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流量时代的失灵:AI 能否让经营者重新看见真实需求?
Sou Hu Cai Jing· 2025-12-09 17:35
这是 AI 带来的市场的充分性竞争。 整理|Moonshot 在这一两年里,我们被反复提醒:AI 正在重塑一切。它在改变创作方式,改变知识分发方式,改变我们对「效率」与「增长」的定义。 但在前沿技术叙事之外,有一群人的声音往往被忽略:那些撑起地方经济、在反全球化浪潮中迷茫的中小企业者。 他们既不是大公司,也不是受资本追逐的创业者,而是当地餐厅、跨国小工厂、手工艺工作坊、贴纸品牌、区域零售商……他们的经济活动真实而微小, 需求分散却具体,经营压力长期存在,信息与资源高度不对称。 而今天,AI 的快速演进让这种差距被进一步放大:算法广告越来越精准,却也越来越昂贵;供需匹配越来越高效,却也越来越偏向懂技术、懂流量的大 企业。 Lexi 希望「市场营销」不只属于大公司|图源:极客公园 在这样一个「计算广告越有效、市场越失衡」的时代,一个本地中小企业主究竟该如何在没有数据科学团队、没有复杂技术栈、没有巨额预算的情况下, 找到自己的增长信号? 这正是 Sandwich Lab 想回答的问题。他们想讲一个关于 AI、关于营销市场的演变,更关于普通人如何重新立足,并掌握未来的故事。 以下是 Sandwich Lab 创始人兼 ...
Berkshire Hathaway Inc. 2025 Shareholder Letter (BRK.B)
Seeking Alpha· 2025-11-10 23:30
Company Leadership Transition - Greg Abel will take over as CEO of Berkshire Hathaway at the end of the year, with the current CEO expressing confidence in his capabilities as a manager and communicator [3][41] - The current CEO will no longer write the annual report or participate extensively in the annual meeting, but will continue to communicate with shareholders through an annual Thanksgiving message [4][41] Philanthropic Intentions - The current CEO plans to accelerate lifetime gifts to his children's foundations to ensure they manage the estate effectively before alternate trustees are appointed [34][40] - The children are described as having the maturity and experience necessary to handle significant wealth and philanthropic responsibilities [36][41] Reflections on Personal and Professional Life - The current CEO reflects on his life experiences, emphasizing the importance of luck and the supportive community in Omaha [25][26][29] - He acknowledges the role of various influential figures in his life and career, highlighting the impact of friendships and mentorship [12][19][22] Company Performance and Future Outlook - Berkshire Hathaway is noted for having better-than-average prospects, with a few significant non-correlated assets contributing to its stability [46][47] - The company is expected to continue to be managed in a way that benefits shareholders and avoids becoming overly focused on wealth accumulation or dynastic ambitions [47][48]
Read Warren Buffett's Thanksgiving shareholder letter — his last one as Berkshire Hathaway CEO
Business Insider· 2025-11-10 20:07
Core Insights - Warren Buffett expresses gratitude and shares reflections in his third annual Thanksgiving letter to Berkshire Hathaway shareholders, indicating a shift in communication style as he prepares to step down as CEO [1][3][5] Group 1: Personal Reflections and Relationships - Buffett reflects on his 64-year friendship with Charlie Munger and the connections formed in his hometown of Omaha, Nebraska [2][12] - He shares anecdotes from his childhood, highlighting the influence of local figures and experiences that shaped his life and career [6][11][25] Group 2: Philanthropic Plans - Buffett outlines his accelerated giving plan, converting 1,800 Class A shares into 2.7 million Class B shares, valued at approximately $1.35 billion, to fund charitable efforts led by his children [2][34] - He emphasizes the importance of his children being involved in philanthropy while they are still in their prime, aiming to ensure effective management of his estate [33][35] Group 3: Leadership Transition - Greg Abel is set to become the new CEO at the end of the year, with Buffett expressing confidence in his capabilities as a manager and communicator [4][41] - Buffett reassures shareholders about the future of Berkshire under Abel's leadership, noting that he has met high expectations and understands the company's operations well [40][48] Group 4: Business Outlook - Berkshire Hathaway's businesses are described as having moderately better-than-average prospects, with a few significant non-correlated assets [47] - The company is positioned to avoid devastating disasters and is managed with a shareholder-conscious approach, which is expected to benefit its long-term existence [48][49]