证券研究报告 家用电器 | 黑色家电 非金融|公司点评报告 hyzqdatemark 2026 年 03 月 01 日 证券分析师 符超然 SAC：S1350525050004 fuchaoran@huayuanstock.com 市场表现： | 基本数据 | 月 | | | | 2026 | 年 | 02 | 日 | | | | 27 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 收盘价（元） | | | | | | | | | | 95.15 | | | | | 一 年 内 | | 最 | 高 | / | | | | | 136.98/89.31 | | 低 | | 最 | | （元） | | | | | | | | | | | | | | | 总市值（百万元） | | | | | | | | | | 6,662.40 | | | | | 流通市值（百万元） | | | | | | | | | | 6,662.40 | | | | | 总股本（百万股） | | | | ...

板块方面，小金属、能源金属、钢铁、电子化学品、工业金属等板块涨幅居前，影视院线、通信服 务、黑色家电、银行、游戏等板块跌幅居前。 A股市场板块涨跌幅排行 中国经济网北京2月25日讯 A股三大指数今日全天强势。截至今日收盘，上证综指报4147.23点，涨幅 0.72%，成交额10859.70亿元；深证成指报14475.87点，涨幅1.29%，成交额13765.78亿元；创业板指报 3354.82点，涨幅1.41%，成交额6222.33亿元。 | 序号 | 板块 | 涨跌幅(%)▼ | | 总成交量 (万手) ▼ 总成交额 (亿元) ▼ | 净流入(亿元) ▼ | 上涨家数 | 下跌家数 | | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | 小金属 | 6.16 | 1684.93 | 750.20 | 65.66 | 26 | 1 | | 2 | 脂脂等凿 | 5.37 | 486.82 | 252.28 | 27.79 | 13 | 0 | | 3 | 钢铁 | 4.18 | 7054.41 | 300.41 | 30.98 | 41 | വ | ...

Market Overview - The black home appliance sector increased by 0.12% on February 4, with Hisense Visual leading the gains [1] - The Shanghai Composite Index closed at 4102.2, up by 0.85%, while the Shenzhen Component Index closed at 14156.27, up by 0.21% [1] Stock Performance - Hisense Visual (600060) closed at 24.10, with a rise of 2.42% and a trading volume of 132,900 shares, amounting to a transaction value of 315 million [1] - Other notable stocks include: - XGIMI Technology (688696) at 92.75, up by 1.55% [1] - Sichuan Jiuzhou (000801) at 15.84, up by 0.44% [1] - Skyworth Digital (000810) at 11.69, up by 0.09% [1] - Zhaochi Co. (002429) at 9.64, down by 0.62% [1] Capital Flow - The black home appliance sector experienced a net outflow of 234 million from institutional investors, while retail investors saw a net inflow of 196 million [1] - The detailed capital flow for key stocks includes: - Hisense Visual with a net inflow of 4.14 million from institutional investors [2] - XGIMI Technology with a net inflow of 3.77 million from institutional investors [2] - Sichuan Changhong (600839) faced a significant net outflow of 1.19 billion from institutional investors [2]

Market Overview - The black home appliance sector increased by 2.14% on February 3, with Zhao Chi Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 4067.74, up 1.29%, while the Shenzhen Component Index closed at 14127.1, up 2.19% [1] Stock Performance - Notable stock performances in the black home appliance sector include: - Beichi Co., Ltd. (002429) closed at 9.70, up 4.30% with a trading volume of 1.0521 million shares and a transaction value of 1.02 billion [1] - Sichuan Changhong (600839) closed at 9.81, up 2.72% with a trading volume of 1.0189 million shares and a transaction value of 0.991 billion [1] - Other companies like Chenyiy Smart (301578) and Sichuan Jiuzhou (000801) also showed positive growth [1] Capital Flow - The black home appliance sector saw a net inflow of 123 million in main funds, while retail funds experienced a net outflow of 141 million [1] - Retail investors contributed a net inflow of 17.67 million [1] Individual Stock Capital Flow - Zhao Chi Co., Ltd. (002429) had a main fund net inflow of 103 million, but retail funds saw a net outflow of 35.24 million [2] - Sichuan Changhong (600839) experienced a main fund net inflow of 49.56 million, with retail funds showing a net outflow of 24.08 million [2] - Sichuan Jiuzhou (000801) had a main fund net inflow of 21.44 million, while retail funds saw a net outflow of 11.41 million [2]

