Core Insights - The event focused on "LTC Digital Marketing & Product Creation," featuring Liu Zuke, a prominent figure in marketing consulting, who shared insights on leveraging digital tools for marketing breakthroughs and creating market-leading products [1][3]. Group 1: Digital Transformation and Marketing Strategies - Liu Zuke highlighted Huawei's revenue of 862.1 billion in 2024, emphasizing the company's annual growth of 26.7 billion through a restructured marketing system using the LTC (Lead to Cash) process, achieving an average annual growth rate of 19% [3]. - The case study of Liou Water Pump demonstrated significant results from implementing the LTC system, with revenue growth from 1 billion in 2008 to over 20.2 billion in 2023, marking a 20-fold increase over 15 years [3]. - Liu Zuke discussed the importance of a collaborative project team model, referred to as the "Iron Triangle," which includes customer managers, solution experts, and delivery specialists to ensure a controlled process from lead generation to contract signing [4]. Group 2: Product Development and Market Positioning - The afternoon session introduced nine principles for creating "explosive products," countering the notion that successful products are merely a matter of luck [12]. - The case of Jack Sewing Machine illustrated the effectiveness of deeply understanding user pain points, leading to consistent top sales and patent applications in the industry [12]. - Liu Zuke emphasized the role of users and fans as the true product managers in the new media era, advocating for a user-driven approach to product development [12]. Group 3: Comprehensive Methodology for Business Success - The two sessions provided a holistic methodology: the LTC system ensures controllable marketing processes, while the explosive product principles address product competitiveness [14]. - Liu Zuke stressed the need for companies to enhance both internal processes and external product offerings to thrive in a competitive market [14]. - The event underscored the importance of adapting to the digital economy by using process certainty to navigate market uncertainties and creating exceptional products to break through homogenized competition [14].