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中国消费新模式驱动内需提质扩容
Xin Hua Wang· 2025-06-26 01:20
Core Insights - The article discusses the emergence of new consumption patterns in China driven by technology and changing consumer behaviors, particularly among younger demographics [1][2][3] - Artificial intelligence is identified as a transformative force reshaping consumption dynamics, with significant implications for various industries, including automotive [1][2] - The concept of "new consumption" is highlighted as a key driver for economic growth, focusing on innovative consumption behaviors and the rise of niche markets [1][2][3] Group 1: New Consumption Trends - New consumption is defined as consumption behaviors and methods formed based on new technologies, becoming crucial for meeting residents' needs and stimulating economic growth [1] - The rise of artificial intelligence is reshaping consumption patterns from both demand and supply sides, with applications like NOA (Navigation Assisted Driving) expected to penetrate 20% of passenger vehicles by the end of the year [1][2] - The trend of "small but beautiful" changes is evident in everyday consumption scenarios, indicating a shift towards more personalized and niche products [2] Group 2: Market Segmentation and Consumer Behavior - The Chinese consumption market is experiencing clear stratification, with emerging trends in health consumption, domestic brand preference, and the rise of elderly consumers [2] - Companies are innovating in niche areas to explore new growth opportunities, driven by increasing consumer interest in health and local brands [2] - The concept of "first-release economy" is gaining traction, with cities like Tianjin fostering landmark areas for new product launches, which can effectively convert consumer curiosity into purchasing power [3] Group 3: Economic Implications - New consumption models, including green economy and cultural tourism, are becoming new engines for driving consumption, supported by local policies [3] - The first-release economy provides companies with a platform to establish brand recognition quickly, as evidenced by Xiaomi's successful launch of its first electric vehicle, which received over 50,000 orders within 27 minutes [3] - The growth of new economic models is expected to further enhance the role of new economic drivers in promoting high-quality development in China [3]