NUTRIFUSE超溶磷虾鱼油
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从人类营养到宠物健康:仙乐健康的技术迁移实践
Jiang Nan Shi Bao· 2025-12-23 05:07
其技术迁移实践主要围绕三个方向:构建物种专属营养体系、转化应用制剂增效技术、打造智能适口性 解决方案。以仙乐健康推出的NUTRIFUSE超溶磷虾鱼油为例,研发团队针对传统鱼油大分子不易吸 收、腥味重导致宠物拒食等问题,运用在人类营养品中已经验证的E立方仿生增效技术,将鱼油和磷虾 油制作成小分子液体形态,提升了吸收效率。 此外,仙乐健康还同步应用了在人类食品中成熟的祛腥提鲜工艺,改善了产品风味。测试数据显示,该 产品获得了91%的猫咪喜爱度,从实际效果层面验证了技术迁移的可行性。 行业数据显示,2024年中国城镇宠物(犬猫)市场规模已突破3000亿元,其中宠物保健品市场规模达126.5 亿元,同比增长15.73%。在这一背景下,全球知名营养健康食品CDMO企业仙乐健康(300791),正 将其在人类营养领域深耕30余年的技术创新成果,系统性地迁移至宠物健康这一新兴赛道。 趋势洞察 当前,宠物食品已从简单满足基础营养需求,转向更加注重功能性、科学配比和个性化方案的市场阶 段。消费者更加关注原料的天然性与配方的科学性。 这种需求变化与人类营养需求发展过程具有一定相似性。仙乐健康宠物营养项目负责人胡静表示,宠物 主会 ...
仙乐健康(300791):积极布局宠物健康赛道 首次亮相亚宠展
Xin Lang Cai Jing· 2025-08-21 08:43
事件:近日,仙乐健康旗下宠物业务仙乐得宠正式亮相亚宠展,并发布行业首款NUTRIFUSE超溶磷虾 鱼油等产品。 2025 年8 月,仙乐得宠正式亮相亚宠展,推出差异化宠物健康产品。2024年底,得宠(广东)健康科技 有限公司成立,仙乐健康正式宣布进入宠物赛道。历时半年多,仙乐得宠携带行业首款NUTRIFUSE超 溶磷虾鱼油首次亮相亚洲宠物展览会。公司通过E 立方仿生增效技术,从功效增强、口味优化和喂养体 验三个维度进行创新,进而研发出了NUTRIFUSE超溶磷虾鱼油。此外,同期展出的还有NATURITAIL 天然粉剂系列,包含排毛粉、洁牙粉、关节粉,专注于精细化健康管理。 宠物营养健康赛道大有可为。根据《2025 年中国宠物行业白皮书》,2024年城镇(犬猫)消费市场规 模高达3002 亿元,增长态势强劲,预计到2027 年,市场规模有望突破4000 亿元。其中,宠物主粮、营 养品、健康护理等细分领域成为主要增长点。根据飞瓜数据,2024 年抖音宠物行业中的猫/狗保健品 GMV 同比增长225%,宠物营养健康赛道成为年度增长最快的细分赛道。当前,中国家庭养宠理念正历 经从"温饱型喂养"到"科学精细化养育"的转 ...
产品创新和国际战略双驱动 仙乐健康布局宠物赛道顺应消费新趋势
Zheng Quan Shi Bao Wang· 2025-08-20 10:21
Core Insights - The pet health consumption market is entering a phase of rapid growth characterized by "quality upgrades and functionalization," presenting significant market opportunities [1] - The company is actively positioning itself in the pet health sector, targeting a market size of 100 billion [1] Industry Trends - The pet consumption scale has been expanding, with increasing entrants in the pet industry and a focus on building a complete pet industry chain at the local economic development level [2] - There is a notable shift in consumer demand from basic safety and nutrition to the natural quality of ingredients and scientific nutrition [4] - The demand for personalized nutrition is rising, with pet owners seeking tailored formulas based on their pets' breed, age, and health status [5] Company Strategy - The company aims to leverage its expertise in human nutrition to develop differentiated pet products, focusing on three main R&D directions: species-specific nutrition systems, application of formulation enhancement technologies, and intelligent palatability solutions [6] - A recent product, "NUTRIFUSE super-soluble krill fish oil," demonstrates the company's ability to innovate by improving absorption efficiency and flavor, achieving a 91% preference rate among cats [6] Competitive Advantage - The company's core competencies include precise solution capabilities driven by deep market insights, strong R&D barriers supported by technological accumulation, and collaborative synergies from its customer network [8] - The company has established a specialized research system covering eight functional areas, enabling it to quickly address unmet needs in pet health [8] Market Potential - The domestic pet consumption reached 77.375 billion in the first half of 2025, with a year-on-year growth of 8.84%, indicating substantial growth potential in the pet health market [9] - The pet ownership rate in China is approximately 20%, significantly lower than the nearly 70% in the U.S., suggesting considerable room for growth [9] - The company plans to leverage its Shantou pet factory to quickly launch a differentiated product matrix and aims to create long-term competitive advantages in the pet health sector [9]