本报记者 杨沙沙 李迅典 陈子帅 2026年米兰—科尔蒂纳冬奥会开幕式当地时间6日在米兰圣西罗奥林匹克体育场举行，为这场四年一届 的冰雪运动盛会拉开帷幕。当全世界的目光聚焦于冬奥赛场的速度与激情时，一批中国企业的身影闪耀 其中。中国企业凭借持续的技术革新以及完备的国内产业链，推出多样化的产品和服务，从滑雪杖到云 服务，再到各类人工智能（AI）终端设备，获得主办方、运动员等各方认可，在国际高端赛事市场中 的地位日益提升。接受《环球时报》采访的企业和专家都表示，中国企业在大型国际赛事中的"能见 度"不断提升，靠的是长期积累的技术、产业与品牌优势，以及国内冰雪产业发展带来的内生动力。 "我们的产品最轻、强度最好" "他们（客户）给我们的产品打上了'最轻、强度最好'的标签，非常信任我们的品质。"厦门彼尔纤维制 品有限公司总经理张雄辉近日在接受《环球时报》记者采访时说道，"目前世界排名前5的滑雪装备品牌 都是我们客户。"这家位于福建省厦门市的企业主要生产高端碳纤维、铝合金滑雪杖，是此次米兰冬奥 会的供应商。 本届米兰冬奥会依然少不了彼尔的产品。张雄辉提到，本届米兰冬奥会的越野滑雪项目中，登上领奖台 的选手所用滑雪杖基本 ...

Core Insights - The 2026 Milan-Cortina Winter Olympics has showcased the increasing visibility and influence of Chinese companies in international high-end sports markets, driven by technological innovation and a robust domestic industry chain [1][7] Group 1: Company Participation - Xiamen Beier Fiber Products Co., Ltd. is a key supplier for the Winter Olympics, producing high-end carbon fiber and aluminum alloy ski poles, with a focus on creating the lightest and strongest products [3][4] - The company has reduced the weight of its ski poles from 63 grams per meter in 2010 to 48 grams currently, aiming for 45 grams in the future, which significantly impacts athletes' performance [3][4] - TCL is providing advanced display products for the Olympics, including hundreds of large-screen TVs and AI smart appliances for the Olympic Village, enhancing the viewing experience for athletes and spectators [6] Group 2: Industry Growth - The participation of Chinese companies in the Winter Olympics reflects a significant shift in the ice and snow sports equipment market, which was previously dominated by foreign brands [7][8] - The number of Chinese companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue growing from less than 5 billion to about 22 billion [7][8] - The successful hosting of the Beijing Winter Olympics has catalyzed the development of the domestic ice and snow industry, leading to increased R&D investment and technological advancements [7][8] Group 3: Technological Innovation - Alibaba Cloud is enhancing the Winter Olympics experience through its AI technology, which aims to eliminate the "digital divide" and improve coordination among global delegations [5] - The cloud infrastructure provided by Alibaba is crucial for managing logistics and transportation during the event, addressing unprecedented challenges due to the geographical spread of the venues [5]