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完美世界黄小鸥:从大众到巅峰——构建与商业价值共生的电竞金字塔赛事生态
Xin Lang Cai Jing· 2025-12-29 13:44
Core Viewpoint - The future of the esports industry in China relies on building a sustainable ecosystem rather than depending solely on fleeting trends and star players [3][15]. Group 1: Esports Ecosystem Structure - The esports ecosystem is likened to a pyramid, consisting of three levels: the peak (top-tier international events), the body (professional advancement and commercial cycles), and the base (community and grassroots events) [4][16]. - The peak includes world-class events like Major and CAC, which have successfully attracted global attention and set industry standards, with Major being held in Shanghai for the first time, gathering 24 top teams and achieving over 18 billion total views [6][18]. - The body of the pyramid is represented by the Perfect World CS Challenge (PWC), aimed at providing a stable competitive platform for Chinese teams, enhancing their international experience and exposure [8][21]. Group 2: Community Engagement and Talent Development - The base of the pyramid is the Perfect World CS National League (PNL), which includes community, college, and public competitions, significantly increasing participation with over 3,254 college teams and 2,105 public teams in 2025 [10][23]. - PNL has expanded its reach to over 53 cities, promoting esports culture and talent cultivation, ensuring a continuous influx of new players and audiences [11][23]. Group 3: Commercial Partnerships and Value Creation - The esports ecosystem has formed a "sponsor alliance" with major brands like Nvidia, Intel, AGON, and Samsung, focusing on deep cooperation that enhances both technological standards and user experience [12][24]. - This alliance not only provides brand exposure but also fosters a collaborative environment where partners contribute to the growth of the esports ecosystem, proving its commercial viability [12][25]. Group 4: Long-term Vision and Commitment - The commitment to building a sustainable esports ecosystem emphasizes the importance of nurturing talent, creating content, and establishing a brand empowerment system [13][27]. - The ultimate goal is to ensure that the passion for esports is supported, career paths are clear, and top-tier achievements continue to inspire the industry, leading to a high-quality and sustainable future for Chinese esports [27][28].