中经记者 李哲 北京报道 春节档一直是游戏厂商的"必争之地"。2026年春节期间，各大厂商通过与文旅、春晚联动等方式展开竞 逐，让游戏走出屏幕，更加多元化、立体化与玩家见面。 不过，相比花样百出的联动方式，从收入方面来看，整体市场表现并不突出。根据Sensor Tower数据， 2026年春节档游戏iOS端收入约为4.4亿美元，与去年同期基本持平。 游戏产业时评人张书乐向《中国经营报》记者表示，春节档本身就有"休假"意味，玩家休假，大厂也在 休假，因此在1月新游集中发布后，大多数游戏都进入休假期，只是通过春节档活动来进行日常维护。 这和暑期档的高强度维护形成了差异性。 厂商花式联动 2月15日，腾讯旗下《王者荣耀》在春节假期第一天推出了马年"皮肤"，随后便迅速冲上iOS畅销榜总 榜，并且因服务器宕机登上了各大社交平台热搜。 此外，腾讯旗下另一款游戏大作《和平精英》则在春节版本推出了以敦煌文化为载体的新地图，并上线 了一系列符合新春氛围的活动，包括"月牙泉许愿打卡""年兽大作战"等。这一系列的联动让《和平精 英》在除夕夜的日活跃用户数突破9000万。 春节假期的"团圆"特性，成为了派对类游戏施展的舞台。网易旗下 ...

2月15日至23日假期里，世纪华通（002602）凭借全球化的产品布局与精细化的运营能力，旗下多款游戏在马年新 春迎来"开门红"。 | 日榜 | 周榜 月榜 | 明年前后 | | | --- | --- | --- | --- | | ND.1 | | 我的花园世界 休闲:1名 楼拟经营 | | | | | 厦门麟贝互娱科技有限公司 | | | NO. 2 | | 三国:冰河时代 其他:1名 其他 | △ 1 | | | | 欢游互动 (北京)科技有限公司 | | | | | 无尽冬日 竞技:1名 对战 | · 2 | | | | 点点互动 (北京)科技有限公司 | | | NO.4 | | 向僵尸开炮 休闲:2名 益智 | | | | | 海南盛昌网络科技有限公司 | | | NO.5 | | 跃动小子 休闲:3名 益智 | | | | | 波克科技集团有限公司 | | | NO.6 | | 道友来挖宝 角色:1名 回合 | 41 | | | | 深圳雷霆信息技术有限公司 | | | NO.7 | | 生存33天 角色:2名 ARPG | | | | | 广州三七网络科技有限公司 | | | NO.8 | ...

智通财经APP获悉，华源证券发布研报称，建议持续把握AI+应用逐步落地，以及B端、C端用户真实反 馈，关注商业模式的延展。目前传媒行业景气度仍在持续提升，调整中建议继续沿新渠道+新内容方向 布局。 风险提示：新电影上线表现不及预期、新技术发展不及预期、行业竞争加剧、新产品研发上线及表现不 及预期。 游戏：春节档期间玩家偏好以大DAU游戏为主，集中于MOBA和FPS赛道 从2026年2月1日至21日的游戏畅销榜数据来看，春节档期间玩家偏好以大DAU游戏为主，集中于 MOBA和FPS赛道。腾讯游戏占据主导地位，《王者荣耀》和《和平精英》几乎稳居前两名，具有较大 的用户基本盘。《三角洲行动》多次位列第三、四名，2月10日至11日短暂登顶。中游排名竞争激烈， 《金铲铲之战》《无畏契约》《无尽冬日》《火影忍者》等产品位次每日均有波动，各游戏通过限时活 动、版本更新等方式争夺用户时间和消费。SLG游戏表现分化，《无尽冬日》凭借持续攀升势头多次进 入总榜前10名，成为SLG品类头部游戏。 影视：口碑分化明显，三四线城市成为观影主力 2026年春节档（2月15日-23日）长达9天，创下史上最长纪录。截至2月22日，春节档总票 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Insights - The gaming sector has shown resilience in the current macroeconomic environment, with strong performance from both listed and non-listed companies during the Spring Festival period, confirming the ongoing logic of a significant product year in 2026 [7] - Notable games such as "Goose Goose Duck" have dominated the App Store charts, while companies like Century Huatong and Perfect World have seen impressive pre-registration numbers and revenue growth for their upcoming titles [2][3][5] - The overall industry sentiment is improving, with non-listed companies also achieving remarkable results, as seen with "Blue Archive" and "Arknights" celebrating significant anniversaries and experiencing substantial revenue increases [4] Summary by Sections Company Performance - Tencent's games have shown comprehensive growth, with "Goose Goose Duck" topping charts and "Dark Zone Breakthrough" reaching over 230 million registered users [7] - Century Huatong's "Yihuan" has surpassed 25 million pre-registrations, outperforming titles like "Genshin Impact" in pre-launch interest [3] - Giant Network's "Supernatural Action Group" has achieved a daily active user (DAU) count exceeding 10 million, benefiting from the holiday season [3] Revenue Growth - Tencent's "Honor of Kings" saw a 105% month-on-month revenue increase to $220 million, while "Peacekeeper Elite" surpassed $110 million in revenue during January [7] - Non-listed games like "Blue Archive" and "Arknights" reported global revenue increases of 220% and 122%, respectively, in January [4] Investment Recommendations - The report recommends focusing on Perfect World due to the strong pre-registration numbers for "Yihuan" and suggests monitoring companies like Tencent, Huya, Century Huatong, Giant Network, and Kingsoft for their product lines [5]

