证券研究报告 | 2026年02月03日 传媒互联网周报 优于大市 "元宝"红包火热出圈、泡泡玛特推出新爆款，持续看好 AI 应用和游戏 IP 潮玩 行业上涨 0.32%，跑赢沪深 300，跑赢创业板指。本周（1.26-1.30）传媒行 业上涨 0.32%，跑赢沪深 300（0.08%），跑赢创业板指（-0.09%）。其中涨 幅靠前的分别为天地在线、横店影视、因赛集团、电声股份等，跌幅靠前的 分别为巨人网络、百纳千成、冰川网络、琏升科技等。横向比较来看，本周 传媒板块在所有板块中涨跌幅排名第 9 位。 Clawdbot 爆火、DeepSeek-OCR2 文档识别模型发布，泡泡玛特推出新爆款。 1）近日，AI 圈一个有着"龙虾"图标的开源项目 Clawdbot 悄然刷屏，它 是个能操作电脑软件、拥有长久记忆的 AI 代理，核心亮点包括持久性记忆、 主动触达、全系统接入等；2）DeepSeek-OCR2 文档识别模型正式发布，新模 型引入了"视觉因果流"概念，能够根据图像语义动态调整信息的处理顺序， 在识别文字前先对视觉内容进行智能排序，从而使得机器的阅读逻辑更接近 人类。3）近日，泡泡玛特的新产品 PUCKY ...

证券研究报告 | 2026年02月03日 传媒互联网周报 优于大市 "元宝"红包火热出圈、泡泡玛特推出新爆款，持续看好 AI 应用和游戏 IP 潮玩 行业上涨 0.32%，跑赢沪深 300，跑赢创业板指。本周（1.26-1.30）传媒行 业上涨 0.32%，跑赢沪深 300（0.08%），跑赢创业板指（-0.09%）。其中涨 幅靠前的分别为天地在线、横店影视、因赛集团、电声股份等，跌幅靠前的 分别为巨人网络、百纳千成、冰川网络、琏升科技等。横向比较来看，本周 传媒板块在所有板块中涨跌幅排名第 9 位。 Clawdbot 爆火、DeepSeek-OCR2 文档识别模型发布，泡泡玛特推出新爆款。 1）近日，AI 圈一个有着"龙虾"图标的开源项目 Clawdbot 悄然刷屏，它 是个能操作电脑软件、拥有长久记忆的 AI 代理，核心亮点包括持久性记忆、 主动触达、全系统接入等；2）DeepSeek-OCR2 文档识别模型正式发布，新模 型引入了"视觉因果流"概念，能够根据图像语义动态调整信息的处理顺序， 在识别文字前先对视觉内容进行智能排序，从而使得机器的阅读逻辑更接近 人类。3）近日，泡泡玛特的新产品 PUCKY ...

Investment Rating - The report maintains an "Outperform" rating for the media and internet industry, indicating expected performance above the market index by over 10% [5][40]. Core Insights - The media industry saw a weekly increase of 0.32%, outperforming both the CSI 300 index (0.08%) and the ChiNext index (-0.09%) during the week of January 26 to January 30 [1][11]. - Key highlights include the popularity of the AI project Clawdbot, the release of the DeepSeek-OCR2 document recognition model, and the success of new products from Pop Mart [2][4][17]. - The report emphasizes the potential of AI applications in marketing and content services, particularly in the context of the GEO restructuring and commercialization efforts [4][36]. Industry Performance - The media sector ranked 9th in terms of weekly performance among all sectors, with notable gainers including Tiandi Online (up 51%), Hengdian Film (up 32%), and Insai Group (up 28%) [11][12]. - Conversely, companies like Giant Network and Baida Qiancheng experienced significant declines [11][12]. Key Company Forecasts and Ratings - Key companies with "Outperform" ratings include: - Kaiying Network (24.92 CNY, market cap 532 million CNY, EPS 1.01 for 2025E) [5][38] - G-bits (455.00 CNY, market cap 328 million CNY, EPS 22.92 for 2025E) [5][38] - 37 Interactive Entertainment (26.52 CNY, market cap 587 million CNY, EPS 1.38 for 2025E) [5][38] Important Data Tracking - The box office for the week of January 26 to February 1 reached 257 million CNY, with top films including "Zootopia 2" (41 million CNY, 16.0% market share) and "Water Pipe" (63 million CNY, 13.8% market share) [3][19]. - In the gaming sector, the top three mobile games by revenue in December 2025 were Point Interactive's "Whiteout Survival," Lemon Micro's "Gossip Harbor: Merge & Story," and Point Interactive's "Kingshot" [26][27]. Investment Recommendations - The report suggests focusing on AI applications and the gaming sector for investment opportunities, particularly in companies that are expected to benefit from AI-driven marketing and product cycles [4][36].