Market Overview - The black home appliance sector experienced a decline of 3.1% on February 2, with *ST Gauss leading the drop [1] - The Shanghai Composite Index closed at 4015.75, down 2.48%, while the Shenzhen Component Index closed at 13824.35, down 2.69% [1] Stock Performance - Notable declines in individual stocks include: - *ST Gauss: -4.97% closing at 11.27 with a trading volume of 5.04 million shares and a turnover of 57.28 million yuan [1] - Sichuan Changhong: -2.15% closing at 9.55 with a trading volume of 199.95 million shares and a turnover of 970 million yuan [1] - Zhaochi Co.: -4.02% closing at 9.30 with a trading volume of 121.57 million shares and a turnover of 1.15 billion yuan [1] Capital Flow - The black home appliance sector saw a net outflow of 307 million yuan from main funds, while retail funds had a net inflow of 210 million yuan [1] - Specific stock capital flows indicate: - *ST Gauss had a main fund net outflow of 13.84 million yuan, with retail inflow of 6.37 million yuan [2] - Hisense Visual had a main fund net inflow of 4.71 million yuan, but a retail outflow of 29.63 million yuan [2] - Sichuan Jiuzhou experienced a main fund net outflow of 5.95 million yuan, with a retail outflow of 2.34 million yuan [2]

Market Overview - The black home appliance sector experienced a decline of 1.46% on January 30, with Sichuan Changhong leading the drop [1] - The Shanghai Composite Index closed at 4117.95, down 0.96%, while the Shenzhen Component Index closed at 14205.89, down 0.66% [1] Stock Performance - Notable stock performances in the black home appliance sector included: - Chenyiy Smart (301578) rose by 1.36% to close at 35.81 [1] - Hisense Visual (600060) increased by 0.93% to 24.86 [1] - Sichuan Changhong (600839) fell by 3.84% to 9.76, with a trading volume of 178.72 million shares [1] - The overall trading volume for the black home appliance sector was significant, with Sichuan Changhong contributing 1.76 billion yuan in transaction value [1] Capital Flow - The black home appliance sector saw a net outflow of 656 million yuan from institutional investors, while retail investors contributed a net inflow of 534 million yuan [1] - Detailed capital flow for specific stocks included: - Hisense Visual had a net inflow of 32.48 million yuan from institutional investors, but a net outflow of 31.61 million yuan from retail investors [2] - Sichuan Changhong experienced a significant net outflow of 414 million yuan from institutional investors, while retail investors contributed a net inflow of 36.91 million yuan [2]

证券之星消息，1月29日黑色家电板块较上一交易日下跌1.73%，兆驰股份领跌。当日上证指数报收于 4157.98，上涨0.16%。深证成指报收于14300.08，下跌0.3%。黑色家电板块个股涨跌见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入(元) | | 游资净占比 散户净流入(元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 600060 | 海信视像 | = 455.35万 | 1.35% | -2229.57万 | -6.61% | 1774.22万 | 5.26% | | 688696 极米科技 | | 86.19万 | 0.75% | -115.50万 | -1.00% | 29.31万 | 0.25% | | 301578 辰奕智能 | | -16.87万 | -0.47% | 27.38万 | - 0.77% | -10.51万 | -0.30% | | 000801 四川九洲 | | -213.52万 | -0.93% | -780.62万 | -3.40% | 994.14万 ...

Market Overview - The black home appliance sector experienced a decline of 1.68% on January 28, with XGIMI Technology leading the drop [1] - The Shanghai Composite Index closed at 4151.24, up 0.27%, while the Shenzhen Component Index closed at 14342.9, up 0.09% [1] Stock Performance - Key stocks in the black home appliance sector showed varied performance, with *ST Gauss rising by 5.02% to a closing price of 12.77 [1] - Other notable declines included XGIMI Technology, which fell by 3.36% to 93.37, and Sichuan Changhong, which decreased by 1.55% to 10.14 [1] Trading Volume and Capital Flow - The total trading volume for the black home appliance sector was significant, with *ST Gauss achieving a transaction amount of 1.51 billion [1] - The sector saw a net outflow of 346 million from main funds, while retail investors contributed a net inflow of 284 million [1] Capital Flow Analysis - Among individual stocks, *ST Gauss had a main fund net inflow of 5.81 million, while Sichuan Changhong experienced a significant outflow of 236 million [2] - Retail investors showed a preference for Sichuan Jiuzhou, which had a net inflow of 27.05 million, despite the overall sector's negative trend [2]

