Investment Rating - The report maintains a "Buy" rating for Hisense Visual (600060.SH) [4] Core Views - The company reported a total revenue of 42.83 billion yuan for Q1-Q3 2025, representing a year-on-year increase of 5.36%, and a net profit attributable to shareholders of 1.629 billion yuan, up 24.27% year-on-year [1] - In Q3 2025 alone, the company achieved a revenue of 15.6 billion yuan, a 2.7% increase year-on-year, and a net profit of 573 million yuan, which is a 20.15% increase year-on-year [1] - Despite pressure on domestic demand, the trend towards high-end products continues, with MiniLED product sales surpassing the total for the previous year [1] - The average size of televisions sold in China increased by 2.1 inches year-on-year, and the market share of the top four players, including Hisense, reached 80.1% [1] Financial Performance - The gross margin for Q3 2025 was 14.44%, a slight decrease of 0.03 percentage points year-on-year [2] - The net profit margin for Q3 2025 was 4.29%, an increase of 0.88 percentage points year-on-year [2] - The company expects net profits to grow to 2.506 billion yuan, 2.752 billion yuan, and 3.001 billion yuan for the years 2025, 2026, and 2027, respectively, reflecting year-on-year growth rates of 11.5%, 9.8%, and 9.0% [2] Financial Projections - Projected revenues for 2025, 2026, and 2027 are 63.739 billion yuan, 69.157 billion yuan, and 74.690 billion yuan, respectively, with growth rates of 8.9%, 8.5%, and 8.0% [8] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 1.92 yuan, 2.11 yuan, and 2.30 yuan, respectively [8] - The price-to-earnings (P/E) ratio is expected to decrease from 12.8 in 2025 to 10.7 in 2027 [8]

Summary of Hisense Visual's Conference Call Company Overview - **Company**: Hisense Visual - **Industry**: Television manufacturing and consumer electronics Key Points and Arguments Sales Performance - Hisense Visual achieved double-digit growth in shipment volume, with domestic market benefiting from national subsidies, resulting in double-digit price increases in April and May [2][3] - MiniLED products accounted for over 60% of sales in Q2, significantly up from 20% in the same period last year, indicating a strong shift towards higher-margin products [2][3] Market Position and Growth Potential - The company is positioned as a top player in the U.S. market, ranking among the top two, and in Europe, ranking among the top three [2][4] - There is significant room for growth in overseas markets, particularly in the U.S. and emerging markets, where MiniLED penetration is currently low at around 10% [2][4] Brand Strategy and Marketing - Hisense is enhancing brand visibility through sponsorship of major events like the World Cup and European Championship, which is expected to increase its market presence in Europe over the next two years [2][4] Competitive Advantages - The company has upgraded its channel structure in the U.S., increasing sales through mid-to-high-end retailers like Best Buy and Costco [5] - Hisense's production in Mexico benefits from tariff exemptions, providing a competitive edge over manufacturers in China and Southeast Asia, especially in light of the 20% tariff on Vietnamese imports [5] Financial Outlook - The company is valued at approximately 12 times earnings, with a projected compound annual growth rate (CAGR) of over 15% for the next three years [3][6] - A dividend payout ratio of at least 50% is maintained, with a current dividend yield of about 4%, indicating potential for upward price elasticity [3][6] Future Focus Areas - Attention should be given to the synergy between Hisense's two appliance business platforms, which may enhance brand strength and operational efficiency [6] - The potential for profit recovery from the domestic market and improved marketing channel collaboration post-merger is also highlighted [6] Additional Important Insights - The company anticipates that if competitors raise prices, Hisense will follow suit, which could enhance its profitability and margin elasticity [3][5]