三品战略

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陕西消费品工业“三品”战略成效显著
Shan Xi Ri Bao· 2025-10-03 23:24
省工信厅相关负责人介绍,该厅去年组织申报的"西凤""美羚""黄关""桥畔""安康富硒茶"五大品牌 全部入选首批中国消费名品名单,品牌价值和影响力不断跃升;"陕西臻品"征集培育和联合推广工作持 续稳步推进,一批批具有国际影响力的品牌企业正加速成长,有效改善了供给结构,满足了人民群众多 样化消费需求。全省推动"三品"战略深入实施,将为促进产业迈向中高端、培育经济发展新动能提供有 力支撑。(记者 郭军) 陕西省消费品工业前8月实现稳步增长,增加值同比增长3.7%。富硒产品产业链实现产值98.18亿 元、同比增长2.17%,乳制品产业链实现产值83.38亿元、同比增长7.83%,白酒产业链实现产值49.33亿 元、同比增长16.59%,医药和医疗装备产业链实现产值276.75亿元,纺织服装产业链实现产值64.69亿 元。 9月30日,记者从省工信厅获悉:陕西省消费品行业深入实施"三品"(增品种、提品质、创品牌) 战略,以"推动食品、纺织等传统产业转型升级、数字赋能、管理创新"为目标,打造医药和医疗装备、 富硒产品、乳制品、白酒、纺织服装5条省级重点产业链,成效显著。 ...
12条措施助传统产业“智变”
Sou Hu Cai Jing· 2025-09-29 23:13
据了解,近年来,以人工智能为代表的科技革命正在重塑产业格局,传统产业迎来重大历史发展机遇。 高端女装品牌数量居全国前列;黄金珠宝行业年工业产值连续多年稳居全国首位;中高端眼镜产量约占 全球50%;拥有7家中国钟表"十强企业"。 深圳商报首席记者 陈小慧 9月29日,市政府新闻办召开"推动传统产业向'新'向'智' 加快建设现代化产业体系"新闻发布会,市工业 和信息化局副局长平原介绍了深圳市推进传统产业优化升级的工作背景、亮点成绩和主要举措。 "传统产业是现代化产业体系的基底,一头连着千企万岗,一头连着千家万户。"平原表示,近年来,以 数字化技术、人工智能为代表的科技革命正在重塑产业格局,深圳传统产业领域新产品、新品牌、新服 务、新业态层出不穷。 平原表示,接下来,深圳将充分发挥创新资源丰富、产业门类齐全、应用场景广阔等优势,通过深化技 术赋能、生态共建、模式创新,积极探索传统产业优化升级新路径,推出12条政策措施,力争经过3年 左右的时间,推动全市传统产业总规模突破7000亿元,实现发展能级的大幅提升。 用好各类专项资金助推传统产业企业数字化转型。三年内推动100家以上传统产业企业实施数字化转 型,推进传统产业 ...
(活力中国调研行)从一枚小面包的“智造”看晋江品牌的扬帆远航
Zhong Guo Xin Wen Wang· 2025-08-20 02:48
车间内,每只面包的烘烤温度、时长等数据信息,在5G网络传输下与浓郁香气相伴流动。 近日,记者跟随2025年"活力中国调研行"福建主题采访活动,走进位于晋江的盼盼食品智慧工厂,探寻 智能"香"伴的"小面包"如何成为"中国消费名品"。 2023年,盼盼食品对生产车间进行智能化改造,引入人工智能、5G+物联网等技术,把食品加工从传统 的粗放式同步向精细、标准和自动化升级。 中新网福建晋江8月20日电 题:从一枚小面包的"智造"看晋江品牌的扬帆远航 作者 周昕 吴冠标 占地近5000平方米的盼盼小面包生产线上,隧道式烤炉正以全自动化模式高效运转。经过醒发后的半成 品,源源不断地进入炉内完成烘烤。"5G+AI视觉检测"系统实时捕捉每块面包的色泽,对残缺品自动剔 除,以确保产品品质统一。 "和面、成型、醒发、烘烤等七道工序都融入了智能技术的运用。"工厂生产副厂长陆小君告诉记者,依 托5G+物联网技术,技术人员能够实时掌握设备运行情况、温湿度、产量等数据,为产品质量保驾护 航。 在盼盼食品集团董事长蔡金垵看来,智能制造把休闲食品行业的生产全流程推向量化、数据化与可控化 的新高度。 "这不仅是对食品质量管控模式的升级,更是对 ...
