机器之心发布 在 SIGGRAPH Asia 2025 期间，盛大集团（Shanda Group）旗下， 盛大 AI 东京研究院（S handa AI Re search Tokyo） 以展台活动、BoF 学术讨论与顶尖教授闭门 交流等形式完成首次公开亮相，标志着盛大在数字人的 " 交互智能 (Interactive Intelligence)" 与世界模型的 " 时空智能 (Spatiotemporal Intelligence)" 等两大方向的研 究，正式登上国际顶级学术与产业舞台。 这一全新范式是盛大集团创始人陈天桥长期愿景的直接体现。他多年来对脑科学与 AI 融合研究的战略投入，以及在 TCCI 首届 AI 驱动科学研讨会（AIAS 2025） 上系统阐述的 "发现式智能"（discovery intelligence）理念，共同强调了智能体认知基底的重要性。而「交互智能」的实现，也得益于盛大集团旗下 EverMind 团队 产品 EverMemOS 的能力互补，彰显了集团内部强大的技术协同生态。然而，在将这一宏大构想付诸现实的道路上，整个行业正面临着深刻的共同挑战。 问题的核心： 为何当下的数字人交 ...

Core Insights - The consumer goods market is undergoing significant transformation driven by changing shopping habits, brand loyalty erosion, and a focus on health and sustainability [1][4][5] Consumer Sentiment - In the US, consumer confidence rose to 108.7 in October 2024, with 76% of consumers opting for cheaper alternatives while 42% plan to splurge on experiences [2][19] - European consumers are more cautious, with only 16% remaining loyal to specific brands, while 66% prioritize quality and 59% are influenced by price promotions [2][20][21] Key Consumer Trends - Health and wellness consumption is booming, with the global wellness market reaching $1.8 trillion, and 82% of American consumers prioritizing health in their daily lives [4][22][23] - Brand loyalty is declining, with 60% of US consumers and 53% of Europeans only purchasing branded products when on sale, and 38% not returning to brands after trying private labels [4][25][26] - Sustainability remains important, with 85% of consumers feeling climate change impacts, but affordability is becoming a priority, leading to a decline in willingness to pay a premium for sustainable products [5][28][30] Social Commerce and Direct-to-Consumer Models - Social commerce is rapidly growing, with US sales projected to reach $145 billion by 2027, driven by Gen Z and Millennials who are four times more likely to shop on social platforms [6][34] - Direct-to-consumer (D2C) strategies are increasingly adopted by brands to connect directly with consumers, allowing for better control over pricing and messaging [6][37][39] Marketing Strategies - Brands need to adopt micro-targeting and personalization strategies, leveraging AI and data analytics to create tailored consumer experiences [7][46] - Integrating wellness into product offerings and loyalty programs is essential to resonate with health-conscious consumers [7][54][57] Future Outlook - The consumer market is expected to evolve towards more immersive and emotionally connected experiences, with technology playing a key role in shaping consumer interactions [10][9]