Summary of Bilibili Inc. (BILI) 2Q25 Earnings Call Company Overview - **Company**: Bilibili Inc. (BILI) - **Quarter**: 2Q25 - **Revenue**: Rmb7.3 billion, representing a 20% year-over-year increase and inline with expectations [1][2] Key Financial Metrics - **Non-GAAP EPADS**: Rmb1.29, which is +1%/+4% compared to Goldman Sachs estimates and Visible Alpha Consensus Data [1][2] - **Deferred Revenue**: Increased by Rmb391 million quarter-over-quarter, significantly improved from Rmb46 million in the previous quarter [2] - **Daily Active Users (DAU)**: 109 million, up 7.3% year-over-year [2] - **Monthly Active Users (MAU)**: 363 million, up 8% year-over-year [2] - **Mobile Games Revenue**: Increased by 60% year-over-year [2] - **Advertising Revenue**: Increased by 20% year-over-year [2] - **Adjusted Operating Profit**: Rmb573 million, beating Goldman Sachs estimate of Rmb502 million [2] Strategic Insights - **Advertising Outlook**: Focus on the advertising outlook for the second half of 2025 and trends by vertical [3] - **Game Pipeline Updates**: Updates on the game pipeline for 2H25 and 2026, particularly regarding Sanguo: NSLG [3] - **Margin Expansion Potential**: Discussion on potential margin expansion and mid-to-long term targets [3] - **Shareholder Return Plan**: Plans for shareholder returns in 2025 [3] Risks and Challenges - **Valuation Risks**: Concerns regarding relatively rich valuation and potential de-rating risks [8] - **User Growth**: Possible slowdown in user growth and increased competition from short-form video companies [8] - **Game Longevity**: Risks associated with weaker-than-expected game longevity and pipeline [8] Price Target and Valuation - **12-Month Price Target**: $23.60 for BILI, with a current price of $25.31 indicating a downside of 6.7% [9] - **Market Capitalization**: $10.6 billion [9] - **Revenue Forecasts**: Projected revenues for 2025E at Rmb30.38 billion [9] Conclusion - **Investment Rating**: Goldman Sachs maintains a "Buy" rating on Bilibili Inc. with a focus on growth potential and strategic initiatives in advertising and gaming [9]

Summary of Bilibili (BILI.O) Conference Call Company Overview - **Company**: Bilibili Inc. (BILI.O) - **Industry**: Online entertainment, specifically focused on anime, comics, and games (ACG) in China Key Financial Insights - **2Q25 Results Expectations**: Revenue is expected to increase by 19% to RMB 7.3 billion, aligning with consensus estimates, driven by advertising (+17%), gaming (+60%), VAS (+10%), and others (-10%) [2] - **Non-GAAP Gross Profit Margin (GPM)**: Projected to improve to 37.3% from 37% in 1Q25, with Non-GAAP Operating Profit Margin (OPM) estimated at 7.8% compared to 7% in 1Q25 [2] - **Earnings Forecast**: Non-GAAP earnings forecasted at RMB 511 million, consistent with consensus [2] 2H25 Outlook - **Gaming Segment**: Three new games are expected, but they are not major titles, which may lead to a slight weakening in gaming momentum [3] - **Advertising Segment**: Expected to remain the primary growth driver due to infrastructure improvements and the integration of AI technologies, with management confident that Bilibili's advertising performance will outperform the industry in the medium term [3] - **VAS Segment**: Live streaming growth is anticipated to remain stable, with monetization through charging functions being a priority [3] Regulatory Environment - **Impact of Advertising Regulation**: Recent government guidelines on advertising are expected to have limited impact on Bilibili, as the company primarily engages with larger merchants who are likely already compliant [4] Financial Projections - **Target Price Adjustment**: Target price raised to US$24 from US$23, reflecting a re-rating in the Chinese internet space [1] - **Market Capitalization**: Approximately US$9.65 billion [6] - **Earnings Summary**: - 2023A: Net Profit - RMB 3,425 million - 2024A: Net Profit - RMB 22 million - 2025E: Net Profit - RMB 2,136 million - 2026E: Net Profit - RMB 2,628 million - 2027E: Net Profit - RMB 3,107 million [5] Valuation Insights - **Valuation Breakdown**: - Gaming Business: US$6.8/share at a 15x 2025E P/E - Advertising Business: US$10.8/share at an 18x 2025E P/E - VAS Segment: US$6.0/share at a 1.5x 2025E P/S - E-commerce and Others: US$0.4/share at a 0.5x 2025E P/S [12][20] Risks and Challenges - **High Risk Rating**: The stock is rated as Neutral/High Risk due to volatility and ongoing losses. Key risks include: - Underperformance in gaming and advertising segments - Regulatory risks and increased competition [19][21] Conclusion - Bilibili is positioned for moderate growth driven by advertising and stable performance in live streaming, but faces challenges in gaming momentum and regulatory compliance. The company’s financial outlook remains cautiously optimistic with a focus on improving operational efficiency and leveraging AI technologies.