Summary of Mobile Gaming Industry Observations Industry Overview - The global mobile gaming market is projected to see a year-over-year (YoY) decline of 3% in January 2026, according to Sensor Tower data. The United States remains the largest market, accounting for 31% of total revenue, followed by China at 19% and Japan at 13% [1][1][1]. - In January 2026, the U.S. mobile gaming market experienced a YoY decline of 2%, while China and Japan saw more significant declines of 14% and 8%, respectively [1][1][1]. China Market Insights - The domestic gaming market in China is expected to achieve a YoY revenue growth of 8% in 2025, with mobile gaming being the largest segment, contributing 73% of total revenue, while client-based games account for 22% [2][2][2]. - The client-based gaming market is anticipated to grow robustly, with a YoY increase of 15%, while the mobile segment is projected to maintain steady growth at 8% YoY [2][2][2]. - Chinese game exports are expected to continue their high growth trajectory, with a YoY revenue increase of 10% [2][2][2]. - In January, the National Press and Publication Administration issued 177 domestic online game licenses, marking a 44% YoY increase, indicating a strong supply of new games in the future [2][2][2]. - In January, most gaming stocks saw an increase, with notable gains in Hong Kong stocks like Bilibili and Xindong, as well as A-share companies such as Huatuo, Perfect World, Kaiying, and Sanqi [2][2][2]. Data Highlights - Bilibili's new game "Dudu Face Prank" (a mid-core + idle RPG + 2D anime + cute theme) saw a quarter-over-quarter (QoQ) revenue increase of 21% in December 2025 and 46% in January 2026, contributing to an overall QoQ revenue growth of 5% and 14% [3][3][3]. - Xindong's game "Xindong Town" (a casual + simulation + 3D cartoon + adventure theme) launched in January 2026, achieving a remarkable QoQ revenue increase of 516%, significantly boosting overall revenue, which grew QoQ by 99% [3][3][3]. - Huatuo maintained a high YoY revenue growth, with its core products "Endless Winter" and "King's War" performing well. The game "Delicious Journey" (a casual + matching + 2D cartoon + food theme) also saw consistent revenue growth, with QoQ increases of 30% in December 2025 and 33% in January 2026 [3][3][3]. - Giant's core product "Supernatural Action Team" (a mid-core + survival + 3D cartoon + horror theme) achieved a QoQ revenue increase of 41% in January 2026, driving overall revenue growth of 28% QoQ and 199% YoY [3][3][3]. Future Focus - Attention is recommended on the testing phases of new games from NetEase and Perfect World, as well as monitoring revenue performance during the Spring Festival period for various companies [3][3][3].

