Core Insights - Porsche's electric vehicle strategy faces challenges with aggressive targets and slow implementation, as the Cayenne Electric begins road testing and is expected to launch in 2026 [1] - The company aims for over 50% of new cars to be electric by 2025 and over 80% by 2030, but only 27% of deliveries in 2024 are expected to be electric vehicles [1][2] - Sales and profits have declined, with a 6.1% drop in new car deliveries in the first half of 2025 and a 26% decrease in the crucial Chinese market [2] Electric Vehicle Progress - Porsche currently has two electric models: the Taycan and the Macan Electric, with the latter delayed until 2024 [2] - The Taycan has sold over 150,000 units since its launch, but overall electric vehicle sales have not met expectations, with less than 15% of deliveries being electric [2][3] Financial Performance - In the first half of 2025, Porsche's sales revenue was €18.16 billion, a 6.7% decline, marking the first half-year drop since 2020 [2] - Operating profit fell to €1.01 billion, a significant decrease of approximately 67% [2] Competitive Landscape - The rapid iteration of smart electric vehicles in China has put Porsche at a disadvantage, as local competitors offer advanced features that Porsche's electric models lack [3] - The luxury electric vehicle market is becoming increasingly competitive, with brands like Tesla and BYD offering lower prices and comparable performance [4] Strategic Adjustments - In September 2023, Porsche announced delays for several electric models and extended the production life of internal combustion and hybrid vehicles for the next decade [5] - The company plans to enhance its competitiveness by launching the pure electric 718 by 2027 and integrating localized technology in its vehicles sold in China [6] Cost Management - Porsche has initiated a global efficiency optimization plan to reduce costs, aiming to cut approximately 3,900 jobs and save €800 million in operational costs annually [6] - The company is focusing on local operations in China, with plans to establish a research center in Shanghai to enhance smart cockpit and driving assistance technologies [6]