在全面推出网页版之后，App Store 也没有闲着，又在今日宣布了本年度的重要更新：推出 Mini Apps Partner Program，助力开发者打造全新「小程序」体 验生态。 虽然不少媒体已经通过「捕风捉影」的爆料信息，提前报道了这一消息，并将其称为 Apple 与腾讯微信方面达成的全新支付协议，但是这一报道其实并不 准确。 简单来说，Mini Apps Partner Program 与腾讯方面并无直接关联，而是 Apple 在各种背景下推进 App Store 生态发展的全新尝试。在该项目推出之际，我们 也与 Apple 方面有了一次简单交流的机会，在此将相关信息介绍给你。 什么是 mini app 由于拥有大量用户基础以及广泛认知，不少人都会将 mini app 直接理解为微信小程序，进而造成了误会；又或者是将其与同样有「轻量」之意的轻 App 挂钩。事实上，App Store 对于 mini app 这一应用体验形态的支持，要比 2020 年推出的轻 App 早了不少。 在 2017 年举办的 WWDC17 全球开发者大会期间，Apple Developer App 审核指南 就增加了条目为 ...

Core Insights - Apple has launched the Mini Apps Partner Program, offering a reduced commission rate of 15% on in-app purchases for mini applications [1] Group 1: Mini Apps Definition and Guidelines - A mini app is defined as a "self-contained" experience built using web technologies like HTML5 and JavaScript, distributed within a larger native app [2] - In 2017, Apple added a rule to its App Review Guidelines allowing developers to run mini apps, mini games, streaming games, chatbots, plug-ins, and game emulators [3] - To qualify for the Mini App program, the main app must be available on iOS or iPadOS, hosted on the App Store, and comply with the Apple Developer Program License Agreement and existing App Review Guidelines [4] Group 2: New Requirements and Incentives - The program introduces new requirements for apps to support specific Apple technologies, including the Advanced Commerce API and Declared Age Rating API, ensuring age-appropriate content [5] - Developers are incentivized to leverage Apple's technologies by benefiting from the reduced commission, which could allow them to reinvest in their mini apps program [6] - Apple retains the ability to extract a commission from mini applications as the market evolves [7] Group 3: Market Context and Competition - Various native iOS apps currently offer mini apps, including messengers like LINE and WeChat, and AI providers like ChatGPT have begun to enter the mini app space [8] - Reports indicate that Apple and Tencent agreed to a 15% commission on mini apps in WeChat, but it is unclear if the program will be open to other developers [9] Group 4: Developer Participation - Developers interested in joining the Mini Apps Partner Program must provide information about their host app, eligibility, and mini app, and agree to the program's terms [10] - In-app purchases within mini apps qualify for the reduced commission if they are for digital goods and services, including consumable and non-consumable items, auto-renewable subscriptions, and non-renewing subscriptions [10]