Core Viewpoint - Chery Automobile, a leader in China's automotive export for 22 consecutive years, is embarking on a new journey in the international capital market with its recent IPO on the Hong Kong Stock Exchange, aiming to allocate 20% of the raised funds for overseas market expansion [1][21]. Group 1: Globalization Strategy - Chery has achieved a significant milestone with 5.22 million vehicles exported in 2024, maintaining its position as the world's largest automotive exporter [3]. - The OMODA and JAECOO brands have rapidly expanded to cover 44 global markets within two years, demonstrating Chery's effective market penetration strategy [3]. - In the European market, Chery has sold 145,000 vehicles from January to September this year, marking over a twofold increase, indicating both quantitative and qualitative growth [3][13]. Group 2: Historical Development Phases - Chery's export journey can be divided into three distinct phases: initial exploration focused on trade exports, a localization phase with the establishment of overseas production bases, and the current phase emphasizing high-end and new energy vehicles [5][7][25]. - The initial phase involved exporting economical models like the QQ to developing markets, while the later phase saw Chery establishing its first overseas production base in Brazil in 2014 [5][6][7]. Group 3: Brand Positioning and Market Entry - Chery's strategy has evolved from product export to brand output, reflecting a broader shift in the Chinese automotive industry from scale-oriented to value-oriented development [4][11]. - The European market is viewed as a critical testing ground for Chery's brand elevation strategy, with a focus on high-end and new energy vehicles [9][12][21]. Group 4: Financial Performance and Future Outlook - Chery's overseas revenue is projected to reach 100.9 billion yuan in 2024, accounting for 37.4% of total revenue, highlighting the importance of international markets for the company's financial stability [22]. - The company has established eight global R&D centers to enhance its technological capabilities and adapt to local market demands, supporting its global strategy [23][24]. - Chery aims to position itself among the top ten global automotive brands, leveraging its advanced R&D and localized production strategies [24][26].