Core Viewpoint - Century Huatong Group Co., Ltd. has reported significant growth in its 2025 performance forecast, driven by the synergy between its domestic and overseas gaming sectors, which has become the core growth engine [1] Financial Performance - The company expects a consolidated revenue of approximately 38 billion yuan for 2025, representing a year-on-year increase of about 68% [2] - Net profit attributable to shareholders is projected to be between 5.55 billion yuan and 6.98 billion yuan, reflecting a year-on-year growth of 357.47% to 475.34% [2] - The net profit after deducting non-recurring gains and losses is anticipated to be between 5.8 billion yuan and 6.33 billion yuan, showing a year-on-year increase of 252.97% to 285.22% [2] - Basic earnings per share are expected to be between 0.77 yuan and 0.97 yuan, compared to 0.17 yuan in the same period last year [2] - Operating cash flow is estimated to grow by over 70% year-on-year, indicating high operational quality [2] Growth Drivers - The company has achieved continuous quarter-on-quarter revenue growth for 12 consecutive quarters and has doubled its net profit for two consecutive years, setting historical highs [3] - The core growth drivers are the sustained efforts in both domestic and overseas gaming sectors, leading to a "multi-hit" development trend [3] Overseas Gaming Sector - Century Games, a subsidiary, has leveraged its integrated R&D, operation, and marketing advantages, employing data-driven operational methodologies [4] - The company is the only overseas gaming firm with leading products in both major gaming sectors, with the hit game "Whiteout Survival" entering the global mobile game "billion-dollar club" and ranking first in China's mobile game exports [4] - The new hit "Kingshot" has achieved rapid growth, ranking 14th in global mobile game revenue and 3rd in China's mobile game exports [4] - The company has also made strides in the casual gaming sector, with the product "Tasty Travels: Merge Games" entering the top 5 in casual merge games and the top 15 in China's mobile game exports [4] Domestic Gaming Sector - The collaboration between Diandian Interactive and Shengqu Games has solidified the performance base [5] - Diandian Interactive has excelled in the SLG category, with the game "Endless Winter" achieving rapid revenue growth and maintaining its position as a leader in the domestic SLG market [5] - Shengqu Games has successfully implemented a "revival" strategy, with new IP mobile games performing well and overall profits increasing by over 30% year-on-year [5] - The company is accelerating the application of AI technology to enhance product development efficiency and operational precision [5] Market Position and Future Outlook - The company has been included in the Shenzhen Stock Connect, which may attract more passive funds and various investors, enhancing liquidity [6] - The company has completed a share buyback of 3 billion yuan, with a total buyback exceeding 13 billion yuan in the last two months, reflecting confidence in future development [6] - The profit forecast remains unchanged, with net profit estimates of 5.5 billion yuan, 8.5 billion yuan, and 10 billion yuan for 2025-2027 [7]

Core Viewpoint - Century Huatong expects a significant increase in net profit for 2025, projecting a growth of 357.47% to 475.34% compared to the previous year, driven by strong performance in multiple game products [1] Financial Performance - The company anticipates consolidated operating revenue of approximately 38 billion yuan for 2025, representing a year-on-year increase of about 68% [1] - Expected net profit attributable to shareholders is projected to be between 5.55 billion and 6.98 billion yuan, with a year-on-year growth of 357.47% to 475.34% [1] - The non-recurring net profit is forecasted to be between 5.8 billion and 6.33 billion yuan, indicating a year-on-year increase of 252.97% to 285.22% [1] - Operating cash flow is expected to grow by over 70% year-on-year [1] Market Position and Product Performance - Century Huatong is recognized as one of the fastest-growing gaming companies globally over the past three years, achieving continuous revenue growth for 12 consecutive quarters since 2023 [1] - The company has doubled its net profit year-on-year for two consecutive years, setting new historical highs [1] - Key products contributing to this growth include: - "Whiteout Survival," which has entered the global mobile game "1 billion USD revenue club," ranking fourth in global mobile game revenue for 2025 and first in China's mobile game overseas revenue [1] - "Kingshot," which has emerged as the third in China's mobile game overseas revenue [1] - "Endless Winter," which maintains rapid revenue growth as a leading product in the SLG category [1] - New product "Beng Beng Kingdom," which is showing a continuous growth trend [1]

