Core Insights - The article highlights the success of JD's exclusive co-creation model, which has led to significant sales achievements and market adaptability in the home appliance sector [1][2][12] Group 1: Exclusive Co-Creation Model - JD's exclusive co-creation model has resulted in over 300 billion yuan in GMV from more than 100 home appliance brands in just over a year [2] - This model emphasizes deep collaboration among users, platforms, and brands, focusing on precise user needs and efficient supply chain innovation [1][2] Group 2: Market Opportunities - The home appliance industry faces challenges such as price wars, product homogenization, and fragmented channels, leading to low profitability for brands [3][4] - There is a growing demand for high-end cookware and sanitary products, but high production costs and market saturation have made it difficult for brands to meet these needs [4][5] Group 3: Product Development and Efficiency - Brands like 康巴赫 and 恒洁 have leveraged JD's model to focus on creating "explosive" products, allowing them to concentrate on R&D and production [6][9] - The collaboration has led to significant improvements in production efficiency, with 恒洁 reporting a 20% increase in production efficiency and a 20% reduction in logistics costs [8] Group 4: Consumer Trends and Brand Strategy - Consumers are shifting from "replacement" to "upgrade" in their purchasing behavior, seeking higher quality products within the same budget [4][11] - Brands are moving away from a multi-SKU strategy to focus on star products, which has not led to a loss of customers but rather increased consumer confidence in their offerings [11] Group 5: Future Potential - The exclusive co-creation model is expected to continue driving growth for both JD and its partner brands, creating a sustainable ecosystem that benefits all parties involved [12]

"在最高峰期，我们抽调了公司20人来产线帮忙，合作的快递公司也加派了人手来进行装车工 作。"10月中旬的康巴赫工厂忙碌异常，多条智能流水线不停运转，工厂里的每一个人都在为眼下这 场11.11年终大促努力着。 仓库中高达十余米的货架上垒满了一排排打包好的产品，康巴赫创始人周和平表示，其中 大部分是一款和京东独家共建的纯钛蜂窝炒锅，"这是一款很厉害的产品"。 尝 试 用 新 材 料 、 新 技 术 去 造 一 口 锅 ， 并 把 这 款 产 品 的 价 格 降 到 行 业 同 质 产 品 中 的 " 地 板 价"——该产品在京东一经推出便创下了钛锅类目的销售记录，首发4小时销售破百万元， 2 8小时售出了超3 8 0 0口锅，登顶了当日的京东厨具品类销量榜。 "在锅具行业，一款高客单价的炒锅，一天仅能卖出几十口。"这款锅具的打爆也让京东厨 具采销团队感到惊喜。在看似饱和的市场中，依然存在着大量通过精准创新实现突破的机 会。对此，独家共建模式展现出了强大的市场适应性。 这种"未被满足的需求"背后，是品牌商在传统渠道模式下的经营困境：多SKU、高库存、 低效生产、分销成本高企。这些需求并非难以实现，而是没人敢押注—— ...