Core Insights - Blackbaud, Inc. (BLKB) and Constant Contact have launched an integration aimed at enhancing digital engagement in the social impact sector by embedding Constant Contact's AI-driven marketing tools into Blackbaud's Raiser's Edge NXT [1][9] Group 1: Integration Benefits - The integration allows social impact organizations to engage supporters through a unified interface, utilizing email, SMS, social media, and other digital marketing channels directly within Raiser's Edge NXT [2] - Users of Raiser's Edge NXT will benefit from improved supporter engagement through customized campaigns, with Constant Contact's AI tools facilitating rapid campaign creation, including content suggestions and scheduling [3] - The integration eliminates manual data transfers, enhancing automation, preference management, and data synchronization, thereby streamlining operations [3][6] Group 2: Product Rollout and Future Plans - The integration is being rolled out in phases, starting this month with select Raiser's Edge NXT customers, with general availability expected by early August [5] - Blackbaud plans to expand its product portfolio and accelerate product launches, focusing on cloud software solutions and advanced technologies, with investments anticipated in 2025 [7] Group 3: Market Position and Performance - Blackbaud currently holds a Zacks Rank of 3 (Hold), with its shares declining by 12% over the past year, contrasting with a 13.2% growth in the Computer – Software industry [8]

Core Viewpoint - The strategic integration between Blackbaud Raiser's Edge NXT and Constant Contact aims to enhance digital engagement for social impact organizations by combining advanced fundraising capabilities with AI-driven digital marketing tools [1][2][3]. Group 1: Integration Details - The integration will embed Constant Contact's AI-driven digital marketing platform within Blackbaud Raiser's Edge NXT, allowing users to effectively engage supporters through email, SMS, social media, and other digital marketing functions [2][5]. - This collaboration is expected to provide a holistic view of donor behavior, enabling AI-powered personalization and tailored messaging to constituents at scale [3][5]. Group 2: Benefits for Customers - Enhanced Supporter Engagement: Users can create personalized journeys for supporters using dynamic outreach campaigns tailored to individual interests, leveraging the data within Raiser's Edge NXT [7]. - Accelerated Campaign Creation: Constant Contact's platform allows for quick creation of marketing campaigns, including recommended content and communication schedules, significantly reducing the time needed to launch multi-channel campaigns [7]. - Streamlined Operations: The integration simplifies data management by eliminating manual transfers, allowing for easier automation and personalization based on supporter interactions [7]. Group 3: Rollout Information - A phased rollout of the integration will begin in July 2025 for a limited number of customers, with general availability expected in early August 2025 [6].