Investment Rating - The report does not explicitly state the investment rating for S'Yong Group Core Views - S'Yong Group achieved revenue of 2.5 billion yuan in the first half of 2025 (25H1), representing a year-on-year increase of 9.02%, driven by high-end brand development and global strategy optimization [2][7] - The company's proprietary brands generated operating revenue of 1.039 billion yuan, accounting for 41.55% of total revenue, with a gross margin of 76.83%, up 5.7 percentage points year-on-year [2][7] - Overall gross margin for 25H1 was 64.6%, an increase of 3.1 percentage points year-on-year, attributed to a higher proportion of high-end brands and optimization of low-efficiency businesses [2][7] - Net profit attributable to the parent company reached 123 million yuan, a year-on-year increase of 16.54%, with a net profit margin of 4.93% [2][7] Summary by Sections Financial Performance - In 25H1, S'Yong Group reported a net profit of 123 million yuan, a 16.54% increase year-on-year, with a net profit margin of 4.93% [2][7] - The second quarter of 2025 (25Q2) saw revenue of 1.414 billion yuan, a 12.16% year-on-year increase, and a net profit of 81.41 million yuan, up 23.8% year-on-year [2][7] Cost and Investment - The sales expense ratio for 25H1 was 48.94%, up 2.1 percentage points year-on-year, primarily due to increased online traffic costs [3][8] - R&D expense ratio for 25H1 was 1.75%, reflecting a 0.36 percentage point increase year-on-year, with a focus on building a global R&D team [3][8] Brand Development - The company has made significant progress in transforming its proprietary brands towards high-end and global markets, with the French luxury skincare brand EDB performing well in high-end retail venues [4][9] - The RV brand in the U.S. maintained stable growth and successfully expanded into the Mexican and Central American markets [4][9] - Emerging mid-luxury beauty brand VAA achieved a repurchase rate of 36% and a growth rate exceeding 50% in 25H1 [4][9]