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黑猫投诉2025年度综合电商领域投诉数据报告:4成投诉提及客服态度问题
Xin Lang Cai Jing· 2026-02-14 02:32
Core Insights - The report highlights the significant increase in complaints within the e-commerce sector, with a total of 1,673,402 complaints in 2025, marking a 30.73% rise from 2024 [2][10] - Major complaint peaks occurred during promotional events such as the 618 and Double Eleven sales, indicating a strong correlation between sales events and consumer dissatisfaction [2][10] Complaint Trends - The primary issues leading to complaints include poor customer service, product quality discrepancies, and confusing pricing strategies [3][12] - Customer service complaints accounted for over 40% of total complaints, while product quality issues represented approximately 22% [4][13] Specific Incidents - Several product recalls and complaints were noted, including issues with charging devices and dietary supplements, leading to significant consumer dissatisfaction [5][14] - Consumers reported challenges in obtaining refunds or exchanges due to the expiration of return policies, highlighting a gap in consumer protection [5][15] Platform Performance - The top four e-commerce platforms (Douyin, Taobao, Pinduoduo, and JD.com) accounted for 84.2% of total complaints, with Douyin experiencing a notable 151.2% increase in complaints year-over-year [6][16] - Response rates from major platforms were low, with Taobao's response rate below 5% and JD.com's dropping from over 90% to below 35% [7][16] Demographics of Complainants - The majority of complaints came from consumers aged 21 to 30, who represented over 60% of the total complaints, indicating a strong engagement and awareness of consumer rights among younger demographics [8][17]
黑猫投诉12月数据说:考研元旦预订致OTA投诉量上涨 机酒相关投诉占比超八成
Xin Lang Cai Jing· 2026-01-15 02:32
Group 1 - The core point of the article highlights the significant increase in consumer complaints across various sectors, particularly in the OTA and food industries, driven by specific events and issues [1][12] - As of December 2025, the Black Cat Complaints platform has received nearly 31.95 million valid consumer complaints, with about 24.75 million responses from companies and approximately 20.99 million complaints resolved [1][12] - In December alone, there were nearly 790,000 valid complaints, indicating a notable rise in consumer dissatisfaction [1][12] Group 2 - The OTA sector saw a substantial increase in complaints, reaching nearly 14,000 in December, a month-on-month growth of 23.48%, largely due to hotel bookings for exams and New Year travel demands [2][13] - Complaints related to flight bookings accounted for over 6,300 cases, making up 45.54% of OTA complaints, with issues such as high cancellation fees and lack of compensation for flight changes being prominent [3][14] - Hotel booking complaints exceeded 5,100, representing 36.86% of OTA complaints, with consumers expressing concerns over unfulfilled cancellation policies and unsatisfactory hygiene conditions [3][14] Group 3 - In the airline sector, complaints reached nearly 4,500 in December, reflecting a 17.16% increase, with issues related to cancellation and change fees constituting nearly 60% of these complaints [4][16] - Specific complaints regarding flight cancellations or delays accounted for approximately 620 cases, representing 13.77%, while complaints about ticket price drops were around 580, making up 12.92% [4][16] - Among the top ten airlines, companies like China Southern Airlines and China Eastern Airlines had a 100% complaint response rate, while Shenzhen Airlines and Capital Airlines had response rates below 10%, indicating poor complaint handling [5][17] Group 4 - The food sector experienced a dramatic increase in complaints, with nearly 5,000 cases reported in December, a staggering 137.21% increase, largely due to issues surrounding MKAN products [6][18] - MKAN's complaints alone reached 3,200, accounting for nearly 65% of food-related complaints, highlighting significant consumer backlash [6][18] - The exposure of illegal additives in Han Shu products led to a rapid rise in complaints, with 980 cases reported within just five days following the news [7][19]