11月中旬，荣耀CEO李健在个人微博写下品牌独立五周年寄语："新荣耀五岁了，第五年是远征路上的 一朵浪花"，以初创活力和少年冲劲定义品牌下一段征程。浪花未落，品牌管理层的变动先一步落地 ——12月中旬，随荣耀一同独立的核心成员、品牌营销总裁郭锐官宣离任，以一条暗示科技创业的朋友 圈为自己1582天的荣耀生涯收尾："再见了，'下一站科技的荣耀'再会。"北京商报记者注意到，郭锐此 前个人微博简介是"荣耀品牌营销总裁、集团首席营销官"，目前已变更为"一个兼职AI科普博主 Dr.Ray"。 又一轮洗牌 从2024年秋至2025年末，荣耀的核心管理层经历了多轮人员更迭，独立初期搭建的班底成员从高层到前 端业务岗变动颇为密集。 2024年9月，原荣耀副董事长万飚因个人原因辞去职务。据天眼查及公开资料整理，作为荣耀独立初期 的首任董事长，曾担任华为消费者业务首席运营官等职位的万飚主导了供应链重建等关键工作，2023年 11月转任副董事长，离职后于2025年9月23日加入电池科技企业远景动力担任全球CEO。 股改完成后的2025年1月，荣耀又有三位高管集中离场，原CEO赵明的卸任是此轮变动另一关键节点。 在内部信中，赵明自称 ...

Core Insights - The article discusses the launch of Doubao Mobile Assistant, which allows users to perform complex tasks through voice commands, potentially transforming the mobile internet landscape [3][4][5] - Doubao's strategy involves collaborating with smartphone manufacturers to gain access to system-level permissions, enabling it to operate across applications and redefine user interaction with mobile devices [4][9][12] Group 1: Product Launch and Features - Doubao Mobile Assistant was released on December 1, with a retail price of 3499 yuan, quickly selling out and reselling for 3999 to 4999 yuan on secondary markets [3] - The assistant can perform tasks such as price comparison, booking restaurants, and even opening a car trunk, showcasing its ability to streamline user interactions [4][5] Group 2: Market Impact and User Behavior - The introduction of Doubao Mobile Assistant may lead to a significant shift in user behavior, as reliance on traditional apps like Taobao and Meituan could diminish, turning them into tools invoked by AI [5][7] - Users have reported issues with the assistant, such as restrictions when logging into WeChat, indicating potential challenges in its integration with existing applications [3][8] Group 3: Competitive Landscape - The article highlights the competitive dynamics in the AI and mobile sectors, with major players like Apple and Google also enhancing their AI capabilities within their operating systems [10][11] - Doubao's approach to penetrate the operating system level poses a threat to existing app ecosystems, as it could disrupt the flow of user traffic and advertising revenue [7][8] Group 4: Future Outlook - The integration of AI into mobile devices is seen as a potential "iPhone moment," with the possibility of redefining mobile interaction and creating new business models [9][12] - The outcome of this competition remains uncertain, as it could lead to either the evolution of existing devices or the emergence of entirely new AI-centric hardware [12]