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反主流策略成为这家企业赢得Z世代用户的关键
财富FORTUNE· 2025-07-01 13:01
Pinterest首席执行官比尔·雷迪(Bill Ready)无视华尔街的反对声浪,坚持保护社交媒体中的儿童群体,并取得巨大成 功。图片来源:PATRICK T. FALLON—AFP/Getty Images 三年前,Pinterest首席执行官比尔·雷迪做出令华尔街不满的决策:将用户长期福祉置于短期参与度指标 之上,即使这意味着眼睁睁看着公司股价暴跌。 这一赌注已见成效。这家视觉发现平台如今拥有超5.7亿活跃用户,其中Z世代用户占比超40%——这是 其规模最大且增长最快的用户群体。 自2022年6月雷迪接任首席执行官以来,Pinterest股价已飙升86%,不过相较于2021年2月新冠疫情期间 创下的历史高点,仍下跌58%。 雷迪在戛纳国际创意节接受《财富》杂志采访时表示:"积极向上的内容能带来可观的商业效益。我们 能够凭借践行正确之事收获成功,这本质上关乎短期利益与长期利益的权衡。" 自接任Pinterest首席执行官以来,雷迪最具争议的举措发生在2023年,彼时Pinterest成为首个将16岁以下 用户账户默认设为"仅私密可见"的主要平台,此举旨在防止网络陌生人搜索到年轻用户,同时对部分社 交功能加 ...
Pinterest(PINS) - 2025 FY - Earnings Call Transcript
2025-05-22 16:00
Financial Data and Key Metrics Changes - Pinterest reported full year revenue of $3.6 billion for 2024, representing a 19% year-over-year increase [4] - The company achieved an all-time high of 553 million monthly active users (MAUs) by the end of 2024, up 11% compared to 2023 [4] - In Q1 of the current year, Pinterest reached 570 million global MAUs, marking a 10% year-over-year growth [4] - Q1 revenue was $855 million, which grew 16% year-over-year or 17% on a constant currency basis [4] Business Line Data and Key Metrics Changes - The company has focused on enhancing user experience by investing in actionability, relevance, and curation, which has positively impacted user growth and advertiser engagement [3] - Continued investment in visual search capabilities has contributed to the strength in user growth and advertiser performance [4] Market Data and Key Metrics Changes - Pinterest has positioned itself as a vital partner for advertisers across various categories, leveraging its high intent user base to drive sales [3] Company Strategy and Development Direction - The company is committed to transforming user experience and enhancing platform actionability, which aligns with its long-term strategy [3] - Pinterest aims to deliver innovative user experiences while maintaining a positive online environment [3] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the future of Pinterest, highlighting the ongoing support from employees, users, advertisers, partners, and stockholders [5] - The company believes that its strategic priorities are yielding strong growth and profitability [4] Other Important Information - The meeting included formal business items such as the election of directors and the approval of compensation for executive officers, all of which were approved as per the board's recommendations [11][13] - The company plans to announce official voting results in a Form 8-K after verification [14] Q&A Session Summary Question: No questions were raised during the Q&A session - There were no questions submitted by stockholders during the Q&A portion of the meeting [16]
Pinterest Stock Surges. Will This Rally Finally Last?
