杀 部分后劲不足 2025年"五一"假期,长沙天心阁景区推出《穿越之我在天星阁当打更人》大型实景沉浸式剧本杀活动, 成为亲子家庭出游的热门选择。5月1日—3日景区日均接待游客超1.2万人次,其中亲子家庭占比达 76%。在长沙博物馆、华谊电影小镇等文化场馆、景点,都曾有剧本杀的身影。 剧本杀《暗礁·长江谍影》曾在重庆至宜昌的三峡邮轮上开展,将整艘船变为游戏场景,餐厅、甲板、 客房均成为剧情发生地,打破空间限制,游戏贯穿3天2晚的航程,多日沉浸式游玩,体验更完整,游客 ...
投资超6000万欧元,Sandbox VR将在意大利开设40家门店
Sou Hu Cai Jing· 2026-01-31 13:22
未来数年开设最多40家门店 (映维网Nweon 2026年01月29日)专注于线下VR娱乐的Sanbox VR日前宣布登陆意大利,首店选址于充满活力的特雷维索市。其中,企业家维托·斯卡沃与 亚历山德罗·贝加莫及其公司Immexia Srl获得品牌在意大利的独家开发权。作为意大利官方特许经营合作伙伴,Immexia Srl计划投资逾6000万欧元(约合人 民币5亿元),在全国拓展Sandbox VR业务,未来数年开设最多40家门店,重塑意大利沉浸式娱乐生态。 亚历山德罗·贝加莫则评价道:"特雷维索市民对我们的开业活动反响极其热烈,这份参与热情充分表明该地区已准备好拥抱新型娱乐形式,人们对以新技术 语言重构交互式体验充满渴望。" 其合伙人维托·斯卡沃补充道:"此店开业标志着一段真正改变娱乐与休闲方式的旅程开启。从特雷维索起步将Sandbox VR引入意大利,是一个强有力的信 号,也为沉浸式体验未来成为意大利文娱生活的重要组成部分搭建了桥梁。" --- 原文链接:https://news.nweon.com/137783 随着意大利门店开业,Sandbox VR全球版图已覆盖五大洲13个国家的70余个场馆,包括新开 ...
杜比在CES 2026 重点展示多项最新创新成果
Xin Lang Cai Jing· 2026-01-07 09:42
Core Insights - Dolby Laboratories will showcase its latest innovations at CES 2026, focusing on how Dolby technology redefines the creation, transmission, and experience of entertainment content [1] - The company aims to enhance visual quality, immersive in-car entertainment, and streaming services to provide unprecedented experiences for viewers [1] Group 1: Partnerships and Innovations - Dolby has partnered with NBCUniversal to make Peacock the first streaming platform to adopt Dolby's full suite of advanced imaging and sound technologies, marking a significant milestone in the streaming entertainment sector [3] - Peacock will expand the use of Dolby Vision and Dolby Atmos in live sports broadcasts, including major events like Sunday Night Football and NBA games [4] - Dolby and LG have launched a modular home audio system, LG Sound Suite, featuring Dolby Atmos FlexConnect, which offers up to 27 different speaker configurations for a flexible cinematic audio experience [5] Group 2: Technology Expansion - Dolby Vision 2 and Dolby AC-4 will be integrated into new television models from Hisense, TCL, and TP Vision, enhancing the viewing experience with more realistic visuals and clearer dialogue [6][7] - Over 35 automotive brands have adopted Dolby Atmos, with more than 150 vehicle models featuring this immersive audio experience [8] - Dolby is collaborating with Mercedes-Benz to support Dolby Atmos spatial audio through Apple CarPlay in their latest vehicle lineup, enhancing in-car entertainment [8][10] Group 3: Future Outlook - CES 2026 marks a pivotal year for Dolby as the company focuses on leading future trends in the entertainment industry, emphasizing the development of more immersive, intuitive, and interconnected experiences [12]
抖音与杜比实验室官宣合作,创作和观看端将支持杜比视界体验
Xin Jing Bao· 2026-01-05 07:33
Core Viewpoint - Dolby Laboratories has partnered with Douyin to bring the immersive Dolby Vision experience to a wider audience, enhancing content creation and sharing for users globally [1][2] Group 1: Partnership Details - The collaboration allows iPhone users to share and view Dolby Vision videos on the Douyin app, utilizing built-in editing tools or third-party software like Jianying [1] - Support for additional device types will be rolled out gradually, expanding access to Dolby Vision content [1] Group 2: Impact on Content Creation - The partnership aims to empower a new generation of creators by providing richer and more realistic visual storytelling capabilities [2] - Dolby Vision enhances traditional HDR by optimizing color, brightness, and contrast for each frame, delivering unprecedented detail and immersive experiences [1] Group 3: Industry Significance - Dolby Vision is recognized as an industry benchmark for video quality, widely adopted by top content creators [1] - The collaboration reflects Dolby's commitment to making its superior experiences accessible to more creators and audiences worldwide [1][2]