Summary of Bilibili Inc. (BILI) NDR Takeaways Company Overview - **Company**: Bilibili Inc. (BILI) - **Date of Meeting**: February 27, 2025 - **Context**: Discussion of 4Q24 results and 1Q25 outlook Key Highlights Advertising Performance - **4Q24 Advertising Growth**: Achieved a solid +24% year-over-year (yoy) growth, driven by strong performance ads (+40% yoy) and healthy native and brand ads (both at double-digit% yoy) [1][3][5] - **1Q25 Advertising Outlook**: Management anticipates advertising revenue to grow at +20% yoy, expressing optimism about ad momentum for FY25 [1][3][5] - **Traffic Growth**: Video Views (VV) increased by +14% yoy in 4Q24, expected to continue growing at double-digit% in 2025 [3][5] - **Ad Load**: Currently at 6%+, which is lower than peers' teens% level, indicating potential for increase [3][5] - **eCPM**: Positioned between Douyin and Kuaishou, with upside potential through ad algorithm enhancements [5] Gaming Segment - **4Q24 Gaming Growth**: Surged +79% yoy, primarily due to the success of Sanguo NSLG [1][6] - **1Q25 Gaming Outlook**: Management targets +70-75% yoy growth, with several upcoming titles awaiting Banhao approval for potential release in 2H25 [1][6] - **Sanguo SLG Season 6**: Designed for lighter monetization compared to Season 5, aiming for a balanced in-game ecosystem [7] Margin Expectations - **1Q25 Gross Margin**: Expected to be around 36%, largely flat quarter-over-quarter (qoq) [1][6] - **Long-term Margin Targets**: Mid-to-long term gross profit margin (GPM) target of 40%+ and operating profit margin (OPM) of 15-20% through improved cost structure and favorable revenue mix [1][6] AI Integration - **AI Utilization**: Bilibili is adopting AI for content review and ad material generation, which is expected to enhance efficiency and reduce staffing needs [1][11] - **Future AI Benefits**: Management believes Bilibili will be a key beneficiary of generative AI advancements over the next 1-2 years [1][11] Capital Allocation - **Share Buyback Program**: Currently has a US$200 million share buyback program [1][11] - **Investment Opportunities**: Management sees multiple growth opportunities to sustain competitiveness [1][11] Additional Insights - **Verticals in Advertising**: Top verticals in 4Q24 included Games, Digital products, Home appliances, E-Commerce, Internet services, and Automobiles [5] - **Improvement in Advertiser Sentiment**: Noted moderate improvement for 1Q25 [5] - **Revenue Sharing Costs**: Accounted for 41% of total revenue in 4Q24, with fixed costs at 17% [7] Financial Projections - **Revenue Growth**: Expected revenue for 2025 is RMB 30.215 billion, with a projected growth rate of 19% [20][22] - **Price Target**: 12-month price target set at US$23.70, with an upside of 11.9% from the current price [22] Risks - **Key Risks Identified**: Potential slowdown in advertising, weaker-than-expected game grossing, and challenges in reducing content costs/revenue sharing as a percentage of revenue [20]