The Motley Fool· 2025-05-15 07:50
Core Viewpoint - Pinterest has shown strong financial results and growth potential, driven by strategic investments in technology and user engagement, despite facing some macroeconomic challenges [1][14]. Financial Performance - Pinterest's overall revenue increased by 16% year over year to $855 million, surpassing the consensus estimate of $847 million [11]. - Adjusted EBITDA rose by 36% year over year to $172 million, while adjusted earnings per share increased by 35% to $0.23 [12]. - The company forecasts Q1 revenue between $960 million and $980 million, indicating a year-over-year growth of 12% to 15%, which is above the analyst consensus of $966 million [12]. User Engagement and Growth - Monthly active users (MAUs) grew by 11% to 570 million, with significant increases in the "rest of world" segment, which saw a 14% rise to 320 million users [8]. - Average revenue per user (ARPU) increased by 5% year over year to $1.52, with notable regional differences: ARPU in the U.S. and Canada rose by 8% to $6.54, while European ARPU surged by 17% to $1 [9]. Strategic Initiatives - CEO Bill Ready has focused on making Pinterest a more shoppable platform, enhancing its resilience and monetization capabilities [4]. - The company is leveraging artificial intelligence to improve visual search and user recommendations, aiming to enhance user experience and engagement [5]. - Pinterest is enabling advertisers to run full-funnel campaigns, integrating AI tools to boost lower funnel conversions through its new Performance+ solution [6]. Market Opportunities - Pinterest is successfully expanding its lower funnel shopping strategies in international markets, with revenue from catalog shopping ads increasing significantly [10]. - The company is addressing macroeconomic challenges, such as tariffs affecting spending from Asia-based e-commerce retailers, by shifting focus to other regions [13]. Valuation and Investment Potential - Pinterest's stock is trading at a forward price-to-earnings (P/E) ratio of about 18 based on 2025 analyst estimates, suggesting it is undervalued [15]. - Given the company's transformation and growth opportunities, it is considered a potential buy at current stock levels [17].
Pinterest(PINS) - 2025 Q1 - Earnings Call Transcript
2025-05-08 21:30
Pinterest (PINS) Q1 2025 Earnings Call May 08, 2025 04:30 PM ET Speaker0 Good afternoon. Thank you for attending today's Pinterest First Quarter twenty twenty five Earnings Call. All lines will be muted during the presentation portion of the call with an opportunity for questions at the end. I'll now hand the call over to Andrew Somberg, VP of Investor Relations and Treasury. You may proceed. Speaker1 Good afternoon, and thank you for joining us. Welcome to Pinterest earnings call for the first quarter ende ...
Pinterest二季度营收指引超过市场预期,股价盘后涨约12%
news flash· 2025-05-08 20:14
Pinterest一季度营收8.55亿美元,分析师预期8.463亿美元。 一季度月活用户数为5.7亿,分析师预期1.639亿。 一季度单位用户收入(ARPU)为1.52美元,分析师预期1.50美元。 预计二季度营收9.60亿-9.80亿美元,分析师预期9.637亿美元。 预计二季度营收将增长12%-15%。 预计二季度调整后EBITDA为2.17亿-2.37亿美元,分析师预期2.374亿美元。 Pinterest(PINS)美股盘后涨7.68%,涨幅随后扩大至11.81%。 ...
3 Supercharged Growth Stocks You'll Regret Not Buying Amid Historic Stock Market Volatility
The Motley Fool· 2025-04-16 07:51
Market Overview - Wild fluctuations on Wall Street present an ideal opportunity for investors to deploy capital [1] - Historical data indicates that the S&P 500 has experienced 40 corrections of at least 10% since 1950, averaging a decline every 1.9 years [2] - Recent market activity includes the largest single-session point gains and significant single-day losses for major indices, with the S&P 500 recording a 10.5% decline over two days [3] Investment Opportunities - **Block**: A fintech company with a strong foundation in its Square ecosystem, achieving gross payment volume (GPV) of over $227 billion in 2025, with consistent high single-digit growth [6] - Cash App's monthly active users increased from 24 million in 2019 to 57 million by the end of 2024, indicating strong growth potential [7] - Block shares are valued at just over 10 times forward-year earnings, presenting a compelling investment opportunity [8] - **Pinterest**: A social media platform with 553 million monthly active users, showing steady growth and improved ad-pricing power [10] - The platform's unique data-sharing model enhances its advertising capabilities, positioning it well for future e-commerce opportunities [11] - Pinterest ended the previous year with over $2.5 billion in cash and equivalents, allowing for future investments and share buybacks, with a forward P/E ratio of 12 [12] - **Okta**: A cloud-based cybersecurity provider that has become essential for businesses moving data online, with a focus on identity verification solutions [14][15] - Okta's remaining performance obligations reached $4.22 billion by the end of fiscal 2025, indicating strong demand and a growing backlog [16] - The company's subscription margin is expected to approach 80%, and its forward P/E ratio is below 29, reflecting its growth potential despite being pricier than the S&P 500 average [17]