极客公园 . 用极客视角，追踪你最不可错过的科技圈。欢迎同步关注极客公园视频号 作者｜张鹏 编辑｜ 连冉 我最近意识到，自己刷小红书的时间越来越多了，而且，原因很奇特： 以下文章来源于极客公园 ，作者张鹏 我竟然是去刷科技动态和找创新产品的！ 为什么大家开始在小红书上聊科技和做产品了？ 没错，虽然我有很多内容渠道和自己写的Agent可以做这些事，包括极客公园整个编辑部、社区团队、投资团队都在帮我做这件事，甚至连我 的抖音都被自己「调教」为科技频道了，但是我统计了下我的小红书使用时长，今年上升最明显。 我仔细想了想，可能是因为小红书上有种比较独特的「人间视角」，看着许多真实的人在科技话题上「自然涌现」的讨论，和彼此间的「吵吵 闹闹」，似乎能更好的支持自己一些更具体的「直觉感知」。 我甚至觉得，对于科技圈来说，过去大家觉得主要是为了「吃喝玩乐」的小红书，如今正在有一种「新绿洲」的即视感。 这个感觉不好一句说清，不妨写一篇出来看看大家是不是也有所共鸣吧。 从科技内容的「夜市烟火气」开始 不知道大家是否和我一样，在过去几年的AI浪潮里，因为要疯狂学习和跟上时代，阅读了大量科技内容，但逐渐也时不时会有一个厌倦感，有 时 ...

Core Insights - The rise of AI is not just a technological shift but a profound awakening for individuals, emphasizing the importance of community and user engagement in innovation [1] - The concept of "super individuals" is emerging, where personal connections and genuine relationships with users become the true competitive advantage, rather than just technology [2][3] Group 1: AI and Community Engagement - AI has drastically reduced the cost of production factors, allowing individuals to achieve what once required a team, leading to a reevaluation of personal value and competitive edge [1] - Platforms like Xiaohongshu are becoming vital for developers to combat anxiety and find inspiration, acting as a "oasis" for innovation [1] - The community's genuine feedback and engagement are crucial for developers, as seen in the case of Plan Coach, where user interactions transformed them into "spiritual shareholders" of the product [2][18] Group 2: Developer Experiences - The founder of Plan Coach, Su Xiaojiang, exemplifies the journey of a solo developer who utilized community feedback to refine his product, achieving significant engagement with over 3000 likes on his initial post [10][12] - Macaron AI's founder, Chen Kaijie, highlights the importance of creating products that resonate emotionally with users, as demonstrated by the positive reception of his uniquely designed AI product [3][17] - Xiaohongshu has seen a surge in developer activity, with over 50,000 developers on the platform, indicating a thriving ecosystem for innovation and user collaboration [3][26] Group 3: The Role of Xiaohongshu - Xiaohongshu is evolving into a connector for developers, facilitating interactions between entrepreneurs, investors, and researchers, thus enhancing the innovation landscape [26][28] - The platform has experienced a 100% increase in tech content publication and a 200% growth in tech creators, showcasing its rapid development as a community for tech discussions [26] - Xiaohongshu aims to be the go-to platform for AI innovation, providing real user feedback and diverse methods for validating product ideas [29][30] Group 4: Marketing and User Trust - The concept of "doing oneself" is emphasized as a key marketing strategy, where authenticity and genuine communication with users build trust and loyalty [33][35] - Developers are encouraged to share their ideas early in the development process to validate user interest, reflecting a shift towards more open and interactive marketing strategies [38] - The community's feedback loop is vital, with developers receiving an average of 20 suggestions for product improvements, fostering a collaborative environment [17][18]