Core Viewpoint - The newly revised mandatory national standards for toy safety will be implemented starting November 1, 2026, addressing emerging safety risks in the rapidly growing toy industry [1][5]. Industry Development - The toy industry in China is experiencing rapid growth, with projections indicating that the domestic retail sales of toys will exceed 100 billion yuan by 2025 [3]. - The "14th Five-Year Plan" has accelerated the transformation and upgrading of the toy industry, focusing on increasing variety, improving quality, and creating brands [3]. Safety Risks - New materials and technologies in the toy industry have introduced safety hazards, including toxic substances in popular toys like "crystal mud" and "magnetic beads," which pose risks of choking and poisoning [4]. - Experts have noted that some trending toys lack clear material specifications and quality control, leading to potential health risks for children [4]. Standard Enhancements - The revised standards include comprehensive upgrades to safety requirements and testing methods, enhancing the enforceability and applicability of national standards [5]. - New limits on ten categories of harmful substances, including formaldehyde and volatile organic compounds, have been added to prevent health hazards [5]. - The standards now include specific technical requirements for new product categories, such as flame-retardant properties for headwear toys and safety measures for food-shaped toys [5][6]. Implementation and Compliance - Companies are proactively adapting to the new standards, with some already initiating the transition process to ensure compliance [8]. - The transition period for the new standards includes a 12-month production phase and an additional 12-month sales phase to facilitate the orderly exit of existing inventory [8]. Regulatory Actions - A joint three-year action plan has been launched by six government departments to enhance the safety of children's products, with extensive inspections conducted on toy manufacturers [9]. - The goal is to effectively address safety hazards and significantly improve the quality of children's products by 2027 [9].

Core Insights - The newly revised mandatory national standards for toy safety will be implemented on November 1, 2026, aiming to enhance safety measures in the toy industry [1] Industry Development - The toy industry in China is experiencing rapid growth, with projections indicating that the domestic retail sales of toys will exceed 100 billion yuan by 2025 [2] - The "14th Five-Year Plan" has focused on transforming and upgrading the toy industry, emphasizing the strategy of increasing variety, improving quality, and creating brands [2] Safety Concerns - The application of new materials and technologies has exposed new safety risks in toys, including toxic substances in popular items like "crystal mud" and "magnetic beads" [3] - Experts have highlighted that some toys have design flaws that pose mechanical and physical safety hazards, such as small parts that can be swallowed [3] Standard Enhancements - The revised standards include comprehensive upgrades to safety requirements and testing methods, enhancing the enforceability and applicability of national standards [4] - New limits on ten categories of harmful substances, including formaldehyde and volatile organic compounds, have been added to protect children's health [4] - Technical requirements for new product categories, such as flame-retardant properties for masks and toys, have been introduced to improve fire safety [4][5] Implementation and Compliance - Many toy companies are proactively adapting to the new standards, with some already completing over 90% of their product line compliance [6] - The transition period for the new standards includes a 12-month production phase and an additional 12-month sales phase to ensure a smooth transition [6] Regulatory Actions - The State Administration for Market Regulation has initiated a three-year action plan to safeguard the safety of children's products, inspecting over 18,000 batches of toys and addressing issues in nearly 2,000 companies [6][7] - Future efforts will focus on strengthening quality supervision and enhancing safety levels for children's products by 2027 [7]