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腾讯音乐收购喜马拉雅,内容矩阵进一步完善
Xuan Gu Bao· 2025-06-10 14:48
Group 1 - Tencent Music announced the acquisition of Ximalaya Holdings for a total price of $1.26 billion in cash and Tencent Music Class A ordinary shares, with Ximalaya becoming a wholly-owned subsidiary post-transaction [1] - The acquisition aims to fill Tencent Music's gap in the long audio segment, integrating Ximalaya's content ecosystem, including audiobooks, paid knowledge, and podcasts, to enhance its "music + audio" dual-core strategy [1] - Ximalaya's brand, product independent operations, core management team, and strategic direction will remain unchanged following the acquisition [1] Group 2 - The acquisition is expected to leverage Tencent's ecosystem resources, such as user traffic and technological capabilities, allowing Ximalaya to overcome growth bottlenecks [1] - The audio content is anticipated to become a core entry point for the "ear economy" through AI voice synthesis and multi-scenario distribution [1] - The acquisition may shift the industry from "individual competition" to ecological competition, accelerating the commercialization of long audio models [1] Group 3 - City Media indirectly holds shares in Ximalaya, and its subsidiary Qingdao Publishing House has formed a strategic partnership with Ximalaya, creating a "copyright + audio" ecosystem [2] - The company's audiobooks have been integrated into the Ximalaya platform, promoting the fusion of print publishing and digital content [2] - Edifier collaborates with Tencent Music's "Qingting" to develop smart speakers, being the sole partner for QQMusicInside speakers [3]