Market Performance - The black home appliance sector increased by 1.3% on January 27, with Zhao Chi Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 4139.9, up 0.18%, while the Shenzhen Component Index closed at 14329.91, up 0.09% [1] Stock Performance - Zhao Chi Co., Ltd. (002429) closed at 10.85, with a rise of 9.05% and a trading volume of 2.0689 million shares, amounting to a transaction value of 2.173 billion [1] - Hisense Visual (600060) closed at 24.46, up 0.74%, with a trading volume of 115,000 shares and a transaction value of 280 million [1] - Other notable stocks include: - Chen Yi Intelligent (301578) at 36.26, up 0.17% [1] - Sichuan Jiuzhou (000801) at 16.02, up 0.12% [1] - Sichuan Changhong (600839) at 10.30, down 2.92% [1] Capital Flow - The black home appliance sector experienced a net outflow of 277 million from institutional investors, while retail investors saw a net inflow of 275 million [1] - Detailed capital flow for key stocks includes: - Zhao Chi Co., Ltd. had a net inflow of 80.3688 million from institutional investors [2] - Hisense Visual saw a net outflow of 331.745 million from institutional investors [2] - Chen Yi Intelligent had a net outflow of 180.83 million from institutional investors [2]

Investment Rating - The investment rating for TCL Electronics is "Outperform the Market" (first coverage) [2][3]. Core Viewpoints - TCL Electronics has entered into a strategic partnership with Sony to establish a joint venture for the development, manufacturing, and sales of home entertainment products, which is expected to accelerate the global expansion of both companies' television businesses [4][5][10]. - The joint venture will leverage Sony's advanced technology and brand value in the audio-visual field, combined with TCL's strengths in display technology, global scale, and efficient manufacturing, to optimize production costs and enhance operational quality [5][10]. - TCL Electronics is positioned as a leading player in the global television market, with a projected shipment of 29 million TVs in 2024, ranking second globally, and leading in Mini LED TV shipments [9][10]. - The company has achieved a compound annual growth rate (CAGR) of 14.5% in revenue from 2016 to 2024, reaching HKD 99.3 billion, with a net profit CAGR of 32.7% to HKD 1.8 billion [5][18]. - The global television market is entering a period of product iteration, with TCL and Hisense gaining market share in key regions, supported by their competitive product offerings and marketing strategies [6][45]. Summary by Sections Joint Venture with Sony - TCL Electronics and Sony signed a non-binding memorandum of understanding to form a joint venture, with TCL holding 51% and Sony 49% [4]. - The joint venture aims to enhance both companies' television and home audio businesses globally, leveraging their respective strengths [10]. Market Position and Growth - TCL Electronics is the leading television manufacturer in China, with a significant presence in overseas markets, where 58% of its revenue is generated [5][18]. - The company is expected to maintain strong growth, with revenue projections of HKD 112.5 billion, HKD 126.5 billion, and HKD 138.1 billion for 2025-2027, reflecting year-on-year growth rates of 13.3%, 12.5%, and 9.2% respectively [8]. Technological Advancements - TCL is a leader in Mini LED technology, with a global shipment of 1.7 million Mini LED TVs in 2024, achieving a market share of 28.8% [7][69]. - The company is continuously investing in R&D to enhance its product offerings, including the upcoming SQD-Mini LED technology, which aims to achieve high color gamut and brightness [7][69]. Financial Performance - TCL Electronics' net profit is projected to reach HKD 2.41 billion, HKD 2.82 billion, and HKD 3.25 billion for 2025-2027, with corresponding year-on-year growth rates of 37.2%, 16.8%, and 15.3% [8][21]. - The company's gross margin is expected to stabilize, with a forecasted improvement in profitability driven by operational efficiencies and market expansion [21][92].