上半年海南消费品工业延续向好发展态势 农副食品加工业增加值增速53.5%
Hai Nan Ri Bao· 2025-08-04 07:34
Core Insights - Hainan's consumer goods industry has shown steady growth in the first half of the year, with the food industry leading the nation in growth rates [1] - The agricultural and sideline food processing industry has experienced a significant increase in value added, with a growth rate of 53.5% from January to June [1] - The "Three Products" strategy has yielded notable results, with local brands recognized nationally and traditional food products being prioritized for development [1] Industry Performance - The overall value added of Hainan's consumer goods industry increased by 0.8% year-on-year in the first half of the year, contributing to a 0.3% growth in the province's industrial output [1] - The food industry specifically saw a value added growth rate of 25.5%, ranking among the top in the country [1] Agricultural and Food Processing Sector - The agricultural and sideline food processing sector's value added growth rate of 53.5% is the highest in the nation for the same period [1] - The recognition of local products such as "Coconut Products" and brands like "Coconut Tree" and "Ding'an Coconut Milk" highlights the sector's competitive edge [1] Pharmaceutical Industry - The pharmaceutical sector is undergoing rapid innovation and transformation, with over 480 international innovative drugs and devices being introduced for the first time in China [1] - There has been a 40% increase in newly approved drug numbers and a 30% increase in products passing consistency evaluations [1] Trade and Exhibition Activities - The provincial industrial and information technology department utilized the fifth China International Consumer Products Expo to promote 31 local companies and 260 products [2] - Four food industry enterprise matching activities were organized, resulting in intended transaction amounts exceeding 50 million yuan [2]
上半年海南消费品工业延续向好发展态势
Hai Nan Ri Bao· 2025-08-04 00:58
上半年海南消费品工业延续向好发展态势 农副食品加工业增加值增速53.5% 省工信厅还充分利用第五届中国国际消费品博览会平台,推荐椰树、春光、华研胶原等31家本地企 业共计260种产品参展;组织4场食品工业企业产销对接活动,达成意向金额5000多万元。 海南日报讯(海南日报全媒体记者 邵长春 通讯员 秦秀凤)记者从省工业和信息化厅获悉,在海南自 贸港政策利好加持下,上半年海南消费品工业持续平稳增长,食品工业增速位居全国前列,其中支柱行 业农副食品加工业增加值持续高速增长,1—6月累计增加值增速53.5%,当月和累计增速均"跑"出全国 最好水平。 "三品"战略成效显著。椰树牌、定安椰乳入选首批"中国消费名品","椰子制品"入选工信部首批传 统优势食品产区和地方特色食品产业重点培育名单。医药创新转型跑出"加速度"。医药产业"乐城研用 +海口生产"模式持续扩大,超480种国际创新药械"中国首用",41种纳入真研试点、21种获批上市。新 获批药品文号92个,增长40%;通过一致性评价103个,增长30%。 数据显示,今年以来海南消费品工业延续去年向好发展态势,上半年全省规上消费品工业增加值同 比增长0.8个百分点,拉动 ...
与茅台、海尔同台!德佑跻身首批中国消费名品矩阵
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-15 09:03
Group 1: Core Insights - The core viewpoint of the articles highlights the recognition of the "Deyou" brand as a leading consumer product in China, being included in the first batch of "Chinese Consumer Famous Brands" alongside other notable brands like Moutai and Haier [1][2] - The selection process for the "Chinese Consumer Famous Brands" involved a comprehensive evaluation based on product innovation, market competitiveness, brand influence, and cultural value, indicating the high standards and authority of the list [2][3] Group 2: Market Position and Strategy - Deyou has identified a significant market opportunity in the wet toilet paper segment, which offers a cleaner and more convenient alternative to traditional products, capitalizing on consumer demand for higher quality and practicality [3][5] - The brand has achieved remarkable sales, with over 600 million packages sold nationwide, establishing itself as a market leader in the wet toilet paper category [5][6] Group 3: Product Quality and Innovation - Deyou emphasizes strict quality standards, having established a "three no standards" policy to guide industry quality improvements, and has invested in advanced manufacturing and R&D capabilities [5][6] - The production process