Core Viewpoint - RUU coffee, a brand under the parent company of Ningji, has opened franchise opportunities in February 2023, targeting only Changsha and Shanghai, with an estimated investment cost of around 340,000 to 370,000 yuan [1][2][4]. Group 1: Franchise and Investment Details - The franchise fee for RUU is 69,800 yuan, with a three-year contract and a 20,000 yuan deposit refundable without interest upon contract termination [2]. - The total estimated investment for opening a RUU store, excluding rent and transfer fees, is approximately 340,000 to 370,000 yuan, which includes various service fees and construction costs [2][4]. - RUU has registered in January 2022 and opened its first store in May 2022, with a current total of 8 stores across Changsha, Shanghai, and Hengyang [2]. Group 2: Dual-Store Model - RUU is experimenting with a dual-store model alongside Ningji, where existing Ningji franchisees can upgrade to a dual-store format after a period of operation [4][5]. - The dual-store model allows RUU to leverage Ningji's customer base and reduce costs, as existing franchisees can upgrade their stores for an additional investment of 150,000 to 200,000 yuan [4][6]. - The dual-store concept has seen RUU open 4 locations in Shanghai and Changsha, primarily branding them under Ningji, which may limit RUU's brand visibility [5][6]. Group 3: Market Position and Challenges - RUU's market recognition remains low, with an average daily order volume of only around 20, indicating challenges in consumer awareness and engagement [7][10]. - The competitive landscape is tough, with established brands like Luckin Coffee and Kudi dominating the 10-30 yuan price range, which RUU is targeting [10][11]. - RUU's reliance on Ningji for customer traffic may hinder its ability to develop a distinct brand identity and market positioning, raising concerns about long-term sustainability [10][11].

Group 1: Luckin Coffee - Luckin Coffee plans to establish over 30 Brazilian coffee-themed stores nationwide and a Brazilian coffee museum as part of the "Luckin Brazilian Coffee Culture Festival 2.0" [1] - The company will collaborate with Brazilian entities to launch a "Support Program for Small and Medium Coffee Farmers," providing sustainable farming knowledge and technology [1] - CEO Guo Jinyi expressed the aim to promote Brazilian culture and enhance cooperation between China and Brazil in the coffee industry [1] Group 2: RUU Coffee - RUU Coffee, a brand under Lingji, opened franchise opportunities in February 2023, initially in Changsha and Shanghai, with an estimated investment of around 340,000 yuan [2] - The brand operates small stores focusing on takeout and delivery, with coffee prices ranging from 10 to 30 yuan [2] - RUU requires potential franchisees to first operate a Lingji store before upgrading to a dual-brand store, with initial investments between 150,000 to 200,000 yuan [2] Group 3: Starbucks - Starbucks has launched two new ready-to-drink tea coffee products: Jasmine Latte and Tieguanyin Oolong Latte, marking its entry into the tea coffee market [3] - The Jasmine Latte uses premium jasmine tea from Guangxi, while the Tieguanyin Oolong Latte features high-quality Tieguanyin from Anxi [3] - The new products are priced at 59.9 yuan for a pack of six 270ml bottles [3] Group 4: CoCo Milk Tea - CoCo Milk Tea faced operational challenges due to a surge in orders from JD's subsidy program, with some stores experiencing overwhelming demand [4] - During the subsidy period, prices for CoCo drinks dropped to as low as 1.9 yuan, leading to a significant increase in order volume [4] - The influx of orders caused equipment failures and shortages of raw materials, forcing some locations to temporarily suspend delivery services [4] Group 5: Pu'er Coffee - Pu'er Coffee has been recognized as one of the top 100 regional brand value products in China, with a brand value of 4.074 billion yuan [5] - The city of Pu'er is a major coffee production area in China, implementing various measures to enhance the coffee industry, including establishing quality standards [6] - The local government aims to promote the geographical indication of Pu'er Coffee to increase market share and brand recognition [6] Group 6: Algeria's Coffee Import Strategy - Algeria's government plans to involve state-owned enterprises in the import of coffee and bananas to stabilize prices and ensure supply [7] - The country imports approximately 130,000 tons of coffee beans annually, with an import value of around 300 million USD [7] - Recent supply shortages and price hikes have prompted the government to take action against speculation in the market [7]