事件：近日，仙乐健康旗下宠物业务仙乐得宠正式亮相亚宠展，并发布行业首款NUTRIFUSE超溶磷虾 鱼油等产品。 2025 年8 月，仙乐得宠正式亮相亚宠展，推出差异化宠物健康产品。2024年底，得宠（广东）健康科技 有限公司成立，仙乐健康正式宣布进入宠物赛道。历时半年多，仙乐得宠携带行业首款NUTRIFUSE超 溶磷虾鱼油首次亮相亚洲宠物展览会。公司通过E 立方仿生增效技术，从功效增强、口味优化和喂养体 验三个维度进行创新，进而研发出了NUTRIFUSE超溶磷虾鱼油。此外，同期展出的还有NATURITAIL 天然粉剂系列，包含排毛粉、洁牙粉、关节粉，专注于精细化健康管理。 宠物营养健康赛道大有可为。根据《2025 年中国宠物行业白皮书》，2024年城镇（犬猫）消费市场规 模高达3002 亿元，增长态势强劲，预计到2027 年，市场规模有望突破4000 亿元。其中，宠物主粮、营 养品、健康护理等细分领域成为主要增长点。根据飞瓜数据，2024 年抖音宠物行业中的猫/狗保健品 GMV 同比增长225%，宠物营养健康赛道成为年度增长最快的细分赛道。当前，中国家庭养宠理念正历 经从"温饱型喂养"到"科学精细化养育"的转 ...

Core Insights - The pet health consumption market is entering a phase of rapid growth characterized by "quality upgrades and functionalization," presenting significant market opportunities [1] - The company is actively positioning itself in the pet health sector, targeting a market size of 100 billion [1] Industry Trends - The pet consumption scale has been expanding, with increasing entrants in the pet industry and a focus on building a complete pet industry chain at the local economic development level [2] - There is a notable shift in consumer demand from basic safety and nutrition to the natural quality of ingredients and scientific nutrition [4] - The demand for personalized nutrition is rising, with pet owners seeking tailored formulas based on their pets' breed, age, and health status [5] Company Strategy - The company aims to leverage its expertise in human nutrition to develop differentiated pet products, focusing on three main R&D directions: species-specific nutrition systems, application of formulation enhancement technologies, and intelligent palatability solutions [6] - A recent product, "NUTRIFUSE super-soluble krill fish oil," demonstrates the company's ability to innovate by improving absorption efficiency and flavor, achieving a 91% preference rate among cats [6] Competitive Advantage - The company's core competencies include precise solution capabilities driven by deep market insights, strong R&D barriers supported by technological accumulation, and collaborative synergies from its customer network [8] - The company has established a specialized research system covering eight functional areas, enabling it to quickly address unmet needs in pet health [8] Market Potential - The domestic pet consumption reached 77.375 billion in the first half of 2025, with a year-on-year growth of 8.84%, indicating substantial growth potential in the pet health market [9] - The pet ownership rate in China is approximately 20%, significantly lower than the nearly 70% in the U.S., suggesting considerable room for growth [9] - The company plans to leverage its Shantou pet factory to quickly launch a differentiated product matrix and aims to create long-term competitive advantages in the pet health sector [9]