Core Viewpoint - The company expects significant growth in its financial performance for the year 2025, with net profit projected to increase by over 50% compared to the previous year [2][3]. Financial Performance Forecast - The performance forecast period is from January 1, 2025, to December 31, 2025 [2]. - The company anticipates a net profit in the range of 5.55 billion to 6.98 billion, representing a year-on-year growth of approximately 357% to 475% [3]. - The estimated consolidated operating revenue is around 38 billion, reflecting a year-on-year increase of about 68% [3]. - The forecast for non-net profit attributable to the parent company is between 5.8 billion and 6.33 billion, with a year-on-year growth of 253% to 285% [3]. - Operating cash flow is expected to grow by over 70% year-on-year [3]. Growth Drivers - The company has achieved continuous revenue growth for 12 consecutive quarters and has doubled its net profit year-on-year for two years [3]. - In the overseas market, the company has successfully leveraged its integrated research, development, and operation capabilities, leading to record-breaking performance [3]. - The company is the only game company with top products in both major gaming segments, with the hit product "Whiteout Survival" ranking first in the Chinese mobile game export list and "Kingshot" ranking third [3]. - The company is positioned as one of the fastest-growing game companies globally, particularly in the mobile gaming sector, with multiple hit products [3]. Domestic Market Performance - The company continues to excel in the SLG category domestically, with the product "Endless Winter" achieving rapid revenue growth and becoming a leading product in the SLG segment [4]. - New product "Bengben Kingdom" is also showing a continuous growth trend, solidifying the company's leading position in the domestic SLG market [4]. - Another company, Shengqu Games, has successfully revitalized classic IPs with new mobile games, achieving over 30% year-on-year profit growth [4].

Core Viewpoint - Century Huatong has announced a significant increase in its projected performance for 2025, highlighting strong growth in revenue and net profit, particularly in the gaming sector, driven by successful product launches and a robust operational strategy [1][3]. Financial Performance - The company expects consolidated revenue of approximately 38 billion yuan for 2025, representing a year-on-year increase of about 68% [1][3]. - Projected net profit attributable to shareholders is estimated to be between 5.55 billion and 6.98 billion yuan, with a year-on-year growth forecast of 357% to 475% [1][3]. - The expected net profit after deducting non-recurring items is projected to be between 5.8 billion and 6.33 billion yuan, with a year-on-year growth estimate of 253% to 285% [1][3]. - Operating cash flow is anticipated to grow by over 70% year-on-year [1][3]. Growth Trends - Since 2023, the company has achieved a continuous increase in revenue for 12 consecutive quarters and has doubled its net profit year-on-year for two years, setting historical records [1][3]. - The company’s growth momentum is described as "unique" within the global gaming industry [1][3]. Product Performance - The flagship product, "Whiteout Survival," has reached new heights after three years, entering the global mobile game "billion-dollar club" and ranking fourth in global mobile game revenue for 2025, as well as first in China's mobile game overseas revenue [1][3]. - Another product, "Kingshot," has climbed to the 14th position in the global mobile game revenue ranking and third in China's mobile game overseas revenue for 2025 [1][3]. Breakthroughs in Game Categories - Beyond the SLG category, the company has made significant progress in casual games, with "Tasty Travels: Merge Game" entering the top five in the casual merge game category and the top 15 in China's mobile game overseas ranking [2][4]. - Other self-developed products, such as "Truck Star" and "High Seas Hero," have also shown steady growth [2][4]. - The product "Endless Winter" from the subsidiary Diandian Interactive has consistently ranked among the top five in the iOS game bestseller list, demonstrating strong vitality [2][4]. - The newly launched product "Bengben Kingdom" in August 2025 is steadily climbing in rankings [2][4].

Core Viewpoint - Century Huatong expects a net profit attributable to shareholders of the listed company to be between 5.55 billion to 6.98 billion yuan in 2025, representing a year-on-year growth of 357.47% to 475.34% [1] Group 1: Performance Drivers - The significant increase in performance is attributed to the success of overseas business with hit products such as "Whiteout Survival" and "Kingshot" [1] - The domestic SLG leader "Endless Winter" continues to grow, contributing to overall revenue and profit increases [1] - Classic IP new products from Shengqu Games have revitalized their performance, leading to substantial growth in overall income, profit, and cash flow [1]