Investment Rating - The industry investment rating is "Overweight" (first time) [6] Core Insights - In January 2026, TV panel prices are expected to see a slight increase across the board due to the upcoming World Cup in June and the continuation of national subsidy policies [6] - In Q3 2025, global OLED display shipments increased by 65% year-on-year, with a total of approximately 644,000 units shipped [6] - Major panel manufacturers are maintaining full production capacity, while brand manufacturers are strategically increasing inventory ahead of demand [6] Summary by Sections Industry Performance - Over the past 12 months, the industry has shown a relative return of -4.82% compared to the CSI 300 index, with an absolute return of 20.21% [3] Market Trends - The demand for TV panels is expected to rise due to the World Cup and subsidy policies, leading to a potential price increase in January [6] - The supply side has seen tight conditions for certain production lines, which may lead to price adjustments for specific panel types [6] Company Insights - ASUS, Samsung, and MSI are the top three companies in OLED display shipments, with market shares of 21.9%, 18.0%, and 14.4% respectively [6] - Samsung is set to launch new Micro RGB TVs in 2026, featuring advanced LED technology [6] Investment Recommendations - Companies to watch include TCL Technology, JD.com A, OLED, Lite-On Technology, and Kangguang Technology due to the expected rise in TV panel prices and OLED shipment growth [6]

Core Insights - The focus of the 2026 CES is the competition between Chinese and Korean companies in the Mini LED television market, highlighting advancements in RGB-Mini LED technology [2][4] - Major brands like Hisense, Samsung, LG, and TCL are showcasing high-end Mini LED televisions, emphasizing color richness and realism, with AI integration expected to deepen in the industry [2][4] Group 1: Technology Advancements - Hisense introduced RGB-Mini LED technology, incorporating a fourth cyan LED chip to address color issues and achieve 110% BT.2020 color gamut, while reducing blue light and energy consumption [3] - Samsung's Micro RGB Mini LED television utilizes sub-100 micron LED chips to enhance image quality, and LG's Micro RGB Mini LED also achieves 100% BT.2020 color gamut [3][5] - TCL's SQD-Mini LED television combines quantum dot technology with Mini LED, achieving 100% BT.2020 color gamut and a peak brightness of 8500 nits [3][5] Group 2: Market Trends - Mini LED televisions are expected to challenge OLED's position in the high-end market and are projected to grow significantly, with an estimated shipment of 21.1 million units in 2026, a 58% increase year-on-year [9] - Despite an overall decline in global television shipments, Mini LED televisions are anticipated to grow by 40%, reaching a market penetration of 10% [9] - The global shipment of Mini LED televisions is expected to reach 16.12 million units in 2026, marking a 30.1% increase, with the Chinese market leading the growth [10] Group 3: Competitive Landscape - Chinese brands are narrowing the gap with global leaders in the television market, with predictions that they may challenge for the top position by 2026-2027 [11] - The competition among brands has shifted from basic specifications to differentiated display technologies focusing on light sources, chips, and color management systems [5] - AI technology is set to play a significant role in enhancing television experiences, with expectations for deeper integration in 2026, moving towards generative AI applications [11]

Group 1 - Samsung Electronics (KRX: 005930) launched Micro RGB TVs during its "First Look" showcase event [1][2] - The company introduced AI sound technology and Vision AI companion features [1][2] - New smart home and health integration solutions were also unveiled [1][2]

Core Viewpoint - The article highlights the upcoming CES 2026 as a pivotal moment for RGB LED backlight technology, with major companies like Samsung, Sony, and Huike launching new products aimed at mainstream markets, thereby expanding the application of this technology beyond traditional high-end models [4][15]. Group 1: Product Launches and Specifications - Samsung plans to showcase its Micro RGB TV series at CES 2026, targeting mainstream price points with sizes including 65, 75, 85, and 98 inches, while maintaining a price control strategy similar to its Neo QLED series [5][13]. - Huike will debut the world's first RGB Mini LED display at CES 2026, emphasizing color performance as a key selling point, although specific specifications have not yet been disclosed [5][9]. - Sony is set to release the new Bravia 7 II and Bravia 9 II Mini LED TV series in early 2026, with the Bravia 9 II series featuring True RGB technology and sizes ranging from 75 to 98 inches [8][9]. Group 2: Competitive Landscape - The competition in the RGB LED TV market is intensifying, with companies like TCL and Hisense also launching their products, including the Q10M Ultra and various models in the U series, which will cover sizes from 55 to 100 inches [9][10]. - The article notes that the RGB Mini LED TV sizes have been reduced to 65 and 75 inches, which is expected to enhance sales in the consumer market [10][13]. Group 3: Pricing Trends - During promotional events, the prices of 65-inch RGB Mini LED TVs were observed to be lower than those of 65-inch OLED TVs, indicating a competitive pricing advantage for RGB Mini LED technology [13][15]. - The pricing strategy aims to make RGB Mini LED TVs more accessible, with 75-inch models priced lower than 77-inch OLEDs, and 85-inch models priced lower than 83-inch OLEDs [13][15]. Group 4: Future Outlook - CES 2026 is anticipated to be a turning point for RGB LED backlight technology, with major brands pushing for technological advancements and broader market penetration through mainstream product offerings [15]. - The introduction of Huike's RGB Mini LED display is expected to expand the technology's application from living rooms to desktop environments, enriching the ecosystem [15].