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完美世界黄小鸥:从大众到巅峰——构建与商业价值共生的电竞金字塔赛事生态
Xin Lang Cai Jing· 2025-12-29 13:44
由中国音像与数字出版协会主办,北京市新闻出版局、北京市体育总会、北京市石景山区人民政府支持,中国音像与数字出版协会电子竞技工作委员会、 中国音像与数字出版协会电竞产业研究专家委员会、北京市电子竞技产业发展协会承办,中共石景山区委宣传部、北京首钢建设投资有限公司支持的2025 年度中国电竞产业年会大会于12月4日在北京市石景山区顺利举办。完美世界副总裁黄小鸥在大会上发表主题分享,内容如下: 完美世界副总裁 黄小鸥 尊敬的各位来宾、各位行业同仁、朋友们: 大家上午好! 很高兴今天能站在这里,与各位一同探讨电竞产业的未来。过去几年,我们共同见证了中国电竞的狂飙与沉淀。当潮水退去,我们越发清晰地认识到,一 个健康、可持续的产业,不能仅仅依赖于顶流的明星和昙花一现的热度,它必须根植于一个坚实、广阔且富有生命力的生态土壤。 接下来,我将分享完美世界电竞在构建这一生态上的思考与实践,聚焦于"从大众到巅峰:构建与商业价值共生的电竞金字塔赛事生态"。 在座各位都深知,电竞行业正面临一个核心命题:如何将巨大的用户流量和情感认同,转化为稳定、可持续的商业回报?答案是生态。一个单薄的、只有 塔尖的比赛,无法支撑整个产业的重量。它必须 ...
构建金字塔赛事生态,完美世界助力电竞高质量发展
Quan Jing Wang· 2025-12-05 07:20
Group 1 - The core viewpoint of the news is the significant growth and transformation of China's esports industry, moving from "high-speed growth" to "high-quality development" by 2025, with a projected revenue increase of 6.40% year-on-year and a user base exceeding 495 million people, reflecting a growth rate of 1.06% [1][2] - The report highlights that live streaming revenue constitutes the largest share of the esports industry's income, accounting for 80.81% of total revenue [1] - The event emphasized the need for a sustainable industry ecosystem and the unique role of esports in promoting socialist culture, as stated by Sun Shoushan, Chairman of the China Audio-Video and Digital Publishing Association [1] Group 2 - Perfect World is actively exploring the construction of a "pyramid esports ecosystem," which includes top-tier international events at the peak, professional advancement opportunities in the middle, and grassroots competitions at the base, thereby creating a comprehensive talent and value promotion system [2] - The company has formed a sponsorship alliance with industry leaders to enhance technology, precision marketing, and ecological co-construction, contributing to a healthy commercial ecosystem that supports sustainable high-quality development in the esports industry [2] - The event was organized by the China Audio-Video and Digital Publishing Association, with support from various governmental and industry bodies, indicating a collaborative effort to advance the esports sector [2]