春晚的商业价值早已被互联网巨头验证。2015年微信支付以5亿元红包首战春晚，一夜完成支付宝8年积 累的用户绑卡量；2016年支付宝以8亿元反击，此后百度、快手、京东等企业轮番登场，独家赞助费水 涨船高。2019年百度为春晚投入的营销费用超16亿元，2022年京东的赞助费达2亿元，叠加红包发放后 总投入超10亿元。 然而，2026年春晚的赞助逻辑发生根本性转变。当阿里、京东等互联网巨头开始审视投入产出比时，具 身智能企业却以"组团"形式接棒成为主角。据业内人士透露，此次春晚机器人赞助总金额达5亿元，由 宇树科技、银河通用等5家企业分摊，每家实际支出约1亿元。部分企业甚至以股权或资源置换形式参 与，央视融媒基金的身影也出现在多家机器人企业的融资列表中。 2026年央视春晚的舞台上，一场前所未有的科技盛宴正在上演。宇树科技、银河通用、魔法原子、松延 动力等具身智能企业携多款人形机器人集体亮相，武术、舞蹈、小品等节目轮番登场，金属机械与传统 文化碰撞出别样火花。这场被外界称为"机器人狂欢"的表演背后，是每家企业高达1亿元的"出场费"投 入，以及行业洗牌前夜的激烈博弈。 这场"蚂蚁接棒大象"的戏码，折射出科技产业的风向 ...

Core Insights - The article discusses the advancements and competitive dynamics in the humanoid robot industry, particularly focusing on the products showcased at the 2025 World Artificial Intelligence Conference (WAIC) [1][5][11] Company Developments - Yushu's new product R1, priced starting at 39,900 yuan, is currently available for pre-order, although it was not physically present at the event [5] - Magic Atom's MagicBot Z1, which features 24 degrees of freedom, was highlighted for its capabilities in performing complex movements, and it is positioned as a competitor to Yushu's G1 [5][7] - Fourier's GR-3 humanoid robot was introduced, emphasizing its soft-touch design and interactive features aimed at companionship and rehabilitation [11][12] Industry Trends - The humanoid robot sector is experiencing a focus on reducing costs and enhancing sales, as indicated by Yushu's pricing strategy, which may involve compromises in materials [7] - There is a growing emphasis on the application of robots in various scenarios, including commercial performances and rehabilitation, as companies aim to create a comprehensive commercial ecosystem [7][12] - The industry is moving towards a balance between performance and practical applications, with companies like Fourier aiming to deliver 300 humanoid robots this year [12]