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Sensor Tower:腾讯(00700)旗下《王者荣耀》稳居5月全球手游收入榜首 《无尽冬日》跃居第二
智通财经网· 2025-06-26 02:23
Core Insights - Tencent's "Honor of Kings" continues to lead the global mobile game revenue chart, benefiting from strategic IP collaborations and content innovation, particularly during key Chinese holidays [1][3] - Global mobile game consumer spending reached approximately $6.85 billion in May, marking a 5.4% increase from the previous month, with the U.S. contributing about $2.13 billion, accounting for 31% of global revenue [1][3] Revenue Rankings - "Honor of Kings" remains at the top, followed by "Whiteout Survival," which has climbed to second place due to engaging dynamic events [1][3] - "Last War: Survival" holds the third position, driven by strong social features and regular content updates [3] - "Royal Match" ranks fourth, attributed to its addictive puzzle mechanics and frequent new area releases [3] - "MONOPOLY GO!" maintains its fifth position by integrating social gameplay with popular themes [3] Growth Highlights - "Gossip Harbor" enters the top ten due to successful events that increased player engagement and revenue [4] - Bandai Namco's "SD Gundam G Generation Eternal" leads the revenue growth chart, driven by its popular IP and special events [4] - "Game For Peace" sees significant growth, ranking seventh overall, supported by major updates and collaborations [4] - Netmarble's "Seven Knights Re: BIRTH" quickly rises to third in revenue growth, showcasing the strength of its beloved IP [5] Download Rankings - "Block Blast!" retains the top spot in global downloads, demonstrating its broad appeal and effective user acquisition strategies [6][7] - "Garena Free Fire" climbs to second place, reflecting its sustained popularity in key markets [6] - "ROBLOX" remains third, bolstered by brand experience events [6] - "Ludo King" and "Subway Surfers" round out the top five, highlighting the enduring appeal of classic games [7] Market Insights - Global mobile game downloads reached 4.3 billion in May, with India leading at 881 million downloads [7] - The rise of Gen Alpha slang in gaming is noted, with games like "Brainzot Tip Tap Challenge" gaining traction in key markets [7] - "Mobile Legends: Bang Bang" sees a resurgence in downloads, particularly in India, due to localized events [8]
《王者荣耀》登顶4月全球手游收入榜,《崩铁》上升势头最猛
Nan Fang Du Shi Bao· 2025-05-26 08:33
Core Insights - The global mobile game revenue in April reached approximately $6.48 billion, a month-over-month decrease of 4.5%, while downloads totaled 3.93 billion, down 8.4% [1][3] Revenue Performance - Tencent's "Honor of Kings" topped the global mobile revenue chart, benefiting from promotional events like the "55 Friends Festival" and collaborations with Sanrio, which enhanced player engagement and spending [3][6] - miHoYo's "Honkai: Star Rail" saw a significant rise, jumping 24 places to become the fastest-growing game in April, driven by new character releases and events [3][6] Market Distribution - The United States remains the largest mobile game market with approximately $2 billion in revenue, accounting for 31.5% of the global total; China (iOS) follows with 18.8%, and Japan holds 13.2%, together representing 63.5% of global mobile game revenue [1][3] Download Rankings - Tencent's "Delta Force" ranked first in global download growth for April, while "Cookingdom" and NetEase's "Seven Days World" also performed well in download rankings [4][5] Competitive Landscape - The mobile gaming market is characterized by rapid version updates, with companies like Tencent and miHoYo adapting to competitive pressures by frequently refreshing game content to maintain player interest [6]