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苹果MacBook Air 11吋寿终正寝,平板杀死了小屏笔记本电脑?
3 6 Ke· 2025-09-22 10:47
小屏笔记本不是苹果的专属 想分析这类小屏笔记本那命中注定的消亡结局,我们还得从这类笔记本「风光」的时候说起。事实上,屏幕尺寸在 13 英寸以下的笔记本电脑市场,曾经是 整个 PC 行业最热闹的竞技场,不少我们熟悉的笔记本品牌,都曾推出过这类小屏笔记本电脑。 比如现在已经易手的 VAIO 笔记本,在十年前就是这类超小屏笔记本的代名词:VAIO P、VAIO X 等产品更是用极致的便携能力开创了「口袋笔记本」的新 品类。 图片来源:VAIO 苹果对小屏笔记本的尝试,终于结束了。 2025 年 9 月 1 日,苹果将 MacBook Air 11 英寸(2015 早期版)正式列为了过时产品。从此以后,苹果将不再对 MacBook Air 11 英寸机型提供技术支持和售 后服务。不过在雷科技看来,属于超小屏幕笔记本的时代,其实在 2018 年全新 iPad Pro 登场的那一天起,就正式结束了。 当然了,便携本也不仅仅有 VAIO 这种高端「奢侈品」,华硕过去也推出过自己的 EeePC 轻薄上网本——低价、小巧、预装 Linux 或低配 Windows,一度 让很多人觉得「笔记本也可以很便宜」。随后,宏碁、惠普、戴尔 ...
迟到七年的折叠屏iPhone,是「最不苹果」的苹果产品
36氪· 2025-07-23 00:06
Core Viewpoint - The article discusses the anticipated release of Apple's first foldable iPhone, highlighting its potential features and market positioning, while questioning the necessity and functionality of foldable smartphones in general [4][5][24]. Group 1: Product Development and Features - Apple is expected to launch its foldable iPhone by the end of 2024, with a price starting at $2000, aligning with previous leaks from analysts [4][24]. - The foldable iPhone will feature a book-style design, expanding from a 5.5-inch screen to a 7.8-inch screen when opened, which is close to the size of an iPad mini [6][15]. - The device's thickness will range from 9mm to 9.5mm when folded and 4.5mm to 4.8mm when opened, which is comparable to other recent foldable models [7]. - The foldable iPhone will utilize components from competitors, including a foldable OLED screen from Samsung, indicating a reliance on existing technology rather than pioneering new innovations [9]. - Apple is reportedly working on a "no crease" display technology, with two internal prototypes under development [9][10]. Group 2: Market Context and Challenges - The foldable smartphone market is currently small, with only 700 million units shipped in China in 2023, representing just 2% of the total smartphone market [24]. - There is skepticism about the practical applications of foldable smartphones, as the market has yet to see a product that significantly alters consumer perceptions [25][26]. - The article raises concerns about whether the foldable iPhone can justify its high price point and meet consumer expectations, especially given the existing competition and market dynamics [29][30]. Group 3: AI Integration and Future Prospects - The foldable iPhone is being positioned as a "true AI phone," capable of multi-modal and cross-app functionalities, which could redefine user interaction through AI agents [20][21]. - The potential for AI integration suggests that the foldable iPhone could serve as a versatile device, merging the capabilities of a smartphone, tablet, and PC [25]. - The timeline for the foldable iPhone's release indicates that while initial specifications may be finalized in 2024, mass production may not occur until late 2026, highlighting the challenges in bringing this product to market [24][22].
迟到七年的折叠屏 iPhone,是「最不苹果」的苹果产品
3 6 Ke· 2025-07-21 07:20
Core Insights - Apple is expected to launch its first foldable iPhone by the end of next year, with a price starting at $2000, aligning with previous reports from analysts [1][2][11] - The foldable iPhone is described as a product that deviates from Apple's traditional innovation approach, entering a market where competitors like Samsung and various Chinese brands have already established themselves [2][4] - The device will feature a book-style design, expanding from a 5.5-inch screen to a 7.8-inch screen, with a thickness of approximately 9 to 9.5 mm when folded [2][4] - Apple plans to use components similar to those found in Samsung's Galaxy Z Fold series, including a foldable OLED display [4][5] - The foldable iPhone may incorporate a fingerprint recognition system, potentially reintroducing Touch ID, due to the challenges of implementing Face ID in a foldable format [5][11] - The device is positioned as a "true AI phone," capable of multi-modal and cross-app functionalities, suggesting a new interaction paradigm in the AI era [9][11] - The production timeline indicates that final specifications will be determined in Q2 of this year, with project initiation in the second half of the year and mass production targeted for Q4 2026 [11] - The foldable smartphone market is currently facing challenges, with a reported shipment of 7 million units in China in 2023, representing only 2% of the total smartphone market [13][16] Industry Context - The foldable smartphone category has not yet produced a game-changing product that alters public perception, despite the initial promise of combining the functionalities of a phone, tablet, and PC [14][16] - There is a growing skepticism about the practical applications of foldable smartphones, with the market needing a successful product to validate the category's potential [16][17] - The high price point of the foldable iPhone raises expectations for its performance and capabilities, as it aims to justify its cost by delivering significant advancements in user experience [17]