for Deyou's wet toilet paper involves 118 steps, ensuring high quality and consumer satisfaction, reflecting the brand's commitment to innovation and excellence [6][7] Group 4: Brand Development and Vision - The founder of Deyou embodies the entrepreneurial spirit of modern Chinese entrepreneurs, focusing on long-term development and quality innovation while adhering to national strategies for enhancing product quality [7] - Deyou's growth story illustrates the transition from "Made in China" to "Created in China," showcasing the brand's impact on consumer habits and its role in the broader context of China's economic development [7]
端午制曲,感受中国郎的温度
华尔街见闻· 2025-06-05 08:11
Core Viewpoint - The annual Duanwu Festival ceremony at Langjiu marks the beginning of the summer harvest and emphasizes the company's commitment to traditional craftsmanship and quality in the production of sauce-flavored liquor [1][5][13]. Group 1: Event Highlights - The 2025 version of Langjiu and the Huaxia Hundred Surnames series were officially launched, enhancing the competitiveness of Langjiu's product matrix [1][16]. - Over 380 special guests, including outstanding employees and their families, were invited to the ceremony, showcasing Langjiu's appreciation for its workforce [2][11]. - The event aimed to strengthen emotional connections between the brand and consumers, emphasizing the importance of human relationships in the liquor industry [3][12]. Group 2: Craftsmanship and Quality - Langjiu adheres to the traditional "12987" craftsmanship process, which includes multiple steps such as grain selection, fermentation, and distillation, reflecting a deep respect for time and tradition [5][8]. - The company focuses on the entire value chain from grain to brewing, ensuring high-quality raw materials and precise control over the fermentation process [8][10]. - Langjiu's production capacity has reached 72,000 tons annually, with a storage capacity of 265,000 tons, adhering to the principle of "storing ten and selling one" to ensure product quality [15]. Group 3: Market Strategy - The upgrade of the Langjiu brand is part of a broader strategy to penetrate the mass market, targeting a price range of 200-300 yuan, which positions it as a high-cost performance product [18][19]. - The launch of the Huaxia Hundred Surnames series aims to simplify the custom liquor market and extend its reach to end consumers, reflecting a trend towards personalized consumer experiences [21][22]. - Langjiu has established a comprehensive product matrix that covers various market segments, from mass market to ultra-high-end products, responding to the evolving consumer demands for diversity and personalization [20].
日拱一卒无有尽!五年三品节为笔,郎酒书写酱酒版《基业长青》!
水皮More· 2025-04-10 07:39
水皮杂谈 一家之言 兼听则明 偏听则暗 四月春暖,白酒行业也驶入复苏快车道:近日,中信证券研报指出,当前正处于宏观周期调整和白酒自身行业周期调整的过程中,需要企业能 积极寻求新场景、新消费和新模式,相信随着更多龙头企业投入到消费者培育和消费场景营造中,白酒行业有望迎来筑底复苏。 诚如所言,在行业,随着春糖、三品节等系列盛会接连举办,酒业已最先感知到行业的"春江水暖": 3月25日,2025第五届郎酒庄园三品节颁奖盛典在赤水河左岸郎酒庄园举办,一众"郎酒三品"建设的突出贡献者走至领奖台前,向世界讲述 郎酒的"极致三品"征程。据悉,本次郎酒庄园三品节共设置品质奖、品牌奖、品味奖三大奖项,共有763个团队或个人获奖,他们全部来自在 2024年为郎酒品质、品牌、品味做出突出贡献的社会各界朋友以及郎酒员工。 在山河同春、共同感受酒业复苏暖意之时,三品节连续五年举办,也以持之以恒、多年如一日的顶级战略定力引发行业深度讨论: 2021年,郎酒庄园开创了"郎酒庄园三品节",旨在鼓励大家为郎酒的三品提升而努力,将品质基因注入郎酒人的血液,如今,已经走到了第 五年。五年实践,印证了郎酒"百年根基"战略的本质:品质的滴水穿石、生态 ...
推进制造业增品种提品质创品牌
Jing Ji Ri Bao· 2025-03-24 08:06
今年的《政府工作报告》提出,深入推进制造业"增品种、提品质、创品牌"工作,对"三品"战略深入推 进提出了更高要求。 充分利用数字化、智能化技术,面向需求加强产品种类创新。借助人工智能、物联网、云计算等信息技 术精准定位市场需求,推进覆盖各需求类型的创新产品研发,实现供需、产销高效匹配,满足生产和居 民消费需要。 推进制造业增品种提品质创品牌 为加快推动产业向中高端迈进,国务院办公厅此前印发《关于开展消费品工业"三品"专项行动营造良好 市场环境的若干意见》,部署实施消费品工业增品种、提品质、创品牌"三品"战略。"三品"战略实施以 来,我国制造业产品品质提升成效显著,全国已创建139个消费品工业"三品"战略示范城市,不断满足 消费者的需要。一是制造业产品种类日益丰富,满足市场多元化需求。2024年上半年,登记使用商品条 码的消费品新增966.4万种,同比增长14.8%,截至2024年6月底,登记使用商品条码的消费品总量突破2 亿种,品种总量居全球第一位。 二是产品质量总体稳步提升,市场竞争力显著增强。国家市场监管总局数据显示,2024年制造业产品质 量合格率达到93.93%,主要消费品与国际标准的一致性程度达97 ...