（央视财经《财经调查》）《财经调查》收到不少家长反映，孩子们购买的"解压"软泥类玩具，经常散发出刺鼻气味，还导致孩子出现皮肤过敏等症状。有 些玩具包装中，没有厂名厂址信息和产品合格证，是典型的"三无"产品。 解压软泥玩具风靡市场 成型水含硼砂，有毒！ 这一两年来，这种号称"解压神器"的软泥类玩具风靡市场，成为日常孩子们把玩最多的玩具。但软泥类玩具导致的儿童伤害的事件也屡见报道，安全性令人 担忧。 由于这类软泥玩具产品的质量问题和相关的安全事件频发，多地市场监管部门也多次发布消费警示，并在市场上加大了对这类问题产品的查处力度。 部分商家转移销售阵地，在网络上进行销售。《财经调查》记者在多个短视频平台上发现，销售起泡胶、水晶泥等软泥玩具的账号不仅视频的点赞数量高， 购买的网友也很多。 除了成品软泥类玩具，各种自制软泥套装的销量也很高。这些套装里的核心材料是胶水和成型水。 不仅是短视频平台，电商平台上这类软泥玩具销量同样很高。 根据产品介绍，成型水可以让胶水不再粘手，软泥玩具就可以随意揉搓拉伸。 电商客服坦言，成型水的成分除了水就只有硼砂。 记者了解到，硼砂是一种有毒化合物，1至3克就会使成年人中毒，儿童一旦误食， ...

Industry Overview - The Chinese gel toy industry is experiencing significant growth, driven by rising consumer income and evolving consumption trends, with the market size projected to increase from 3.239 billion yuan in 2020 to 7.9 billion yuan in 2024, representing a compound annual growth rate (CAGR) of 24.97% [1][14] - Gel toys are made from safe and environmentally friendly gel materials, offering unique advantages such as non-toxicity, odorlessness, softness, and high plasticity, making them suitable for children [1][4] Market Dynamics - The demand for gel toys is diversifying as consumers increasingly prioritize safety, educational value, and interactive experiences in toys, leading to continuous innovation in the industry [1][6] - The average disposable income of Chinese residents is expected to rise from 26,000 yuan in 2017 to 41,300 yuan in 2024, with a CAGR of 6.83%, enhancing purchasing power for leisure and educational products [6] Industry Chain - The gel toy industry has established a complete supply chain, including upstream raw material suppliers, midstream manufacturers, and downstream sales channels, with quality of raw materials directly impacting the final product [8] Production and Material Insights - The production of gel materials in China is projected to grow from 52,000 cubic meters in 2017 to 161,000 cubic meters in 2024, with a CAGR of 17.52%, indicating a robust development in the gel material sector [10] Competitive Landscape - The gel toy industry is characterized by a diverse competitive landscape, with key players such as Aofei Entertainment, Xinghui Entertainment, and Hai Xin Co., actively innovating and enhancing brand recognition to strengthen their market positions [16][19] - Notable companies in the industry include Qunxing Toys, Gaole Co., and Meisheng Cultural Creative Co., which are leveraging unique product features and market strategies to drive growth [2][3][19] Challenges and Trends - The industry faces challenges such as product homogenization and safety supervision issues, with many companies focusing on basic categories like crystal mud and stress-relief toys, leading to a lack of differentiation [23][24] - Future trends indicate a shift towards personalized services, sustainability, and brand specialization, with companies expected to adopt eco-friendly materials and enhance product safety and functionality [27][28][29]