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Sensor Tower:腾讯(00700)旗下《王者荣耀》稳居5月全球手游收入榜首 《无尽冬日》跃居第二
智通财经网· 2025-06-26 02:23
Core Insights - Tencent's "Honor of Kings" continues to lead the global mobile game revenue chart, benefiting from strategic IP collaborations and content innovation, particularly during key Chinese holidays [1][3] - Global mobile game consumer spending reached approximately $6.85 billion in May, marking a 5.4% increase from the previous month, with the U.S. contributing about $2.13 billion, accounting for 31% of global revenue [1][3] Revenue Rankings - "Honor of Kings" remains at the top, followed by "Whiteout Survival," which has climbed to second place due to engaging dynamic events [1][3] - "Last War: Survival" holds the third position, driven by strong social features and regular content updates [3] - "Royal Match" ranks fourth, attributed to its addictive puzzle mechanics and frequent new area releases [3] - "MONOPOLY GO!" maintains its fifth position by integrating social gameplay with popular themes [3] Growth Highlights - "Gossip Harbor" enters the top ten due to successful events that increased player engagement and revenue [4] - Bandai Namco's "SD Gundam G Generation Eternal" leads the revenue growth chart, driven by its popular IP and special events [4] - "Game For Peace" sees significant growth, ranking seventh overall, supported by major updates and collaborations [4] - Netmarble's "Seven Knights Re: BIRTH" quickly rises to third in revenue growth, showcasing the strength of its beloved IP [5] Download Rankings - "Block Blast!" retains the top spot in global downloads, demonstrating its broad appeal and effective user acquisition strategies [6][7] - "Garena Free Fire" climbs to second place, reflecting its sustained popularity in key markets [6] - "ROBLOX" remains third, bolstered by brand experience events [6] - "Ludo King" and "Subway Surfers" round out the top five, highlighting the enduring appeal of classic games [7] Market Insights - Global mobile game downloads reached 4.3 billion in May, with India leading at 881 million downloads [7] - The rise of Gen Alpha slang in gaming is noted, with games like "Brainzot Tip Tap Challenge" gaining traction in key markets [7] - "Mobile Legends: Bang Bang" sees a resurgence in downloads, particularly in India, due to localized events [8]
Sensor Tower:腾讯(00700)旗下《王者荣耀》4月重回全球手游收入榜榜首
智通财经网· 2025-05-23 02:51
Group 1: Game Revenue Rankings - Tencent's "Honor of Kings" regained the top position in global mobile game revenue in April 2025, rising four places from the previous month [1][3] - "Last War: Survival" climbed to second place, benefiting from seasonal events like Easter [3] - "Whiteout Survival," "MONOPOLY GO!," and "Royal Match" ranked third to fifth, showcasing their consistent revenue generation capabilities [3] Group 2: Mobile Game Market Overview - Global mobile game player spending on App Store and Google Play reached approximately $6.48 billion in April 2025, a 4.5% decrease month-over-month [4] - The United States remains the largest mobile game market with revenues around $2 billion, accounting for 31.5% of total spending [4] - China (iOS) and Japan ranked second and third with 18.8% and 13.2% market shares, respectively [4] Group 3: Game Downloads Rankings - "Block Blast!" topped the global mobile game download chart in April 2025, followed by "ROBLOX," "Free Fire," "Subway Surfers," and "Ludo King" [5][8] - Global mobile game downloads reached 3.93 billion in April, reflecting an 8.4% decrease from the previous month [8] - India led in downloads with 739 million, representing 18.8% of the total, while the U.S. and Indonesia followed closely [8] Group 4: Notable Game Performances - "Honkai: Star Rail" saw a significant rise of 24 places in the rankings, driven by new character releases and popular events [4] - "Delta Force" achieved the highest download growth in April, ranking sixth overall, thanks to strong performances in the U.S. and Brazil [9] - New titles like "Cookingdom" and "Once Human" also performed well, indicating the importance of established gameplay and cross-platform adaptations in driving downloads [9]